W ILLIAM D . R OBINSON
**** ************ ******** ***** *******, GA 30040 770-***-**** ********@*****.***
SUMMARY OF QUALIFICATIONS
Leverage extensive background in software sales and development, sales force management, project
management, and services engagement management to optimize revenue, gross margins, and service quality
for major enterprise partners and customers.
Accomplished sales executive with 20+ years of experience developing and executing forward -thinking sales
and operational strategies that have consistently increased sales, profitability, and market visiblity despite
negative industry trends. Demonstrated expertise to cultivate B2B relationships wi thin the emerging
technologies, telecom, and data services industries while leading diverse sales teams to penetrate new markets.
Highly customer-centric with excellent relationship building skills as evidenced by consistently achieving
new business development objectives. Expertise in launching successful partner programs, developing strategic
alliances and capitalizing on new market opportunities. Successful in identifying, planning, negotiating, and
cultivating partnerships that dramatically increased market penetration and multi-channel product sales.
New Market Development Sales Force Development Technology Evaluation
Strategic Market Planning Key Account Expansion Contract Negotiations
Sales Cycle Management Competitive Analysis Budget Development
Territory Management Solution Implementation Market Penetration
Technology Deployment Sales Forecasting Team Leadership
PROFESSIONAL EXPERIENCE
INTEGRATED TECHNOLOGIES CORP, Atlanta, GA Dec. 2014 - Present
Senior Sales Executive for North America
Responsible for opening new accounts in the United States and USVI. Responsible for new market entry and all
associated sales development tasks. Integration Technologies Corp. (INTECH) is an established integration and
consulting firm that designs, implements, and maintains networks, systems and business applications for
companies throughout the United States, Puerto Rico, the Caribbean and Latin America. We are one of the
largest IT Professional Services company in the Southeast and Caribbean islands, with excellent customer
satisfaction and retention.
INFOSYSTEMS, INC, Atlanta, GA 2010 – Dec. 2014
Senior Enterprise Solutions Specialist
Charged with driving sales growth in Florida, Puerto Rico, Georgia and Alabama, overseeing demand
generation, lead development, and all aspects of the sales cycle through closing . Identify opportunities that will
support deployment of IBM’s hardware and software services, propose and negotiate solutions to secure new
sales, develop and manage client relationships for key accounts, and up -sell accounts to increase overall market
share. Maintain control of all planning, budgeting, and expense priorities to optimize growth and profitability.
Key Contributions:
Generated more than $400,000 in gross margin for the first year in hardware and software. Generated
revenue attainment goals each and ever year and brought new accounts to the firm
Focused on selling VMware, Storage and Server Solutions as well as business continuity and disaster
recovery solutions, which included IBM hardware, VMware software, veeam software and Infosystems
services..
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JESKELL, INC., Atlanta, GA 2009 – 2010
Senior Territory Sales Executive
Managed Alabama, Florida, and Puerto Rican territories to engage end -user customers and vendors to increase
collaboration, customer penetration, and market share. Sold the entire IBM hardware product line, including the
mainframe as well as all of the pillars of software . Collaborated with sales managers, vendors, and internal
resources to ensure open communications and delivery of the contracted solutions to our customer.
Key Contributions:
Closed $3.5 million dollars in the last four months of 2009 to earn Rookie of the Year honors; sold three
of IBM’s newest storage offering in Florida and Puerto Rico for the XIV storage product.
Transitioned 95% of the book of business from previous company, demonstrating an exceptional ability
to cultivate client loyalty and consistently deliver on service level agreements.
LEVY, RAY, AND SHOUP, INC., Atlanta, GA 2007 – 2009
ISYS INTEGRATED SYSTEMS, Atlanta, GA 2003 – 2007
Senior Territory Executive and Business Development Manager
Charged with building a team of sales and technical professionals in North and South Carolina and Puerto Rico .
Educated and built strategic relationships with sales reps, delivering formal and in formal training sessions to
ensure reps had the knowledge and tools to effectively serve the customer base .
Key Contributions:
Grew $1+ million in revenue per year over several years to $3.5 million, maximizing service satisfaction
and generating referral and repeat business to consistently identify new revenue opportunities.
Top producer for the Southeast regional team, exceeding all productivity goals from a quota standpoint
and creating functional and self-motivated teams
Closed two major contracts in Puerto Rico: a major Server Consolidation and Virtualization project for
the second largest telco firm and a disaster recovery solution for the Water Authority of Puerto Rico .
Displacing all SUN equipment with IBM power machines at a major insurance company in Puerto Rico.
IBM, West Palm Beach, FL 1996 – 2000
Global Program Manager for WW Competitive Sales Team
Championed IBM-focused competitive programs to partners and the greater IBM communit y throughout the
America’s, EMEA, and AP Competitive Sales Organizations. Built and managed business development
programs with IBM channel partners. Designed and implemented competitive campaigns to increase market
share.
Key Contributions:
Expanded a lucrative division while increasing market share in information technologies; consistently
exceeded 100% of revenue goals and incrementally grow IBM’s business at the expense of competition.
Played a key role on the team that achieved over $50 0 million in new customer revenue from the IBM
DEC Winback program and the Sunset Competitive programs.
Launched a competitive rebate program for the Healthcare Solution Providers to promote Non-IBM
partners and those partners with better relationships with DEC to grow their IBM business.
Additional Career Experience:
Sales Manager – International Consulting Group, Inc., Miami, FL (2000-2003)
President and CEO – MAS, Inc., West Palm Beach, FL (1989-1996) Software Development and Sales, Providing
Services to broad range of customers.
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ACADEMIC BACKGROUND PROFESSIONAL DEVELOPMENT
AND
Bachelor of Science in Marketing
THE UNIVERSITY OF ALABAMA – Tuscaloosa, AL
IBM pSeries Sales Certification IBM iSeries Sales Certification Veeam Backup & Replication
IBM Storage SAN and NAS Certification EMC Sales Scale Out NAS Pure Systems Sales
IBM Dynamic Datacenter Infrastructure Leader Tivoli Storage Solution Professional v1
IBM Information Management Solution Professional v2 IBM Certified Specialist - Midrange Storage Technical
Support V3 VMWare Professional Certification IBM Signature Selling Methodology (SSM)
Volunteer Activities
Western Communities Youth Football Program January 1997 – August 2007
Served as President and Treasurer over a 10 plus year period. During that time we grew our not for profit
youth program from 200 to 1200 participants.
Village of Wellington Parks and Recreation Advisory Committee 1999 - 2007
Advised the Village Council on policy and procedures, as well as recommendations to expenditures for the
Village Parks and Recreation facilities.