Marketing Management, Communications, PR, Demand Generation, Biz Dev.
Resume:
NUMBERS
Revenues
Raised During
One Digital Campaign
Increase in
GP from Digital
Marketing Program
3000% $2.5m
Increase in
Facebook likes
for one multi-site
** ************ ***ical Group
Funds raised for
one Tech client via
Crowdfunding, Seed
and Initial Funding Rounds
Number of
Direct Reports
Managed at One Time
Click-6.Thru 3% Rate on a
23,000 email
Campaign
Marketing Strategy
Influencer Identification/Relations
Brand & Message Development
Public & Media Relations
Thought Leadership Development
Blogger/Social Media Marketing
Editorial/Content Development
Website Design & Development
Market Research (Quant/Qual)
Crisis Communications
Digital/Online Engagament
Leadership/Entrepreneurship
Budget/P&L Responsibility
Advertising Strategy/Creative
Graphic Design
CORE COMPETENCIES
CONTACT
je .*******@*****.***
www.linkedin.com/in/je ziegler
Tech
Health Care
Startups/Online
Hospitality/Leisure
Government
Automotive
Manufacturing
Financial Services
Public Sector
Education
INDUSTRY EXPERTISE
Econ. Development
Professional Services
Non-Profits
Defense
EDUCATION
Chartered Marketer Designation (MA Equiv.)
Chartered Institute of Marketing
Cookham, Berkshire, UK
www.cim.co.uk
Master of Philosophy, International Relations
Hughes Hall College, University of Cambridge
Cambridge, UK
www.hughes.cam.ac.uk
Bachelor of Arts, History
University of California
Santa Barbara, CA
2001
1994
1990
PARTNER: Client Relations/Marketing & PR
Crane Creek Communications, Riverside & Sacramento, CA cranecreek.com
Crane Creek is an agile, creative & dynamic firm specializing in assisting startup, professional services & public sector clients grow market share. We deliver integrated marketing, communications & PR solutions designed to deepen engagement. My role includes sourcing and managing new & existing client relationships, as well as delivering programs in key work areas: 1) Identifying & creating opportunities for thought leadership, brand & message development, consumer/media interaction, engagement, education & strategic alliance building (across networks); 2) Designing, developing & executing PR, marketing, engagement & reputation management campaign rollout plans as well as managing creative content (including social & traditional media platforms); 3) Writing, publishing & managing creative content across online
(website, social & SEO) & offline properties (advertising, print media, trade shows & journals)
Clients include: Ford Motors, Allen Brothers, SunLine Transit, Midwest Center for Women & Children’s Health, Fox Valley Medical Centers, Desert Medical Imaging, Girls Leadership Institute, myMedImage
Nov. 2011
to Present
Executive level marketing & business specialist with deep knowledge of professional marketing & outreach techniques coupled with expertise creating, initiating & implementing strategies to expand market share in domestic & international markets. Critical ability to “connect the dots” between strategy, outreach & engagement learned in marketing & communications roles across industry sectors & in structures ranging from start-ups to multinationals.
PROFESSIONAL STATEMENT
Sr. level Marketing, Communications and Business Development Executive Je Ziegler
ENGLISH
Native language
SPANISH
Fluent
FRENCH
Basic
LANGUAGES
Corporate, Media & Public Outreach Campaign Execution Social Media/Web 2.0 ‘Pull’ Lead Generation
Branding, Messaging & Outreach
Reputation Management
Communications/PR
Leadership
WORK EXPERIENCE SKILLS EXPERTISE LEVEL
PARTNER – Marketing & Business Development
SRC LLC - Paris, France & Manchester, England
Integrated Marketing & Communications, Business Development & Operational Management consulting & interim management for international non-profit, public & private sector clients:
1) Created & implemented consultative marketing solutions–enabling client businesses to develop enhanced strategic communications methodologies designed to engage better with target audiences and increase market share 2) Designed & delivered marketing communications & social media integration plans for clients designed to increase engagement with target markets as well as existing customers
3) Delivered $1m sales revenues in 2010-2011 by nurturing client relationships in the UK, Spain & France through account cultivation (hunting) & farming existing accounts (leveraging existing relationships) Clients: Lakes Hospitality Partners, Brewery Arts, VMware, PepsiCo, eLakes, SABMiller, Lake District National Park, BlueChipExpert, Zurich Financial, MaestroConference Early Career:
2001-04: CEO/MANAGING DIRECTOR – Charter Solutions, UK 1999-01: DIRECTOR OF CORPORATE MARKETING – TPLC/ICL Computers (Hired as Interim) 1997-01: INTERIM & CONSULTANT MARKETER – Ziegler Business Services, UK 1996-97: CHANNEL & CORPORATE MARKETING MANAGER – ICL Computers (A Fujitsu Company), Manchester, UK
1995-96: CORPORATE COMMUNICATIONS SPECIALIST – MITRE Corporation, Boston, MA 1991-95: MARKETING COMMUNICATIONS ASSOCIATE – FCB Associates, Washington, DC April 2004
to October 2011
Digital Marketing – SEO/SEM/PPC
Revenue Forecasting
VOLUNTEER/PRO-BONO WORK
2012-15: FUNDRAISER/COMMUNICATIONS LIAISON – Pioneer Volunteer Firefighters Association, Somerset, CA
2009-11: CONSULTANT & MENTOR – Live@LICA Marketing Department Lancaster University, Lancaster, UK
2008-11: MARKETING/FUNDRAISING/SPONSORSHIP – Paddlers for Life Cancer Charity, Windermere, UK
2006-08: MARKETING AND BUSINESS CONSULTANT – Ludus Dance Arts Charity, Lancaster, UK
1998-07: CHAIRMAN & DIRECTOR – British American Business Council Chamber of Commerce/Economic Development, North West, UK
Contact this candidate