ADAM J. SMOLYAR

646-***-**** acpzgl@r.postjobfree.com linkedin.com/in/asmolyar

Strategic marketing and communications executive with global experience and passion for brand strategy and

positioning, marketing and creative, public and media relations, market research, web and social media

EXPERIENCE:

Savills Studley New York, NY

01/2013

to present SENIOR VICE PRESIDENT, STRATEGIC COMMUNICATIONS

Responsible for strategy and implementation of branding, PR and media relations, marketing

communications, web and social media. Recent accomplishments include:

Led successful rebranding effort, following a merger with a global public firm. Introduced a new

identity, strategic messaging and positioning. Launched the new brand with a coordinated marketing and

communications campaign, delivering record-breaking media coverage and audience reach

Introduced metrics to assess and manage the effectiveness of marketing and communications efforts that

brand the firm as a global industry thought leader. While successfully growing overall number of

placements 5.7x across target media, achieved dramatic (31x) increase in Thought Leadership category

Conducted competitive and market intelligence analyses, and benchmarking studies to better position

Capital Markets, Corporate Services, and Advisory Services

Launched a series of digital marketing and SEO initiatives to increase brand awareness and demand.

Redesigned website, with upgraded messaging and user experience, increased overall web traffic by

260%, while targeted web content, such as Research, garnered 350% more traffic

The Jewish Federations Of North America New York, NY

04/2008 -

01/2013 CHIEF MARKETING OFFICER

Responsible for $10M+ budget for an umbrella organization of 155 Federations that collectively raise over

$2B annually. Provided oversight for the following functions: branding, marketing and creative, internal

and external communications, direct and digital marketing, website and social media

Successfully rebranded the organization with a new name, logo, tagline and brand architecture. The

effort resulted in dramatic improvement in name recognition and achieved 54% increase in brand

awareness overall and 110% increase for target segment market of 18-34 years old.

Led a marketing program that identified over 100,000 donors for reactivation and led a centralized

multi-channel direct response program. Developed brand positioning, messaging and advertising

strategies for both acquisition and retention

Yielded 35% increase in web traffic and significant improvement in search engine rankings by

employing the leading and innovative practices in SEO/SEM and online marketing. Increased online

fundraising by over 60% to over $11 million per year. Developed and implemented a significant social

media program that attracted corporate sponsors and captured 130,000 new contacts

Produced highly acclaimed portfolios of marketing materials, including videos, brochures, print ads, and

mobile applications. Leveraged market testing and analytics for stronger business results

Blue Cross And Blue Shield Association Chicago, IL

2005

2008 EXECUTIVE DIRECTOR BRAND STRATEGY, INDUSTRY INTELLIGENCE, AND

INTERNATIONAL MARKETS

Led strategic and brand research, including competitive intelligence, brand valuation, health services

research, as well as quantitative and qualitative market research for current and potential products

Oversaw existing international licensees while developing global brand positioning and market presence

in key strategic markets, such as China, India, and Western Europe

Developed corporate and brand strategies aimed at growing global membership and market share,

building the brand and its equities, developing and implementing new branding approaches

Directed $10M per year marketing and communications campaign that incorporated key healthcare cost

trends and targeted media sponsorships, advertising, and employer-based initiatives focused on

consumer information needs and decision making tools

ADAM J. SMOLYAR

Developed comprehensive co-branding strategy and regulations that were approved unanimously by the

Board of Directors. The regulations provided for best-in-class layout for member ID, debit, credit &

combo cards; enabled seamless web experience; and instituted strategic review of partners

Created branding, marketing and positioning for new product and service launches, including Blue

Healthcare Bank, Blue Distinction, and Blue Precision

Pitney Bowes, Inc. Stamford, CT

2001 -

2005 DIRECTOR CORPORATE STRATEGY, PLANNING AND BUSINESS DEVELOPMENT

Led London-based initiative to restructure Management Services $200 million Pan-European business.

Conducted strategic analysis to examine current and future products portfolio in 11 countries. Final

recommendations were adopted by the Board of Directors and implemented

Drove strategic planning and new business development activities for business group that consists of

$400 million large equipment manufacturer and $600 million payment & financing unit. Developed new

Information Services strategy, including analysis of market, customer and competitor trends

Launched a new $50 million per year mail service for existing and new customers. Led the pilot effort,

including primary market research, development and delivery of sales training, vendor negotiation and

management, and operational flow design

Managed the development of the Corporate Growth Plan that outlined an aggressive growth roadmap for

the company for the next five years. Directed virtual teams of over 100 senior executives in delimiting

the growth space, including market overview, customer needs analysis, formulation of the value

proposition, delivery requirements, and long-term financial forecasts

Provided strategic framework and oversight to numerous strategy-related projects, including: new

product development - next version of the core meter product; the development of the white space

strategy pursuing non-traditional markets and technologies; in-depth competitor analysis investigating

potential future scenarios and strategic alternatives for Pitney Bowes

KPMG Consulting Boston, MA

1994 -

2001 MANAGER STRATEGIC SERVICES

Established and led Program Management Office for a London-based electronic financial marketplace.

Led cross-functional team from concept development to the formalization and launch of the organization

Implemented a knowledge management process in a group of over 400 professionals. Managed staff of

technical & research associates to establish and maintain a comprehensive database-driven Intranet site

SENIOR CONSULTANT

Led comprehensive technology assessment and planning project for a major stock exchange. Delivered a

portfolio assessment, conversion sequence plan, testing strategy, and customized conversion process

Managed Program Office for a major investment management firm. Developed project plans, testing

strategies, contingency plans, & resource requirements. Identified business risks & mitigation strategies

CONSULTANT

Conducted readiness assessment & provided project management to a leading health services company

for successful achievement of NCQA accreditation

Developed and implemented automated solution that enabled the client to evaluate integrity of its system

data and implement recommendations to improve data input and processing

EDUCATION:

HARVARD BUSINESS SCHOOL Boston, MA

Master in Business Administration, Class of 2000

BOSTON UNIVERSITY Boston, MA

Bachelor of Arts in Political Science, Magna Cum Laude

MEMBERSHIPS: American MENSA, Academy of Political Science

2

Contact this candidate