Bilingual_Sales and Marketing

Flor Romero Mobile: 074******** Email: *********.******@*****.***

PROFILE

I am a knowledgeable and self-motivated bilingual worker with 5 years’ experience mainly in sales, market research and costumer service. My strengths lie in interpersonal relations and great communication skills, which make me a proficient team player and highly effective at achieving individual results. I also possess great organisation skills and enjoy multi-tasking. I am looking to build on the experience I have already gained from industry within an exciting new company.

EDUCATION

THE LONDON SCHOOL OF COMMERCE (Associate College of Cardiff Metropolitan University) Nov 2014- 2015

MBA (MARKETING SPECIALISATION)

MONTERREY INSTITUTE OF TECHNOLOGY AND HIGHER EDUCATION (MEXICO) 2003-2008

BA (HONS) MARKETING

- Grade Point Average 92 (UK equivalent 1st)

- President of the Marketing Student Society

EUROPA UNIVERSITÄT VIADRINA (GERMANY) March - June/2007

INTERNATIONAL EXCHANGE SEMESTER

WORK EXPERIENCE

SUPERDRY March 2015- to date PART TIME SALES ASSISTANCE

Costumer services, sales and operation activities.

KARMBERG MEXICO Aug 14- to Nov 14 PROJECT LEADER

I managed the qualitative research project for a salivary diagnostic product to market in Mexico. The study was developed to test the market and survey doctors’ potential application.

Responsible for recruitment and management of the interviewing team.

Development of topic guide and conducted interviews for 40 industry doctors/hospitals.

Analysis work to review qualitative data, which informed Karmberg and their commercial partners on suitable commercial applications.

GLAXOSMITHKLINE MEXICO Dec 08 - Sept 14 SALES REPRESENTATIVE

Responsible for the antibiotic line (Augmentin), one of the most contributed line for GSK, and also the CNS line (Paxil).

Coordinating more than 150 doctor visits per month to develop strong trusting relationships for repeat sales.

Dealing with a range of clients such as government and private hospitals to establish sales and provide relevant technical knowledge.

Evaluating competitor activity, and developing suitable responses through innovative local marketing and price strategies to achieve penetration of relevant products.

Execution of new marketing strategies to launch products in Mexico.

Creating sales market updates reports for categories.

Representing the company attending medical events, presenting and providing product information.

Managing different types of dynamic markets from experience in Mexico City and surrounding cities.

KEY ACHIEVEMENTS

Part of the top 10 sales representative for the last 2 year in my sales force.

Influencing and directing corporate buyers for major pharmacies increasing sales by more than 50% in the antibiotics market compared to prior year.

Capable team player, proven through coordinating multi sales forces lunches of new products. Exceeding sales goals by 20%.

MARKETING PARTNERSHIP

Project manager of a national medical two day conference event for more than 150 medical specialists; through to review and evaluation of conference outcomes.

Managed external agencies (advertising, travel and events) including promotional activities.

Assisted with development and planning of brand strategy (Respiratory Product).

KEY SKILLS

LANGUAGES

Spanish (Mother Tongue), English (Native Speaker Level)

COMPUTER SOFTWARE:

Microsoft Office (Word, Power Point, Excel) - Advanced

IMS (Pharma Market Reports) - Basic

Photoshop, Illustrator – Basic

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