Marketing
Resume:
REBECA BRODOWSKI
Chestnut Ridge, NY 10952
********@*****.***
SUMMARY
Goal-driven, creative marketing professional with strong expertise in brand and retail development:
Collaborative Teamwork Project Management Search Engine Marketing PROFESSIONAL EXPERIENCE
MERCEDES-BENZ USA, LLC, Montvale, NJ 2012 – 2015
RDA Media Specialist, Marketing Communications
Balanced planning/buying of traditional/digital media for Regional Programs. Concentrated on volume passenger car/light truck areas while supporting new launches. Scope encompassed 365 dealers within 162 designated market areas.
Advanced search engine marketing share of voice performance by nearly 40%, contributing to the Genius score given by the L2 Digital Index: Auto study.
Team collaboration led to Mercedes-Benz reaching the #1 selling luxury brand in the U.S. in 2013 for the first time since 1999.
Designed Super Bowl options to tap into the millennial digital search experience.
Emphasized diversity, aligning with top rated shows that feature minority women in leading roles.
Accomplished company objectives while being a team contributor. Faced multiple challenges and increased responsibility without supervision for eleven months due to staff reduction.
Achieved a 10% increase of purchase intent actions on the corporate website over a six month period.
Recognized a $65MM+ savings in media over a three year period.
OMD, New York, NY 2011
Supervisor
Client: Time Warner Cable Business Class, Bayer Diabetes Consumer Care Led and oversaw media assignments, advanced marketplace deadlines, reduced mistakes, and eliminated on-air interruptions
Gauged media performance to determine progress toward meeting goals. Refinements resulted in a 50% call volume increase which improved leads while reducing media costs by 34%.
Heightened consumer awareness of pharmaceutical choices at their point-of-care destinations which proved 10 times more effective than traditional advertising.
GSD&M, New York, NY (Satellite Office)/UNIVERSAL McCANN, New York, NY 2006-2011 Media Planner/Assistant National Marketing Manager
Client: BMW of North America, LLC
Sole client-agency liaison who matrix-managed 20+ people obtaining legal, product, and marketing approval on National communications. Promoted team capabilities across 22 client teams and 12 vendor agencies seamlessly. Managed cross-department concerns quickly for 34+ product launches.
Improved corporate culture by organizing print displays, trade booth technology, and movie screenings. Introduced the global brand campaign organically at BMW headquarters.
Leveraged media partnerships to design product launch events. These fulfilled exclusive access, increasing brand awareness, response rates, leads, and handraisers by > 3%.
Influenced online guerilla marketing strategy by selling the idea of the 1 Series “Rampenfest” campaign. This delivered four times the content at two thirds the cost of a mass media spot.
Directed demographic research and focus, which achieved awards: Silver Effie(s) “Pure BMW”, “Re- learn to Drive”, and Gold Mixx Award “Born on Nürburgring”.
PHD USA, New York, NY 2004-2006
Senior Media Planner
Client: DaimlerChrysler, Reebok, Siemens, New Business
Simplified complex strategies into progressive achievement. Prioritized sales drive event campaigns. Facilitated and interpreted new business target psychographic impulses
Acquired new ways to maximize traditional media. Early adopter of modern developments which overcame a reduction of appointment viewing television.
Analyzed business trends changing C-Suite strategy from a product feature focus to a brand solution message, meeting the needs of each division with a 20% decrease in spending. PRIOR RELEVANT EXPERIENCE
MINDSHARE, New York, NY
Planning Supervisor
Client: Burger King
ZIMMERMAN PARTNERS ADVERTISING, New York, NY
Senior Media Planner
Client: Nissan North America
MEDIAVEST, New York, NY
Media Coordinator
Client: Burger King
“LAW & ORDER SPECIAL VICTIMS UNIT”
Site and Property Manager – 1 Episode
EDUCATION
Business Admin. Management & Marketing, College of Westchester, White Plains, NY PROFESSIONAL DEVELOPMENT
Training Courses: Analyze Problems and Make Decisions;
PPT Intermediate/Advanced;
Career Development; studied and applied Business Case Best Practices COMMUNITY ACTIVITIES
Participated in the Buddy Program and Give Back Days Construction Volunteer: Learned basic safety practices and how to manage scaffolding
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