Sales Manager
Resume:
Kat Frerichs
Chicago, IL *****
***********@*****.***
https://www.linkedin.com/pub/kat-frerichs/1/7a0/3a0
Professional Summary:
I am a focused and disciplined sales leader with over 14 years of demonstrated success in sales, meeting planning and management experience. Possessing the ability to communicate, recruit, and retain clients/members in corporate and association capacities
Core Comptencies
Sales (Hospitality, Sponsorship, Exhibit) Revenue Generation
Collaboration with C Suite & High level executives Sponsorship/Exhibitor Fulfillment
Creation of marketing materials for sponsorship & membership opportunities Contract Negotiations
Strategic Partnerships with Fortune 500 & 1000 companies Public Speaking
INDEPENDENT HOSPITALITY CONSULTANT January 2015-Present
Solicitation, contracting negotiation and fulfillment of new and retention sponsorships and exhibit sales focused on global brands for a variety of non profit organizations
Coordination & execution of all pre/onsite/post logistics for the Fantasy Sports Trade Association including but not limited to site selection, contract negotiations, budgets and exhibit sales
WORD OF MOUTH MARKETING ASSOCIATION (WOMMA) 2012 - 2014
1,000 member Social Media/Marketing Association: Chicago, IL
Sponsorship & Events Specialist (position elimintated)
Spearheaded development of new sponsorship, exhibit & membership opportunities focusing on the solicitation of Fortune 500 global brands
Fostered & maintained relationships with sponsorship retention accounts working with C-Suite level positions
Developed and sold online advertising opportunities for the association website through various sales efforts
Increased sponsorship & online advertising sales by 25% each year
Consistently achieved 110% of annual sales goal
Created weekly summary reports on status of sponsorship goals for each conference
Coordination & execution of all pre/onsite/post logistics for two conferences and fulfillment for sponsors/exhibitors
Oversee staff of four people daily and staff of 6 onsite at conferences
DuPAGE CONVENTION & VISITORS BUREAU: 2011 - 2012
Not for Profit agency created for the promotion of tourism to DuPage County: Oakbook, IL
Group Sales Manager
Established & maintained new/existing accounts within specific market segments while continuing relationship building with current clients
Achieved 120% of quarterly sales quotas
Promoted economic growth within DuPage County by securing conferences and meetings primarily in the Association, Government & Specialty markets
MILLION DOLLAR ROUND TABLE: 2011
31,000 member Insurance Financial International Association, Park Ridge, IL
Meeting Planner & Exhibit Sales
Collaborated on creation of sponsorship opportunities while establishing/maintaining relationships with 25+ corporate sponsors/exhibitors
Planned and executed conference and meeting logistics for an international, financial association comprised of 31,000+ members
Coordinated Annual Top of the Table Meeting for 500 attendees working with a budget of $400,000-500,000
STRATEGIC MANAGEMENT SOCIETY 2008 - 2011
3,500 Member Education International Association for professors of strategy from universities around the world
Event & Exhibit Sales Coordinator Chicago, IL
Managed the creation & sales of sponsorship opportunities while establishing/maintaining relationships with 15+ corporate & education based sponsors. Increased Sponsorship sales by 50%
Planned and executed all pre/post and on-site conference and meeting logistics
Coordinated Annual Conference for 1,000-1,200 attendees; budget of $500,000-700,000 & smaller meetings for 50-500 attendees; budgets of $25,000-$200,000
Responsible for site selection for annual & special conference locations, both domestic & international as well as contract negotiations for each conference
Accountable for the creation & adherence of budgets for all conferences & sponsorship fulfillment
Oversaw on-site staff of four to six people during conferences
HYATT REGENCY McCORMICK PLACE 2004- 2008
Group Sales Manager Chicago, Illinois (Internal promotion)
Established & maintained new accounts within specific market segments while continuing relationships with current and retention clients
Planned annual Hyatt Air & Water Show client event for 700+ attendees
Provided training to new sales managers along with presenting mandatory training classes to hotel employees
Received Hyatt Outstanding Production Achievement Award finishing the year at 132% of sales quota
HYATT REGENCY OAKBROOK 2003 - 2004
Group Sales Manager Oakbrook, IL
Responsible for soliciting, negotiation and booking new and repeat business through various efforts
Established & maintained new accounts within specific market segments while continuing relationship building with current clients
Provided training to new sales managers along with presenting mandatory training courses
Received Hyatt Outstanding Production Achievement Award finishing the year at 120% of sales quota
EDUCATION
Bachelor of Arts Degree: May 1997
Journalism Major: Radio & Television Production; English concentration
Drake University, Des Moines, Iowa
PROFESSIONAL AFFILIANTIONS ACCOMPOLISHMENTS:
PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION (PCMA): 2011-Present
Community Service Committee
MINORITIES IN HOSPITALITY: 2009-Present
Bring together minority members of the Chicago Hospitality industry for networking and business opportunities
Co-Founder
Host monthly meetings at various minority owned businesses throughout Chicago
BRIDGE TO SUCCESS: 2012-Present
Not for Profit that enhances employment opportunities for low-income men, women, and young adults by providing high-end interview and workplace appropriate clothing
Special Events Committee Chair Chicago, IL
Plan and execute all pre/post and on-site logistics for two annual fundraising events
Solicit donations from various companies for silent auction items
Increased registration & silent auction totals for 2014 & 2015 Sips for Suits fundraisers by 45%
SOFITEL HOTELS ADVISORY BOARD 2014-Present
International Hotel Chain
Coordinate/meet with various hotel sales managers from Sofitel hotels around the world to collaborate on meeting planner needs and wants. Work to strategize on new ideas for the hotels
Hyatt Professional Selling Strategies & Professional Selling Negotiations
ADDITIONAL SKILLS
Technology Skills: Microsoft Office Package, Mac Software; SalesForce; Delpi; Fidelio; Envision
Independent Pilates Instructor
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