Multi Media Account Executive

karen silva

** ****** ***** **** *******, ri ****3

**********@*****.*** 401-***-****

CAREER HISTORY

Providence Journal - Providence, RI

Multi Media Account Executive - National and Local

Accounts (January 2014-present)

Multi-platform consultative sales approach utilizing a

full suite of print and digital products to help clients

achieve marketing objectives.

. Responsible for generating over 20% of the company's

quarterly digital revenues.

. Key clients include Cox, PPAC, Foxwoods, Lifespan,

Care New England, Blue Cross/Blue Shield.

. Solutions include print advertising, behavioral &

demographic targeting, email marketing, search engine

marketing, and mobile through Propel Marketing.

. Extensive experience consulting Senior Level decision

makers on both the client and agency level, both locally

and nationally, including national aggregators and ad

networks.

Providence Journal - Providence, RI

Multi Media Specialist (February 2007-January 2014)

1. Sell online and print advertising for the Providence

Journal and their affiliate, Cars.com to automotive

dealers.

2. Develop and aggressively grow sales through prospecting,

cold calls and relationship development.

3. Consistently meet or exceed high quarterly sales and

account retention goals.

4. Ensure both customers and prospects have a detailed

understanding of products through a consultative selling

approach.

5. Ensure customer satisfaction by responding quickly and

accurately to problems, concerns and needs.

6. Collaborate with team members, managers and cross

functional departments when necessary.

Mystic Media (dba as Visit New England.com) - Warwick,

RI

Online Account Executive (January 2006-February 2007)

Advertising sales to the leisure travel market for this online tourism

directory.

Included all facets of the sale from prospecting to closing.

Worked on lead generation through partner membership lists.

Created proposals for new and existing clients.

Job Pro, Inc. - Warwick, RI

Employment Recruiter (February 2003-January 2006)

Outside sales to new and existing client base.

Conducted new client presentations and negotiated client rates.

Hired, trained and placed temporary and direct-hire positions.

Maintained quality placements through customer follow-up and site visits.

Conducted new employee orientations, reference and background checks.

Resolved employee issues, implemented employee policies and conducted exit

interviews.

Coto, Inc. - Providence, RI

Account Manager (December 2001- February 2003)

Managed existing account base to manufacturer of computer relays.

Provided sales and technical support to major electronic computer

manufacturers such as Hewlett Packard.

Interfaced with production department regarding customer specifications.

Coordinated and planned trade shows with product development department.

Handled collections of past due accounts of assigned client base.

EDUCATION AND TRAINING

Bryant University

. Human Resource Management Certificate - Completion Date

September 2015

Rhode Island College

. Bachelors of Science in Management

Community College of Rhode Island

. Associate of Science in Management

National Sales Summit for Cars.com - Chicago, IL (2011

and 2012)

. Sales and Retention Training in advertising sales to the

automotive industry.

SOFTWARE SKILLS

22. ACT!, QuickBooks, Word, Excel, Outlook, GMail,

Salesforce, and Internet.

REFERENCES

23. Available upon request

Contact this candidate