Project Manager Sales

Frank Aiden Francisco

PROGRAM, PRODUCT & PROJECT MANAGER

T: 347-***-**** ************@*****.***

Program, project and product ERP manager with 8+ years of consistent leading & delivering enterprise interactive media projects. I have been responsible for users, technical leads, project managers, and other cross-functional development teams to develop software solutions. With the use of several methodologies I have created customer-facing websites for clients like Bloomberg, DOW, MAC cosmetics, WebMD, AXA and more fortune 500 companies. Committed to professionalism, highly organized, able to see the big picture while paying attention to small details, and excellent communication skills.

Areas of Expertise:

Nielsen Insight Data

JAVA, Drupal

Share Point, VideoCMS

Visio, SQL, Video Player

SAS, Unica, SVN

CRM & CMS

Product Positioning, PHP

SEO/ SEM

Agile, SCRUM, Waterfall

Cross-Functional Team

Eloqua and Marketo

SAP, Agility CMS, uCoz

Adobe Insight, Omniture

App & Tablet Technologies

Radian6, Spredfast

Atlas DMT, Shell Scripting

Google Analytics

Silverpop, Aprimo

Tomcat

REST, .NET

XML, P14 PMO

Professional Experience

AXA, Sr. Brand Program Manager (07/2014-present)(contract)

Leveraged functional, industry and ERP knowledge to develop value propositions, define project scope, budgets and schedules to balance business needs, budgets and risks. Estimated work effort, skills/resource requirements and developed high level as well as detailed project plans. Solid understanding of implementation methodology gained with big four as well as boutique consulting firms. Experience with adopting and customizing methodology and tools to meet project objectives.

Strength in disciplined project execution through well-defined processes for all of the following dimensions of project management: Scope, Schedule, Resources, Financial, Status, Risks, Issues, Quality, Governance, and Supplier. Defined, documented and instituted these processes to manage projects in a disciplined manner. As practice manager and counselor, ensured professional development of staff. This includes on going coaching, mentoring, individual strength and development assessment, performance reviews and internal communication. Lead competency development and knowledge management efforts.

Responsible for all base business activity on two brand segments (one market leader and one challenger); budgeting; P&L responsibility; consumption tracking and analysis (Nielsen); forecasting; SKU rationalization; supply, trade marketing and sales interface; packaging development; cross-functional team leadership and agency and project management. Led prelaunch project for $25MM segment, including transition to a new brand, and warehouse location, media copy redevelopment, and creation of new multipack offerings for upcoming trade promotions. Responsible for e-tailing / e-Commerce and digital shopper marketing strategies and plan development and execution for all household, healthcare and personal care brands at all key online retailers; trade marketing; 4P tracking and management; sales and customer interface; account-level promotional plan development, performance measurement / ROI analysis and optimization; new customer account penetration and development; P&L and budget management; shopper insights and market research coordination; digital shopper marketing and customer marketing strategy and execution; cross-functional team leadership and agency and project management.

Door3,

Technical Product/ Project Manager (01/2013-07/2014 – 40 hour/week contract)(07-14-present –part-time contract)

Acted as a leader within the firm during the process of product planning and marketing – Played vital role in planning product strategy and road map, according to market competition. Prepared and presented product-marketing documents, key features, reasoning and product advantages. Worked and coordinated with third parties to develop business relationships and partnerships. Introduced products to customers – Assisted and trained the sales department in developing sales tools and marketing strategies. Researched, determined and recommended prices for new products based on goals, forecasting and product profitability – Presented marketing budgets that could guarantee success and prepared monthly revenue forecasts, keeping track of the output. Interacted with the press and research analysts to promote the product. Projects include the Community.WWE.com website for WWE, the Knowify software for Bloomberg and a sales App done in IOS for PGPF. All Projects were done with the Agile Scrum methodology.

Developed and implemented different approaches to combining firm’s intuitive market feel, with data from disparate internal databases. This created a platform for quantitative analysis, tracking trends using techniques such as exponential moving averages.

Researched macro-market algorithms using Excel. Developed trading model, back-fitting algorithms over a ten year period to yield annual compound returns significantly greater than average market indices.

Developed Training models for several software and platforms.

Razorfish (contractor)

Program Manager

January 2012 – October 2012(40 hour/week – Contract) October 2012 - January 2013 (part-time ontract) - New York, NY

Spending majority of time on project management responsibilities while leading the design, testing, planning, and implementation of complex projects for systems that typically affect many users Lead the development and implementation of a broad, coordinated set of plans and programs to meet the goals and priorities of the department. Cultivate contacts with vendor requirement planners or developers to obtain information about future vendor developments in the functional area and to try to influence those developments in ways favorable to Razorfish and its clients. Participate in outside professional activities to maintain knowledge on developments in the field. Establish liaisons with clients and other comparable vendor users to keep abreast of status of computing and communications activities at these institutions. Continuously improve project management toolkits and methodologies used within Razorfish. Provide expertise and consulting to project managers in the process of project management and in the softer skills of team dynamics, team building and group motivation.

WebMD (contractor)

Digital Project Manager

October 2012 – November 2012(40 hour/week contract) November 2012- December 2012 (part-time contract) New York, NY

As Project Manager I am responsible for managing the project lifecycle (from kickoff to launch) of interactive programs, such as web sites, eDetails and emails, for pharmaceutical clients and directed towards physicians and healthcare professionals. The project manager serves as the project owner and is responsible for the speedy delivery and high quality execution of every campaign.

• Creating and managing the project timeline

• coordinating all resources and stakeholders (account managers, design, editorial, technology and production teams)

• assigning responsibilities and ensuring teams have materials / resources when they need them

• managing project scope

• making sure that all submission materials are complete and error-free

• monitoring, summarizing and communicating the progress of the project to the various account teams

• Deadline-driven, organized, detail-oriented, and responsible

• Positive, can-do attitude with exceptional problem-solving skills

• Excellent MS Project skills

Kobo Inc.

Digital Product/ Project Manager (09/2009 – 12/2011 – 40 hour/week contract) 01/2012 – 01/2013 (part-time contract)

Managing marketing disciplines for a technology firm and serving as PM of a cross-functional business team accountable for all business decisions and P&L. Responsible for the development and implementation of the analytical blueprint for all the digital marketing campaigns. I have worked as a consultant under Kobo to companies like Pfizer with the Oncology division, MAC cosmetics, WebMD, NBC Universal and more by creating customer-facing websites. Manage teams of up to 96 individuals in different departments such as media, technology, and art design and site optimization. Led and delivered DELL KACE (kace.com) $6000k project, and managed to meet KACE executive team’s expectations and goals by delivering the project in highly compressed timeline on time for the international launch events in France, China, Japan, Germany, and Brazil. Created a training boot camp for all new team members, and for senior members created a monthly training recap. Create ROI reports in order to recommended changes in strategy. Develop and implement strategic plans for 20-multi channel marketing plans. Head the development of global kiosks and e-commerce marketing & sales plans. Create mobile apps for Merck diabetes division.

Internet

Managed strategy and design of a social software network system that allows professional to rapidly build a gateway to their personal web presence, cross-network with similar professionals, and at the same time own their own data. The "open source"-style approach builds on commercially available free or low-cost components such as weblogs, Google, Yahoo groups as well as static/dynamic links.

Initiated and continue to manage an online networking community spin-off, from a non-profit, educational services organization, growing it to become one of the top 50 Yahoo groups.

Software

Wrote white paper on task management for Mitch Kapor's OSAF Chandler project - an open source personal information manager with powerful email client, integrated task manager and peer-to-peer calendaring. Provides design center for more sophisticated approach than Outlook's simple Task Pad.

Defined applications marketing strategy, positioning, and provided industry analysis to Borland for Sidekick product line, later revitalized, reintroduced, and spun-out successfully. Established Training development for Dell Kony with classes and best practices.

Developed market segmentation strategy for FrameMaker that resulted in broader acceptance within the UNIX market. Built the business case for, and later evangelized the Windows version, which eventually became the flagship product.

VPS, (Visional Pharmaceutical Services) (contract)

Digital Marketing Product/ Project Manager (04/2007-03/2009)

Manage the day-to-day activities required to successfully complete small to medium digital advertising projects, with oversight from the Senior Account Manager. Work with clients to understand the goals and objectives of these projects. Ran several Sitecore, strategy, and SharePoint projects including Rotman School of Management, FortisBC, Purolator, SMART Technologies, and exp. Work with the creative team to deliver on the goals and objectives within budget and on time, including presenting to clients and adding a continual flow of great business building ideas. Managed consumer facing web application development projects through the full project lifecycle using the waterfall methodology. Responsible for creating and maintain customer facing website. Manage day-to-day Facebook content development and posting in collaboration with the Digital Marketing Team. General traffic activities for digital advertising projects, including:

Project planning and forecasting of hours.

Creating project schedules and following up with teams to ensure on-time delivery of milestones.

Responsible for defining the suitable budgeting and design

Use Adobe Creative Suite, to design and overview projects.

Integrated use of SQL, SAP and Google analytics.

Drupal, Movable Type, VideoCMS, Apache

Developing online marketing and promotional strategies.

E-mail marketing manager.

Create the design and user-interface solutions that meet the client specifications and guidelines.

Led cross-functioning teams to delineate client facing website specifications for new products.

Quality assurance of final files prior to final delivery.

Tele-tech IT,

Project Manager/Business Developer (06/2004-04/2007)

Developed digital products and programs to drive clicks for B2B advertisers in online trade publications (ecommerce) including web 2.0 and direct response initiatives. Spearheaded site redesign efforts, including migration to Drupal platform. Implemented a battery-installed program that increased battery sales by $3 million while enabling customers to operate equipment immediately after it was uncrated for client Duracell. Led team tasked with determining the product offering for the next fiscal year, establishing product pricing, developing a 100-page Product Guide summarizing the product offerings and pricing, creating a digital campaign that focused in the key demographics and distributing 8 different versions of this Product Guide to the dealer network, government agencies, and national accounts. Managed team members on prototyping and implementing a new ERP system to ensure a smooth transition to the new system.

Create marketing plans for Tele-techs clients and guide the process.

Use Adobe Creative Suite, to design and overview projects.

Created free events (5k runs) in the community (NYU, NY Board of ED, Juilliard, Stone Front) in order to promote the different clients. Sponsor solutions for the major concerns in the community.

Worked with Tech clients and Pharmaceutical clients.

Create a brand for new demographics.

Drupal, Movable Type, VideoCMS, Apache

Integrated use of CRM and Google Analytics.

Education and Credentials

Bachelor of Art in Marketing – Columbia University (2006)

PMP- Kaplan (2007)

PMI- Kaplan (2007)

CSM- Cprime (2008)

ACP- Cprime (2009)

Dell- KACE (2011)

Contact this candidate