Sales Marketing

STEPHEN MASSIEN

*** **** **** **** ( Cuyahoga Falls, Ohio 44223

330-***-**** ( ********@*****.***

EXECUTIVE-LEVEL MANAGEMENT: Vice President, Marketing

Dynamic, accomplished professional with over 20 years of executive

leadership experience in marketing, sales and communications. Accomplished

in identifying business opportunities and developing proactive promotional

efforts that generate leads via traditional and digital media. Demonstrated

success using CRM platforms and customer metrics to create effective

revenue-building strategies. Decisive leader who attracts and recruits

stellar marketing teams, guiding staff in creating memorable, impactful

campaigns and stringently measuring performance.

Marketing Strategy Development & Execution ( B2B & B2C Audiences ( Customer

Engagement

Pricing & Product Planning ( Business Development ( Competitive Analysis (

Strategic Partnerships

Executive Collaboration ( Performance Monitoring ( Media & Industry

Relations ( Vendor & Account Management

PROFESSIONAL EXPERIENCE

ALEXIAN PARTNERS ( Cleveland, Ohio ( 2012 - Current

Full-service marketing communications agency helping clients throughout the

United States to build their brand, achieve a strategic market position and

accelerate growth.

Principal

Alexian offers a complete suite of business-to-business and business-to-

consumer marketing services including: consultation, research, sales

acquisition strategies, fully integrated marketing campaigns, sales support

and training, content development and public relations.

LIGHTHOUSE REAL ESTATE SOLUTIONS CORP. ( Orange, California ( 2013-2014

National appraisal and REO asset management company.

Vice President of Marketing

Directed marketing and product planning, including managing 2 director-

level executives. Cultivated customer relations and key partnerships.

Controlled budget for advertising, PR, events, customer relations and

product development. Monitored LRES sales performance. Boosted sales

through proactive marketing campaigns. Collaborated interdepartmentally to

promote products / services for valuation and REO asset management /

disposition services.

. Gained $3.5M in pricing increases with existing customers by

establishing pricing guide and matrix with competitors' products,

pricing and positioning.

. Achieved $2.8M in sales by obtaining 9 new customers after launching

omnichannel marketing campaigns and regularly contributing to LinkedIn,

Twitter and blogs; measured performance using Google analytics and CRM

platform.

. Increased new sales by $850K through proactively soliciting and

negotiating 2 co-branding agreements with other suppliers enabling

product line expansion.

. Added $2M in sales by launching 2 new products, implementing previously

non-existent formal product planning protocols.

STEWART LENDER SERVICES ( Houston, Texas ( 2009-2012

Centralized title and settlement, loss mitigation and REO asset management

and disposition services provider.

Director of National Sales Support

Drove sales in cross-functional advertising, PR, event coordination and

industry research role. Liaised with Product Development to create

successful positioning strategies for new products. Utilized subject matter

expertise to write sales support materials on products, services,

collateral and effective presentation delivery, utilizing these to train

and build outstanding team. Cultivated and maintained key industry and

press relations. Key clients included Bank of America, JP Morgan Chase,

Citibank, Capital One and MetLife.

STEPHEN MASSIEN( Page 2 330-***-**** ( ********@*****.***

. Boosted year-over-year sales by 25% to $150M through multi-faceted sales

and promotional efforts, including responding to RFIs / RFPs, forging

business relationships, drafting proposals and launching new website.

. Attracted positive industry / national media attention by executing

extremely successful brand awareness campaign employing traditional media

and online / social media PR strategies.

. Expanded company footprint by building company awareness through numerous

webinars, conference calls and travel to customer locations and events.

SERVICELINK (BLACK KNIGHT FINANCIAL) ( Pittsburgh, Pennsylvania ( 2008-2009

Origination and default services provider for mortgage lending industry.

Director of Marketing and Communications

Oversaw public relations, advertising and internal communications, leading

2 managerial-level direct reports.

Controlled $2.3M promotional budget. Orchestrated large-scale events and

secured panel speakers / subject matter experts. Collaborated with sales

team in soliciting and responding to RFPs, RFIs and sales proposals. Acted

as brand ambassador, interacting with press and on social media outlets

(LinkedIn, Twitter, blogs). Key clients included Citibank, Bank of

America, JP Morgan Chase, USAA and Navy Federal Credit Union.

. Generated $3.7M+ in new sales by gaining competitive advantage through

prompt and decisive response to RFPs / RFIs.

. Enabled direct customer sales resulting in revenue increase by designing

and maintaining 3 new websites, 2 of which granted proprietary customer

login access for online ordering and status updates.

. Enhanced company image by creating industrywide and national media

coverage, designing innovative public relations program with strategic,

overlapping articles, feature stories and news releases.

OCTOBER RESEARCH CORPORATION ( Cleveland, Ohio ( 2002-2008

National online news and research services provider for real estate,

mortgage and settlement services industries.

Vice President, Sales and Marketing

Headed marketing, sales, and industry research, managing 7-member team of

internal / external staff and sales representatives. Key contributor on

executive management team, analyzing sales data and market climate to

determine optimal financial and business decisions. Oversaw webinar and

broadcast programming development, including production and distribution.

Managed sales promotions, online advertising, and mail / direct mail

campaigns. Key clients included Fidelity National Financial (Black Knight

Financial), Old Republic Title Insurance, CoreLogic, Stewart Title, SoftPro

and First American.

. Increased sales by 35% through comprehensive market research, targeting

new channels and revitalizing established marketing processes to improve

overall sales performance.

. Launched annual industry trade show, National Settlement Services

Summit, which sold out its first three years generating over $750,000 in

total sales by its third year.

. Conceptualized, developed, and launched new, full-service marketing

communications agency (NorthPointe Communications), building 6-member

team and generating $600K in revenue by 2nd year.

. Award: recognized with Employee of the Year Award.

NTELOS INC. ( Waynesboro, Virginia ( 1999-2002

Telecommunications services provider for Virginia, West Virginia,

Tennessee, North Carolina, Kentucky, Pennsylvania and Ohio.

Director, Marketing Communications

Guided strategic planning and tactical execution for marketing efforts.

Supported full array of telecommunications products including wireless,

wireline, cable television and high-speed internet.

. Created 35% average annual sales increase from 1999 to 2001.

. Grew retail presence to 74 company stores and more than 550 indirect

points of distribution.

. Managed annual budget of $13 million.

. STEPHEN MASSIEN( Page 3 330-***-**** ( ********@*****.***

DUNHAM-BUSH, INC. ( Harrisonburg, Virginia ( 1992-1999

Manufacturer of commercial and industrial air conditioning, heating and

refrigeration equipment.

Marketing Manager

Supervised positioning, promotion, and sales of products and services in

North America. Aided international marketing efforts.

. Helped grow sales 20% to almost $75 million through successful product

launches in Europe, South America and Asia Pacific markets.

. Developed key differentiation strategy for rotary screw compressor

technology.

Product Manager

Enabled sales team to achieve success by providing key strategies as

product subject matter expert. Analyzed competitor and market activity to

create effective business plans.

. Oversaw product development, pricing and account management for radiant

heating products.

EDUCATION

Bachelor of Science in Journalism, Minor in Government

Ohio University ( Athens, Ohio

TECHNICAL SKILLS

Microsoft Office Suite (Word / Excel / PowerPoint / Outlook)

Visio ( Adobe InDesign ( SalesForce.com ( Maximizer

PROFESSIONAL MEMBERSHIPS

American Marketing Association ( Mortgage Bankers Association

National Reverse Mortgage Lenders Association

Contact this candidate