Marketing Sales

JAMES M. BROWN

**** ****** *****, ****** ** *****

Cell 617-***-**** ? *********@*****.*** ? www.linkedin.com/in/jamesmbrown1

Strategic Marketing Leader Global Marketing Communications

Marketing leader with experience in the consumer packaged goods,

automotive, and skincare industries with large global Fortune 500 companies

(Goodyear and Honeywell) as well as midsized privately-held companies

(Gojo). Successes in Brand Development, insight driven Marketing

Communications, establishing shared services, and creating growth through

new product launch. Creative and energetic brand development leader with

ability to communicate and influence people at all levels of the

organization. Collaborative and team oriented management style.

Brand Development New Product Launch Marketing Shared Services

Brand Promise Discovery New Market Acquisition Agency Management

Advertising Management Insight Mining Annual Planning

Public Relations Social Unmet Need Discovery Trade Show Deployment

Media

Sponsorships & Events Innovation Ideation Marketing Asset Management

Employee Engagement Stage Gate Process Production Management

Consumer Research Concept Testing Budget Management

GOODYEAR TIRE & RUBBER COMPANY, Akron, OH 2013 to 2015

$21 billion global provider of commercial, consumer, aviation, and off-

highway tires with 69,000 associates in 52 countries.

General Manager, Marketing Operations & Media (Director level)

Recruited to establish a new Operations and Media hub including Media,

Production, Advertising, and Digital staffers for Goodyear Consumer

Marketing for 3 brands: GOODYEAR, KELLY, and DUNLOP. Responsibility for

uniting on and off-line media development, managing agencies, the annual

planning process, and leading a comprehensive brand repositioning. Led a

team of 3 and a total budget of $83 million.

. Contributed to highest revenue generation year in Goodyear history.

. Led complete consumer brand re-positioning and "Brand Essence" discovery

program including deep community and ethnographic research, concept

testing, and external / internal audience communication planning.

. Managed development and production of two new Goodyear Brand Television

spots, along with 6-part "TIRE TALK" Nascar-Inspired on-line and

broadcast video series.

. Revamped complete brand planning and AOP development process, Agency

structure, Scope of Work planning, and All-Agency quarterly evaluation

planning.

. Established new brand standards program and external / internal brand

assets sharing infrastructure.

GOJO, Akron, OH 2012 to 2013

Global producer and marketer of PURELL and GOJO skin health and hygiene

solutions.

Director, Strategic Marketing, DIY Channel

Selected to revitalize the branding platform for #1 skin care brand,

Purell, and #1 hand cleaner brand, GOJO for the DIY channel. Led a team of

3 product managers and an expense budget of $2 million.

. Created first social media strategy and identified market influencers

increasing brand impressions by 35%.

. Moved Purell into US Auto retail markets by repackaging base product.

. Led consumer research and discovery to set strategy and new product

introduction.

. Developed brand promise positioning and related advertising, public

relations, and product development.

HONEYWELL CPG BRANDS, Danbury, CT 1996 to 2012

$2 billion CPG business includes four leading consumer automotive brands:

FRAM filters, Prestone antifreeze, Autolite spark plugs, Bendix Breaking

Systems, and Holts car care products.

Director, Global Marketing Communications (2007 to 2012)

Promoted to establish shared services and drive cross-division

collaboration and alignment across global brands. Managed the complete

external / internal communications function consisting of segment-leading

#1 brands: FRAM, PRESTONE, AUTOLITE, BENDIX, and HOLTS (EU). Focused on

mass retail, retail automotive, and hardware / home center channels. Led a

team of 4 and with a $2 million operating budget. Worked in a matrix-

managed environment collaborating with divisions to manage their

advertising and public relations budgets that totaled $40 million.

. Led comprehensive brand repositioning initiatives for each of 5 global

brands maintaining #1 status and growing revenue 8%.

> Conducted research using data from category, competition, consumer,

internal stakeholders, and future trends. Established a new brand

promise and integrated new brand promise throughout all functions

of the company.

> Led development of new advertising campaigns for each of the 5

global brands.

> Created and launched first-ever Hispanic Market Brand Health

research and marketing program.

> Influenced 2,200 employees by spearheading global internal

communications centered on brand revitalization.

> Advertising campaign included TV, print, radio, creative

development, and production.

> Brand repositioning included trade shows, social media, public

relations, and consumer promotions.

. Saved 18% ($1.2M) in cost by resourcing key marketing agencies.

. Led 6-month digital strategy development process of online consumer

segmentation and website redevelopment.

. Saved $5 million by automating sales literature inventory to "Print on

Demand".

. Won the 2010 "Bulldog Award" for social media programs.

. Represented Honeywell CPG and fielded questions during press interviews.

Frequently invited speaker for industry and consumer forums regarding new

media (consumer and trade) and changing consumer behavior.

Director, New Product Marketing and Innovation, Honeywell CPG Brands (2002

to 2007)

Directed innovation of 4 category leading automotive CPG brands: FRAM,

PRESTONE, AUTOLITE and HOLTS (EU). Worked closely with heads of marketing

and brand leaders in developing and implementing retail strategy. Reported

to senior vice president of sales and marketing. Built team of 6 direct

reports including product development managers and retail training staff.

. Created more than 16 new product platforms as head of CPG division's new

internal innovation group.

. Grew top line sales $35M+ in 4 years across all 4 brands.

. Introduced and led enterprise-wide Stage Gate New Product Portfolio

process.

. Led umbrella innovation approach that included six Eureka Ranch

consulting projects introducing 5 new product platforms including BLINK

and new ice fighter product lines.

. Expanded market share 8-points generating $20 million in top line revenue

by launching a new product, Universal Prestone Antifreeze. Conducted

market research, identified unmet needs, created new product, and managed

consumer rollout.

. Generated $7 million new stream of revenue with automotive products

directed at the untapped female segment with car organization and

cleaning products. Led largest-ever Honeywell Advertising, Promotion,

Public Relations, and Point of Purchase launch.

. Enabled 6-point share gain through rollout of FRAM "Sure Grip" textured

surface oil filter across 200 SKU product line.

. Led a dual product development and launch for premium air fresheners in

US and Europe maximizing R&D and marketing resources.

Director, Marketing FRAM Filter Division, FRAM / Honeywell CPG, Danbury, CT

(1998 to 2002)

In this P&L role, brand development leader for $450 million, market-leading

FRAM consumer products. Oversaw development and ongoing expansion of retail

marketing strategy worldwide. Led 4 direct reports and an $11 million

advertising budget.

. Grew sales 13% and increased operating income 28%. Activities included

> Reorganized a 600 SKU product line.

> Developed a 3-tiered premium FRAM oil filter product offering.

> Led revitalization of brand package design and new product

development process.

Senior Product Manager, Prestone Car Care, Inc. (AlliedSignal / Honeywell)

(1996 to 1998)

Led new product development and line extension activities. Managed 2 direct

reports as well as vendors, ad agency relationship, the PR and package

design functions. Prestone Car Care was acquired by AlliedSignal (1998) who

then merged with Honeywell Corporation in 1999. Asked by president of

automotive group (Allied/Honeywell) to direct marketing efforts of FRAM

Filter Division in 1998.

Education

B.A., Organization Management, St. Joseph's College, Whiting, IN

Honeywell Executive Development Program, 2004; high potential program;

selected by President of CPG division

Special Invitation, Brandworks University, Madison, WI; Cutting edge

marketing trends/topics, 2008 to 2011

Six Sigma Green Belt, 2003

Participant, Honeywell Marketing Process Program, an internal marketing

communications pilot, 2002

AWARDS

"Bulldog" Award - Honeywell CPG Digital / Social Media Campaign, 2011

"Brand Packaging Gold" - BLINK Brand Launch, 2005

Aftermarket Business "Best of Show" Award - FRAM Sure Drain, 2002

Gold Effie, "FRAM Smudge" TV Campaign, NYAMA, 2000

Silver Effie, "FRAM Filtration Counterman" TV Campaign, NYAMA, 1999

Gold Effie, Prestone "Wipe Out Ice" TV Campaign, NYAMA, 1997

PRESENTATIONS

Featured Speaker, Global Aftermarket Symposium, 2010; presented to a group

of ~3,000 on new media

BRAND PACKAGING Expo - Unmet Needs Discovery Meets Structural Packaging

Development, 2009

Chief Orchestrator, Honeywell bi-annual sales conferences and new product

rollouts

PUBLICATIONS

"Creative Forces; FRAM Sure Drain," featured in Businessweek, article

highlighting top innovators, 2006

Brandweek Best New Sports Marketing Event" - STA-BIL Lawnmower Racing

Series,

AGENCY RELATIONSHIPS

Produced "difference-making" work with some of the industry's best

agencies, including Grey NY, Arnold, McCann, Weber Shadwick, The Richards

Group, HAVAS Media and Eureka Ranch Innovation

Independent TV Script Writer, completed Gotham Writers Workshop, 2008 to

Present[pic]

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