MARTIN G. BITTER
**** ********** ***** **** ***** TX 76123
********@***.***
Developed a “book of business contacts” within the: contractor trade; dealer-distributor sales channels; & architect-specifier community:
Responsible for making regular “resource sales calls” on targeted decision-makers.
Sold construction products/building materials into: commercial and residential markets.
Nearly 10 years sales/new business development experience with “pull-thru sales.”
Worked in conjunction with local/regional/national distributors-dealers on their behalf, assisting them in product development to increase market share and specific product line revenue.
Developed and implemented “Lunch N’ Learn” training programs for: dealers; distributors; and architects.
Initiated and executed plans for a new product roll-out.
Sold value-added building materials for exterior and interior applications.
Consultative selling in a competitive building products sales environment.
Served in project management capacity with responsibilities from: design phase to installation on turnkey jobs.
Generated architectural presentations for the purpose of product education to gain specification, as well as getting into the “master specs,” with: end-users; contractors; and architects.
Knowledgeable on Green Building Practices.
Professional experienced in sales and territory management, consistently delivering significant sales growth and profitability, as a results-oriented sales leader with a high degree of business acumen and the ability to multi-task. In my career:
Responsible for territorial sales in excess of $10 million
#1 Sales ranking among 15 regions
Exceeded sales quotas 8 consecutive years
Consistently in top 10% of company sales
Demonstrated success in turning around stagnant territories, as well as increasing sales; market penetration; and profitability through relationship and solutions selling, as well as sales leadership. Over the years:
Increased territory sales by 24%, during a 4-year contracting economy
Increased distribution channels by 233%, over a 3-year period
Grew territory sales from $1.1 million to $4.2 million in 18-months
Achieved 25% sales increase during first 12 months, taking territory to Top Ten standings
Experienced in opening new markets, introducing new products, and training sales teams. In the past:
Developed in excess of 100 new accounts in stagnant territory, over a 4-year period
Developed ground floor territory, increasing sales by 145% in 1st year
Created and implemented sales/marketing strategies for regional roll-out of a new product introduction, accounting for 28% of annual sales
Generated builder sales portfolio in excess of $15 million, in a startup business
PROFESSIONAL EXPERIENCE
Regional Sales Manager/Business Development Specialist
Mid-Atlantic Finance (2013-present)
(National sub-prime lender for the independent vehicle dealers, specializing in the acquisition & servicing of dealer receivables, providing diverse cash flow/capital management solutions, with over $3 billion dollars funded and serviced. In addition, MAF offers a variety of other financial dealer services.)
Building and creating “from scratch” relationships, in a fast paced “need it now” environment, covering: TX & OK.
With strong relationship building, negotiation skills, and a focus on customer service have consistently exceeded targeted sales goals of $500,000 in monthly portfolio sales transactions, becoming the #1 Outside Business Development Manager nationally in sales volume, during the 1st year of the program.
Regional Territory Manager Ampco Products LLC. (2008-2012)
(Ampco is a Restroom Compartment (Division 10) & Flush Wood Door Frame systems & Commercial Doors (Division 8) manufacturer with a full line of materials & hardware built to meet a variety of design needs, developing engineered solutions for complex and specialized commercial building projects, all sold thru a local & regional dealer/distributor network. The company also provided vanities and washroom accessories. Annual sales of: $16-20 million.)
During my tenure, served as a Territory Manager for various regions throughout the country, including the: Southwest, Southeast, and Midwest (a 15-18 state region), with my main focus on: increasing sales and client recruitment, development, and retention. In this role, I was responsible for: overseeing sales and providing personalized hands-on customer service to increase market share.
Increased territory sales by 15% the 1st year, 24% over a 4-year period, and a projected 40% over a 5-year time-frame in a weak economy, through relationship and solution selling.
Developed in excess of 100 new clients, during a 4-year period
Increased Texas sales by 15.6% in 2012, topping nearly $4 million
Increased stocking distributors by 25%
Responsible for establishing new clients, further development of current business, and ensuring client satisfaction with a high emphasis on customer-service, resulting in a 90% client retention
Managed (4) Mfg. Rep agencies, with combined annual sales of $700M-$800M
Conducted architectural presentations for the purpose of product specification, and LEED/Green Building practices
Responsible for revenue forecasting
Project/Sales Manager/Partner Genesis Home Solutions (2004-2008)
(Investment/real estate development firm specializing in the purchase, management, and sales of commercial/residential properties in the Dallas-Fort Worth area. Represented commercial and residential developers; builders; and contractors in all phases of: planning; designing; and construction. Joined company, as an active investor/partner.)
Hired to launch startup, of a new operating division.
Generated sales of $17.5 million in a 24-month period, through relationship selling
Developed comprehensive sales/marketing plans and strategies, aimed at niche builder market
Territory Manager Homasote Company (2001-2004)
(America’s oldest and largest manufacturer of recycled building products for the construction industry, with annual sales of $18-22 million)
Responsible for revitalizing and developing a newly formed 5-state region (TX, OK, LA, AR, & MS). This was accomplished via “pull-thru” relationship sales within the distributor (both 1 & 2-step); dealer; and mfg. rep channels, presenting the product lines to: architects; designers; builders; contractors; engineers; and end-users. .
Turned around an underperforming sales territory into the company’s Top Ten, with a 24% sales increase during the first 12 months
Increased distribution channels by 233%, through standard and new construction markets
Launched new product roll-out to regional retail home centers and contractor supply markets, generating 28% of annual sales
Introduced product lines into new market segments, resulting in 33% annual sales growth from existing distributor’s business plans
Conducted architectural and builder/contractor presentations with the objective of product education and specification on Green Building practices, accounting for over 33% of annual sales
Regional Sales & Marketing Manager Heartland Industries (1997-2001)
(Specialty Builder/Contractor)
Community Sales /Project Manager
D.R. Horton, Inc. “America’s Builder (1994-1997)
(A “Big 3 national homebuilder, with annual sales in excess of $5 billion)
Regional Sales Manager Related Products Inc., Div. of Reel Tape Corp. (1978-1994)
(National manufacturer and distributor of industrial packaging and production materials)
EDUCATION
B.S. Journalism/Marketing, Northern Illinois University (DeKalb IL)
CIVIC RESPONSIBILITIES
Past Member, Fort Worth Master Plan Design Committee (appointed by the Mayor & City Council)