Prerna Singla
*** ***** ***** ****, ********* (CA) - 94086
Phone – 001 408-***-****, **************@*****.***
Summary
An experienced data enthusiast with analytical and business intelligence skills bundled with strong business acumen. Well equipped to leverage my expertise to understand real problems and to come up with logical business driven solutions.
Education
Database and Data Analytics, September 2015 (expected)
UCSC Silicon Valley Extension, Santa Clara
Master of Business Administration, April 2011
School of Petroleum Management, PDPU, India
Bachelor of Science, April 2009
Kurukshetra University, India
Core Specialities
Software Skills: SQL, Python, R, Hadoop (Mapreduce), MongoDB, MS Office (Excel, Power Point)
Platforms: Windows, Unix, AWS ec2
BI Tools: Tableau and its integration with R, Cloudera Live and Google Analytics
Analytical Skills - Data Mining and Analysis - Statistical Forecasting
- Machine Learning - Excel modeling
- SQL Queries and Reports - Dashboard & Data Visualization
Coursework
-Business Intelligence & Data Mining - Data Analysis & Visualization
-Relational Database Design and SQL Programming - Project Management
-Python Programming - Big Data: Tools & Use Cases
-Hadoop: Distributed Processing of Big Data - Business Research Methods
Professional Experience
Data Analyst Intern, Relishly, Mountain View April 2015 – Present
Skills Required: Python, Machine Learning, AWS, MongoDB
Optimizing the search relevance for recommender system in accordance with the user behavior and NLP
Log Analysis and generating different insights to understand users search criteria’s to make the product search experience better
Collecting data, text standardization and performing text mining using different python libraries to create clusters and classify to compare the results and improve search of the platform
Developing modules in python and performing CRUD operations in MongoDB
Analyst, Infraline Energy, New Delhi April 2011 - July 2013
(Awarded ‘Special Performance Award’ for executing excellence in research assignments)
Skills Required: Data Analysis, Data Visualization, Modeling, Market Research
Integral part of team throughout data gathering, data analysis framework involving data cleaning, processing, analysis, and visualization
Conducted a range of statistical analyses to provide valuable data-driven insights for business decision making
Prepared several analytical reports comprised of different data modeling techniques such as time series analysis, financial modeling, and trend mapping
Built visual analytics using business intelligence tool(Tableau) for project deliverables to derive actionable intelligence from end results
Managed research-on-demand and data support for domestic and international clients
Conceptualized analytical papers on latest industry developments assessing market potential and economic viability
Analyst Intern, Infraline Energy, New Delhi April 2010 - June 2010
Skills Required: Data Analysis, Excel Modeling, Data Visualization
Carried out an independent statistical modeling forecasting project involving preliminary research, data gathering, complete data processing, data cleaning, visualization and modeling
Academic Projects
Data Warehouse Design with ERD Diagram – SQL
oDeveloped database schema to show relationships of various tables in the database as per client specifications.
oImplemented data warehouse solution in SQL and queries to generate custom reports.
Walmart Recruiting - Store Sales Forecasting
oObjective was to forecast weekly sales for each department in 45 Walmart stores located in different regions and also to carry out statistical testing and validation of the models
oThis project features a time series problem and my predictive model was primarily based on linear regression, Ridge, Lasso Regression and ARIMA time series modeling
Predicting Valued Repeat Buyers Using Purchase History – Kaggle Challenge
oAnalyzed approximately 350 million transactions for 3,00,000 shoppers and 160,000 offers provided to customers for features generations
oImplemented four different machine learning algorithms - Ridge Regression, Logistic Regression, Ensemble Methods and SVM and improved the performance of baseline algorithm by 13%
NYC Subway Ridership Challenge
oTo predict subway ridership in New York City given many different possible factors such as weather conditions, times of the day/month and locations.
oPerformed data wrangling, data exploration, OLS linear regression, statistical testing and data visualization to build a better predictive model
August 2015