Sales Manager

William Bergner 201-***-**** **********@*****.*** Wood Ridge, NJ 07075 linkedin.com/in/billbergner

DISTRICT MANAGER, OPERATIONS, TRAINING & REGIONAL SALES

~ Leading Multi-Unit Operations, Sales & Training for Big Box and Specialty Brands ~

Creative and forward-thinking business leader who solves complex challenges with clearly defined strategies that drive revenue across the

mass retail and specialty space. Influencer, driver and catalyst for operational change cross multi-million dollar operations. Known for

building effective leadership teams and strengthening performance of growth organizations. Deliver forward-thinking, business-focused

solutions that produce strong sustainable results while driving top- and bottom-line benefit. Strong track record of accelerating sales and

driving pace-setting growth under the most challenging market conditions.

EXPERTISE:

Business Development Strategic Market Analysis Team Building Organizational Architecture Trainer & Mentor Profit Margin

Optimization Project Management Change Management Social Media Marketing Human Resources Financial Planning

PROFESSIONAL EXPERIENCE

LIFETOUCH PORTRAIT STUDIOS/OLAN MILLS 2011-2015

DISTRICT MANAGER

Multi-unit field manager overseeing the management and operations of 19 studios, 141 employees and $13.5M in revenues.

Grew revenues $4M during tenure; generated $7M in Q1 of 2014.

Retained 93% of employees by leading monthly training, success planning and providing annual reviews and salary increases.

Increased customer base 24% through local marketing YoY; grew average sales to $19, exceeding company goal $6+ per guest.

Consistently ranked in the Top 5 of 41 for achievements in profit growth; consecutively led store, district, and regional teams to top

performing levels meeting or exceeding operating budget goals and sales targets.

Revenues Include: 2014: $13.5M 2013: $11.4M 2012: $8.7M

Recognitions included: Top Sales Volume Performer, FY14 & FY13; Labor Margin Growth YoY, FY14; Field Partner of the Year,

FY12; YoY Growth, 2013.

Developed operating plan and a commission-based associate labor model based on goals to beat prior year numbers.

SUBWAY RESTAURANT CORPORATION 2009-2011

DIRECTOR OF OPERATIONS

Directed daily operations of 196 Subway restaurants and led team of 12 field consultants. Led trainings to develop franchisee and employee

skills. Provided tools, systems and career paths to develop staff.

Collaborated with the Director of Training to create sales training programs and materials that improved sales, customer service and

increased guest visits in all district stores.

Partnered with franchisee owners to increase sales, decrease costs, and increase restaurants profitability.

Led 10 new store openings annually with average store sales of $561K; assisted with franchisee and new site selections.

Improved Franchisee and Development Agent sales and profitability by $3.08 per average customer ticket.

SLEEPY’S 2006-2009

DISTRICT MANAGER & SALES FIELD/MANAGEMENT TRAINER

Oversaw operations for 5 locations and 20 sales associates. Held 8-month trainer role to develop new hires and management. Served as sales

mentor to assist associated with sales closings. Combined Contributions:

Increased sales YoY: 2009: $3.3M 2008: $2.6M 2007: $2.1M 2006: $1.8M

Developed training facility as part of the corporate University program; taught 5-week training courses.

Facilitated workshops on selling, management and people skills for 600 locations and 240 associates across 3 states. All of the

training provided was the same across throughout the company. Conducted weekly training seminars for small groups, led district

management trainings

Created and implemented a selling process that was designed specifically for Sleepy’s products that resulted in consistency across

company and increased the average sale by $74.

TNT USA 2002-2006

SALES TRAINER & SALES EXECUTIVE

Promoted to trainer after one year based on sales excellence within this highly competitive industry. Combined Contributions:

Developed sales training program and manual rolled out company wide.

Traveled nationally to train new sales executives.

Achieved 127% of goal FY04; 123% was gained in 6 months

Managed 45% of all revenue and growth.

Ranked # 2of 60 nationally for new and existing business growth.

Additional Sales Experience with Acrison, Inc. and City Motors

EDUCATION: Associate of Business Administration, Fairleigh Dickinson, Teaneck, NJ

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