Marketing Communications Manager

LEE A. PLESSER SCHUTTER

540-***-**** (C) ***********@*****.***

www.linkedin.com/pub/lee-schutter/1/758/898

EXECUTIVE SUMMARY

Accomplished marketing communications professional with proven track record of successfully managing complex projects to align with the strategic vision, generate cost savings and achieve ROMI. Successfully rolled out launches and business initiatives, demonstrating the ability to lead internal and external teams, and implement effective tactics. Capable of interfacing with all levels of an organization. Readily adaptable to rapidly evolving priorities.

Focused ability to lead, to motivate, and to get the job done.

Areas of expertise include:

- Agency Relationships - Creative Development/Copywriting - Materials Production

- Brand Steward - Cross-Functional Synergies - Mentoring

- Brand & Product Launches - Digital Asset Management - Trade Show & Event Management

- Budget Management - Marketing Communications - PR & Advertising

PROFESSIONAL EXPERIENCE

MARKETING COMMUNICATIONS PROFESSIONAL (Winchester, VA)

Contractor (2013 to present)

Solid foundation in marketing communications, bringing insight, ideas and results to projects

Brand advocate with the ability to clearly communicate and implement project objectives and goals

Adroit management across a myriad of communications platforms

Manage agency and vendor relationships to ensure efficiency and productivity

AMERICAN WOODMARK CORPORATION (Winchester, VA)

Brand Manager (2009 - 2013)

Developed and implemented MarCom plans to launch and grow a new Brand in an untapped channel

Led robust product launches to gain strong market position

Managed marketing, collateral, website development and research Agencies

Channel Manager Marketing Communications (2005 - 2009)

Responsible for photo shoots, art direction and on-press decisions for bi-annual catalogs, print and digital communications

Maintained solid relationships with creative and production agencies, vendors and internal constituents

Delivered viable Public Relations campaigns

THE TIMBERLAND COMPANY (Stratham, NH)

Senior Manager Marketing & Visual Merchandising (2003 - 2005)

Supervised 6 direct reports for 60 company stores

Monitored the MarCom plans and budget for maximum impact and brand awareness

Built strong, synergistic, cross-functional relationships with internal & global partners

LEE A. PLESSER SCHUTTER Page 2

THE TIMBERLAND COMPANY, continued …..

Manager Global Advertising (2000 - 2003)

Drove daily operations for advertising, media buying and marketing agencies

Directed photo shoots and provided creative direction/review

Managed $20 million advertising budget for the USA and $3 million for global partners (Europe, Asia and Americas)

Brand Marketing Manager - Performance and Boots (1999 - 2000)

Conducted quantitative and qualitative Urban market research relevant to the Boot category and correlating with consumer trends

Team Leader to research, identify and develop the marketing platform and positioning for a Comfort footwear line

Manager Marketing Communications (1996 - 1999)

Immersed in the development of two sub-brand launches

Liaison to internal constituents ensuring consistent Brand communications

Delivered marketing strategy seminars at sales meetings and to key accounts

TIME MANAGEMENT COMPANY, LLC (Doylestown, PA)

Owner / President - (1990 - 1996)

Founded and grew a tactical services company providing Business Support, Market Research and Special Events

Major accounts included:

- Agway, Inc. - Bob’s Big Boy Restaurant - Dr. J Tennis

- ARAMARK - Core States Financial - Marriott Corp.

- Avedis Zildjian Co. - Drexel University - Melbourne Australia Works Boards

REEBOK INTERNATIONAL (Canton, MA)

PUMA USA (Framingham, MA)

EDUCATION

Master of Science (Summa cum Laude), Sports Marketing

Pennsylvania State University, University Park, PA

Bachelor of Science (Summa cum Laude), Health & Human Development / Kinesiology

Pennsylvania State University, University Park, PA

AWARDS / ADDITIONAL TRAINING

President’s Award Fiscal 2006 - American Woodmark Corporation

Professional Excellence in Advertising - ANA Seminar

Managing Agency Relationships - ANA Seminar

Media Planning - ANA Seminar

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