Customer Service Marketing

KELSEY MINNER

***** ***** ***** *****, ***** Park, CA 92861 ************@*****.*** C: 714-***-****

PROFESSIONAL PROFILE

Energetic account executive with proven success in account management and media planning/buying.

Profound understanding of direct-response marketing campaigns and strategy with the tenacity to make decisions through various data analysis. Experience with planning and managing outside events to drive brand recognition. Diverse knowledge of marketing plan development and client-focused project management. Relentless problem solver that enjoys collaborating with others in a creative environment.

PROFESSIONAL EXPERIENCE

01.2014 –04.2015 Senior Account Executive, Corinthian Colleges, Inc. – Santa Ana, CA

Specialization in account supervision, budget execution and lead management for the

Heald College division.

Primary liaison between the corporate marketing department, campuses and outsourced vendors to make certain all marketing needs are met.

Identify, develop and evaluate marketing strategies based on knowledge of company objectives & market trends.

Develop & execute fiscal marketing budgets for assigned accounts in excess of $15 million by forecasting spend and lead goals monthly for all media channels.

Analyze performance of all media channels to identify the best opportunities for optimization and ensure marketing expenditures are as efficient as possible while maintaining overall goals.

Project-managed dozens of advertising agencies to ensure targeted spending and lead goals are met for all channels including TV, newspaper, direct mail and interactive (digital) media channels.

Attend all management calls and meetings as well as report development for various initiatives.

Daily evaluation of advertising buys, media and creative performance and special needs of campus locations; tools include several reports which are analyzed daily, weekly and/or monthly to achieve optimum performance.

09.2011 – 01.2014 Marketing Coordinator, JIPC Management – Rancho Santa Margarita, CA

Managed tactical marketing projects between two restaurant brands.

Developed digital strategies and managed brand marketing for active and prospective social media channels to increase brand presence and grow viral reach.

Interfaced with digital agency/IT department to integrate content across all digital platforms.

Assisted with execution of all media product placements in advertisements and editorials.

Negotiated print buying, promotional items and general marketing purchases with vendors.

Spearheaded community involvement by organizing charitable contributions on behalf of the brand(s) as well as attended outside events.

Collaborated with key executives to ensure interdepartmental functions ran efficiently and timely.

Utilized exceptional creativity and out of the box thinking to inspire change and growth in daily marketing efforts.

Managed the target yearly operating budget by executing and tracking all departmental expenditures.

Maintained database of marketing assets to guarantee all marketing materials were provided for successful product sales.

Collaborated with graphic designers and photographers on a variety of creative assignments.

Resolved B2C customer service issues and discrepancies to uphold brand standards of excellence.

04.2004 – 07.2014 Server, Orange County Mining Company – Orange, CA

Greet all guests and take beverage and food orders in a prompt and professional manner.

Prepare food and beverages for service to guests and present food according to established health and presentation standards.

Clear and clean tables in a prompt and efficient manner. Clean and/or wipe down tables, chairs, walls, windows, mirrors, and floors as necessary.

Perform side-work, and other opening or closing duties as required. Ensure that wait staff

stations are clean and maintained throughout shift.

Receive guest payments and process transactions as outlined in the cash and charge procedures as needed.

01.2011 –09.2011 Account Coordinator (Contract), California Custom Entrance Systems – Orange, CA

Organized day-to-day workflow and account support functions to ensure organizational effectiveness and efficiency.

Collaborated with team leaders to set clear expectations for tasks and deliverables, provided timely feedback, information and direction to internal and external teams while diplomatically managing expectations.

Maintained file archive/job numbers of all work within internal system.

Tracked and monitored progress of projects, followed up with internal teams.

Participated in budget planning and reconciliations.

07.2010 – 12.2010 Legal Administrative Assistant, Pacific Sunwear of California – Anaheim, CA

Provided administrative support to the Director of Intellectual Property and Lease Administration and handled other functions within the legal department, while also supporting the Senior Lease Administrator and the Manager of Intellectual Property.

Essential duties included: Handling and tracking all mail within the department, dealing with store violations and communicating them through proper channels, handling multiple retail properties (over 850 real estate files and 250 (US and International) trademark files, minor research projects (such as tracking of co-tenancy clauses), preparing estoppels and SNDA's, booking travel arrangements, filing, and various special

projects.

08.2009 – 01.2010 - Marketing/ Operations Intern, We Give Thanks/ Anaheim Ducks & Honda Center – Anaheim, CA

Assisted with Thanksgiving Day service event in all aspects of operations.

Coordinated the planning, logistics, and execution of event.

Acquired sponsors and volunteers by expanding the knowledge of the event through various media platforms: We Give Thanks Website, Facebook Group and Event, Chapman University sources, Anaheim Ducks Website, e-mail blasts to local businesses in Orange County, on-ice presentation at the Honda Center, and local newspapers.

Assisted in fundraising activities to obtain required materials for the event (turkeys,

utensils, etc.).

Public Relations activities included: Creating t-shirts to raise awareness and money, working w/Honda Center/ Anaheim Ducks to create press releases, creating a Facebook fan page, distributing press releases to local newspaper and various Chapman University PR (Chapman Community Newsletter: Happenings, Chapman University Newspaper: The Panther, Dean Jerry Price's Weekly Announcements).

EDUCATION

Bachelor of Science: Business Administration, Chapman University – Orange, CA

Associate of Arts: Liberal Arts, Santiago Canyon College – Orange, CA

SKILLS

Direct-response, multi-media channel marketing

Event planning, organization & execution campaigns

Customer service oriented

Account & project management

Highly organized, self-motivated doer

Trade shows & special events planning

Strategic media buying/placement

Monthly forecasting and budget execution

Proficient in Adobe Creative Suite

Lead process management

Microsoft Office Suite expert

Agency/ creative management

LINKS

https://www.linkedin.com/in/kelseyminner/

https://twitter.com/kw00w

https://www.facebook.com/kelseypaigeminner

http://instagram.com/kw00w

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