Sales & Marketing Operations Professional

Tracey Molloy

**** **** ***, *** * **********@*****.***

Brooklyn, NY 11215 631-***-**** (cell)

SUMMARY: I am currently a Sales and Marketing Operations Professional for the North and Great Lakes Regions of Experis US. I am responsible for conceptualizing, creating, coordinating and executing a variety of tasks and activities at a national, regional and local branch level to ensure smooth sales and marketing operations and promote Experis brand recognition.

EXPERIENCE:

Experis, US, New York, NY 9/13 –Present

Sales and Marketing Operations Professional

Event coordination and planning to include but not limited to: career fairs, roundtables, and tradeshows, networking events, sponsorships and speaking events.

Project manage Experis hosted events, or serve as a liaison to coordinate Experis involvement in non-Experis events.

Responsible for Event and campaign budget management.

Determine target audience, create event invites and reminders for BDM distribution or for distribution through event marketing tool

Responsible for managing multiple registration lists for events, distributing updates to market teams, maintaining and managing contact distribution lists

Coordinate coverage for event

Manage follow up communications

Ordering of collateral, printed materials, event merchandise, advertisements, visual marketing materials and other event specific needs.

Maintain market networking event calendars, responsible for refreshing and deploying calendars to each market on a bi-weekly basis.

Escalated SalesForce support to BDMs and their local Ops Pros using the tool, including: training, escalated troubleshooting, complex reports, and research.

Responsible for helping to create and execute integrated B2B marketing campaigns to include digital marketing, email marketing, social media, social networking, direct mailers, advertisements and speaking opportunities.

Assist with thought leadership and brand campaign roll outs.

Serve as a liaison between corporate marketing and field.

Conduct both individual company and full market research including compilation of market and hiring analyses, org charts, company contact information, and company history and financial information.

Create and manage Experis LinkedIn Groups.

Provide assistance, when needed, with RFP, RFI and SOW preparation including sourcing information, formatting and editing documents and managing timelines.

Presentation Support including sourcing content, formatting and properly branding client presentations.

Perfumania Inc., Bellport, NY 3/11-9/13

Operations Manager: Retail Stores

Revamped the current Sales Report utilizing my Excel expertise to show more relevant sales data. I maintain and send this report daily to Corporate and Field Management.

Designed the District Sales Manager Ranking Report which is now sent monthly to the entire company to show how the District Managers stack up against each other.

Coordinated Office Supply programs for the field.

oNegotiated pricing for our current and future office supply needs.

oWork with vendors to select in-store branded materials

oSaved Perfumania over 7% in overall costs in 2012 over 2011 by negotiating a contract with a new 3rd party supply vendor for branded material.

Coordinated every aspect of new store openings and store closings

oStreamlined this process by compiling a “New Store Opening Guide” for easy reference and use in the field.

Planned the week long Annual Sales Meeting in its entirety for 400+ attendees comprising of all Store, District and Regional Managers countrywide and select corporate personnel.

Coordinated Regional, District and Area Manager meetings throughout the year as needed.

Organized, reviewed and approved all invoices pertaining to Store Operations

oRe-defined the invoice process resulting in approvals reaching AP in 1-2 days, as opposed to the whole week it took previously.

Assisted all stores with daily operations and vendor issues.

oImproved overall Operations response time significantly.

Composed and edited communications from the corporate office, with an emphasis on the company culture, to the field and corporate employees.

Compiled ad hoc reports using Excel for the VP of Stores and Director of Operations.

Coordinated Price Zone Changes and maintained Price Zone Assignments by store.

Coordinated re-districting by store, district or region.

Travelers Insurance, Melville, NY 7/09-3/11

No-Fault Adjustor: Claims Investigation Unit

Handled every aspect of the claims process

Identified potentially fraudulent claims and lead investigations into questionable medical providers and injured parties.

Worked closely with the legal department to obtain proper wording to successfully defend our stance on litigated claims.

oPromoted to the CIU unit 5/09, after only 10 months with company and No-Fault.

Enterprise Rent-a-car, Ronkonkoma, NY 12/05-6/09

Loss Control Administrator

Ranked in the top 5 for the NY group every month in department.

Responsible for cutting costs pertaining to damaged rental vehicles.

oSet up claims, negotiated and collected money from Insurance companies.

oCollected money for damaged vehicles from renters directly.

Trained branch personnel on proper underwriting and vehicle check-in.

Assistant Branch Manager

Marketed to accounts to maintain current business and gain new accounts.

Managed and instructed management trainees in sales techniques and the back end of business, helping them to attain higher positions in the company.

Managed all areas of the business including improving customer satisfaction, increasing income and cutting costs.

Developed inside and outside sales.

oReceived promotion to Assistant store manager after 12 months.

oPromoted to larger store after 6 months at a mid-size branch.

oEarned Elite seller award 10 times.

oRanked in top half of Assistants on Performance Matrix 11 out of 12 months.

oTop performer consistently throughout tenure.

EDUCATION:

UNIVERSITY OF MARYLAND-COLLEGE PARK

Bachelor of Science in Marketing, May 2005

Citation: Spanish Language

AWARDS:

WOW Expert of the Year 2014

Department of the Year 2011- Corporate Operations

o2011 was my team’s first year together

SKILLS:

Proficient in all components of Microsoft Office (Word, Power Point, Excel, Access), Salesforce, Hoover’s, iSell, ExactTarget, Acteva, Pardot, Mylo, crystal reports and the AS400

Strong ability to multitask

Spanish Language skills

Strong oral/written communication skills

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