Marketing Sales
Resume:
RICHARD WENZ
************@*****.***
Senior marketing/operations executive with international and domestic experience, who knows
how to leverage the strengths of the brand. Experience spans diverse industries: Restaurant,
Healthcare, Manufacturing, Advertising, Retail, and more. Broad skillset: strategic planning,
digital and conventional media management, production, product development, team
development and management, graphic arts, web development, and more.
OVERVIEW
ü Integrating the new ecosystem of marketing incl. digital / social and conventional
ü Management of marketing & operations from a single unit to a global brand
ü Startup, growth, and change specialist
ü Strong team builder skilled in motivating and stimulating people to action
ü New Product development and rollout
ü Operations experience with complex-structured systems and departments
ü Sales, promotions, PR
ü Creative problem solver
EXPERIENCE
BLUE RHINO MARKETING –
Tucson, AZ
General Manager 2010 to present
Operate advertising/marketing/PR consulting service to meet client’s needs. Client list
includes: Qdoba Mexican Grill, Old Tucson Company, Arby’s, Jenny Craig, Intl., Belgravia
Financial, Team Financial Services, and more.
• Develop brand identification programs including product naming, logos, etc.
• Develop/produce advertising campaigns w/ TV, radio, digital, outdoor, and print
• Facilitate annual Business Planning Process
• Developed and instituted community-based charitable tie-ins
MOBILECARE 2U LLC –
Overland Park, KS
CMO/COO 5 Years
Managed the overall business marketing and operations for a growing healthcare company
that specializes in the Long Term Care industry.
• Managed systems that fulfill the organization’s annual business plans
• Supervised admin staff, HR, marketing, and clinical operations
• Created and maintained billing and claim processes for PP Medicaid/Medicare
• Spearheaded expansion into new markets/states
• Developed and maintained successful provider recruitment program
• Exceeded margin goals for three consecutive years
UNILEVER / BEN & JERRY’S HOMEMADE INC – South Burlington VT
Director of Global Brand Marketing 2.5 Years
Managed marketing, advertising, promotions, and PR programs for the company’s
international brand.
• Interfaced with internal partners to solicit input and ensure buy-in of annual business
plans & programs
• Managed staff of brand managers in the development of annual plans
• Led transition of acquisition for Dutch based Unilever
• Developed and implemented successful e-commerce program
• Developed International Brand Entry program throughout EU and SE Asia
AMERIPHONE, INC. – Garden Grove, CA
Vice President, Sales & Marketing 7 Years
Managed the brand and product development for leading electronics manufacturing
company in the assistive devices segment. Supervised staff of 5 product managers in the
development and product rollout of assistive telephones for the HOH, TTYs, and personal
security monitors.
• Led the sales effort to consistent double digit growth
• Identified and established new domestic & international channels of distribution
• Successfully managed the introduction of 6 new products within 18 month period
• Established comprehensive brand program that enhanced and increased awareness
FOODMAKER, INC. / JACK IN THE BOX – San Diego CA
Director, Field Marketing 10 Years
Managed staff of 18 associates in nine field offices in the planning & execution of corporate
domestic and international marketing plans.
• Managed media and promotional strategic planning for 1,200 restaurants
• Managed a combined regional budget of $13MM
• Managed new product field rollouts
• Acted as a consulting resource for franchise community
• Played key role in major crisis recovery (E-Coli beef crisis of January 1993)
J. WALTER THOMPSON ADVERTISING – Los Angeles CA
Management Supervisor 2 Years
Managed key account – Bally’s Health & Fitness with a field staff of fifteen account service
managers.
• Developed successful Grand Opening program for multiple markets
• Responsible for the creative product and marketing services to clients
• Managed agency profit accountabilities
• Account oversight of highly successful spokesperson campaign featuring Heather
Locklear, Victoria Principal, Cher and others
W.B. DONER ADVERTISING – Los Angeles, CA
Account Supervisor, Pizza Hut 2 Years
Supervised an account staff of six associates in three field offices in the planning of clients
advertising and promotional programs.
• Key role in formation of franchise advertising cooperatives after PepsiCo acquisition
• Managed the oversight of media, creative and promotional services to franchise
coops
• Provided leadership for 3 regions of franchise organizations totaling $17MM in billings
EDUCATION
National Taiwan University - Taipei, Taiwan
BA, Business
Greetings,
Overcoming obstacles to maximize the brand is what I do best and enjoy the most. I
have a broad expanse of senior marketing and operations experience, internationally
and domestically with high profile organizations.
My areas of expertise include strategic planning, media (digital and conventional),
analytics, new product development, PR, promotions, operations, managing P&L and
multi-million $ budgets, as well as developing and managing staff.
I believe my eclectic set of skills would be a strategic match for your organization. I
take a creative approach to challenges in the workplace and know how to lead a team
to success.
If you are seeking an individual with a high level of business acumen, then we should
talk.
Cheers,
Richard Wenz
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