Sr.Product Manger

MANIT MANDAL

Mobile: +976******* E-Mail: ***********@*****.***

To obtain a challenging position with a market leader that utilizes my experience in Brand management field including all aspects of product development, promotions, sales, pricing, and packaging.

CAREER CONSPECTUS

A competent individual with over 8 years of rich experience in Pharma industry with exposure to both sales & marketing.

Deft in managing product life cycle, justifying new product positioning, developing sales forecasts and product pricing, and launching new products to the marketplace.

Knack of analyzing market / customer trends and conversant with marketing techniques for enhanced sales.

CAREER RECITAL

Since Mar’13 with Merck Serono, as Associate Manager Marketing assigned for

Cardio-metabolic therapy

Responsible for Metformin (Carbophage) & Olmesartan (Olmighty) portfolio in Cardio metabolic Care division of Merck India.

The successful incumbent identifies project objectives and deliverables, risks and develops mitigation strategies to protect against loss. Be accountable to accomplish the defined scope in a compliant manner and is responsible for schedule and budget performance.

Elaborate and implement Strategic Marketing Plan on market analysis, tracking and reporting of overall marketing performance against the targets, ensuring budget compliance.

Member of - India launch team for Levothroxine (Uthyrox) in Cardio- metabolic business unit.

HIGHLIGHTS:

Rewarded as a bright talent for year 2013 in MSI and was sent to prestigious regional MDP (management developmental programme) in Manila for strategic marketing.

Trained in LEAN process of management (New product launch Process-Lean based project for new launches)

Oct’10 – Mar’13 with USV Ltd., as Product Manager for Cardio-Diabetes segment

KEY FOCUS AREAS:

Responsible for handling portfolio of 110 Crore in cardio-diabetes segment,

Glycomet SR (Metformin) – number 1 brand in respective therapy, Brainstar (QR Bromocriptine) – concept product in diabetes management & Ecosprin-AV (Atorvastatin+Aspirin) – Clear leader in the respective segment with 72% MS.

Launched vitamin D (D-Rise, Cholecalciferol 60,000 IU) for the management of good glycemic control in diabetes. (Brand worth of 6.4 crore in very first year of launch)

Worked on project for launch feasibility for Teriparatide & HGH (human growth Hormone) injection in USV’s chronic teams.

Coordinate cross functional work teams and outside agencies to implement plans.

Analyze markets for business trends and market insights.

Maintain awareness of consumer trends and other consumer product company activities through regular field works.

Measure and report success and learning from initiatives launched and tactics executed.

Training the new field staff about the marketing aspects.

Preceding Assignments

Since June’08- Oct’10 with Cipla Ltd., as Product executive for

Respiratory Division.

KEY FOCUS AREAS:

Responsible for handling dedicated Pulmonary Hypertension Therapy (PH) in India with molecule Bosentan, Sildenafil & Tadalafil.

Launched two 1st time in India molecule- Bosentas (Bosentan) & Pulmopres (Tadalafil) in the management of PAH.

Instrumental in launching the first dedicated PH Care team all India. (coverage, team strength, forming Dr list data, major Hospitals coverage, forming advisory board, field staff training)

Responsible for promotion, positioning, brand building, marketing strategy planning and execution, training field force and motivating them.

Coordinate cross functional work teams and outside agencies to implement plans.

Analyze markets for business trends and market insights.

Maintain awareness of consumer trends and other consumer product company activities through regular field works.

Measure and report success and learning from initiatives launched and tactics executed.

Training the new field staff about the marketing aspects.

HIGHLIGHTS:

Laid the foundation of Pulmonary Hypertension therapy in India. Responsible for handling a very niche therapy, 1st time in India.

PHCare division attained a new height with figure of 2.4 Crore in 9 months (2009-10), Bosentas was a brand of 1.4 Crore and Assurans 1 Crore.

July’07-June’08 in sales associated with Cipla-Respiratory Division

KEY RESULT AREAS:

Responsible for sales and promotion of Respiratory product basket to Pulmonologists in West Bengal.

Instrumental in conducting innovative campaigns and corporate level activities in field for CRM.

Presented an assignment on field survey and suggestions for launch of Assurans in rest of Bengal Territory.

HIGHLIGHTS:

Awarded the Certificate of Excellence for securing distinction in Discovery training (medico-marketing training) program in september-2009.

Awarded for ‘Best product knowledge’ in Esproute training program (August-2007).

Designated as ‘Territory Manager’ from ‘Management trainee’ within the span of 4 months.

SCHOLASTICS

B.Sc., Calcutta University, Kolkata in 2005.

Senior Secondary Examination from CBSE Board, 2001 (West Bengal)

Secondary Examination from CBSE Board, 1999 (Punjab).

Continuing Education:

Enrolled MBA (Mktg.) from ICFAI University in 2014

Computer Skills

Operating System: XP Professional, Windows 7

MS Office (Excel, PowerPoint, Word)

PERSONAL DOSSIER

Date of Birth : 16th March 1984

Address : 503 Kaveri Heights

Kalwa, Thane

Mumbai

Pin-400605

Languages Known : English, Hindi and Bengali

References : Available on request

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