Manager Sales

LUCILA KUTYN

Charcas **** Piso * l Capital Federal l C1425BMK

Phone: (5411) 4823 – 7558 l Mobile: (15) 5229 – 2857

DNI: 29.801.992 l Mail: ***********@*****.*** l Birth Date: 06/10/1982

PROFILE

Professional with 11 years of expertise in Marketing, Communications, Digital Marketing, Strategic Analysis and Event Planning, in

companies leaders in their industries. Customer Oriented and with strong commitment to results, budget management and

negotiation with suppliers.

Skills: dynamic; organized and resourceful; quick learner; goal-oriented; innovative and adapts easily to new situations; exceptional

competency in handling tasks; committed to delivering outstanding results.

Languages: English: Bilingual; French: Advance; Portuguese: Advance.

PROFESSIONAL EXPERIENCE

Regional Marketing & Communications Manager (Americas) l April Group l May 2014 – Abril 2015 l Insurance

- Deployed the Regional Marketing Model over America and LATAM to assure proper Marketing activity planning and

execution at country level.

- Regional Budget Planning: sales campaigns implementations, design of loyalty and incentive programs to our customers,

event and media planning.

- Social Media Management for Mexico increasing direct sales by 80% using Google AdWords and e-leads.

Marketing & Communications Manager (South Cone) l April Group l April 2013 – June 2014 l Insurance

- Deployed the Re-Branding Program from Coris to April in Argentina, Chile and Uruguay according to home office

specifications and Brand Book.

- Budget Management: design and implementation of sales campaigns, design of loyalty and incentive programs, event and

media planning, increasing sales by 40%.

- Inventory and Stock Administration of brochures and merchandising, achieving 30% lower costs.

- Social Media Management: developed and administered online marketing strategies, developing communications plans.

La Meridional Compañía Argentina de Seguros S.A. l AIG Group l March 2011 – April 2013 l Insurance

- Marketing Deputy Manager (Personal Lines): responsible for product launch and event planning for all LOB; creation

and design of the annual incentive broker sales campaigns for Auto and Homeowners product for Argentina and Uruguay;

manage the relationship between the advertising agency and other providers.

- Community Manager: deploy the massive global implementation of a social collaboration platform at AIG [t o 30,000+

employees] across Argentina and Uruguay, achieving the 100% of activations for both countries and encouraging them to

use as a communication tool.

- I was proposed to participate in the Business Intelligence and Customer Care Comitee created by the company to

change the organizational model and their relationship with their customers.

Marketing Deputy Manager l Professional Skills l January 2010 – February 2011 l Tranning & Education

- Company’s Launch developing the Business Model and Marketing and Communications Plan.

- Budget Management: deployed sales campaigns for 12 monthly trainings, marketing materials, event and media planning and

negotiation with suppliers.

- Administration of the 50.000 Data Base: creation of direct marketing campaigns for clients, prospects and new customers,

measuring the response rate, creating cross sell and retention programs.

- Deployed the web site and Social Media Management using Google Analytics.

Marketing Deputy Manager l C&D Argentina Magazine l March 2009 – October 2009 l Tranning & Education

- Budget Management: deployed sales campaigns, marketing materials, event and media planning and negotiation with

suppliers.

- Administration of the 30.000 Data Base: creation of direct marketing campaigns for clients, prospects and new customers,

measuring the response rate, creating cross sell and retention programs. Manage the relationship with Clienting Group,

working as a team, creating campaigns and marketing strategies for the 5 Summits.

- Manage the Inhouse Telemarketing Team, achieving 90% of retention in the subscription of their HR Magazine.

- Manage the 15 strategic sponsor’s agreement with companies such as Philips, Bumeran, Zonajobs.

EDUCATION

- Licenciatura en Comercialización l 2001 – 2005 l Universidad Argentina de la Empresa (UADE)

- Diplomatura en Social Media & Comunicaciones Digitales l 2014 – 2014 l Universidad Siglo XXI

- Bachiller Nacional Bilingüe Modalizado en Ciencias y Letras l 1996 – 2000 l St. Catherine's Moorlands School

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