Sales Marketing
Resume:
DIEGO VARELA DE CAMPO
*** ** ******* ****** ******** Toronto, ON M2P2H1
**********@*****.***
OBJECTIVE:
Apply my knowledge and skills to assist the company in achieving its goals. Enhance the value of the organization and
its brand perception by providing excellent service and by exceeding customer expectations.
SKILLS SUMMARY:
• Seven years of international experience in marketing and sales.
• Strong organizational skills and attention to detail.
• Capable of meeting deadlines under pressure.
• Proficient computer skills in MS Office.
• Bilingual: Fluent in English and Spanish.
• Able to learn and adapt quickly.
• Strong sense of responsibility and punctuality.
WORK EXPERIENCE:
SEARS CANADA Sep 2014 – Present
Toronto
Promotional Sales Analyst
• Responsible for the optimization and effectiveness of Sears’ retail promotional activities.
• Management and organization of promotional offers, while adhering to strict timelines concerning advertised
and non advertised production schedules.
• Facilitate the weekly/monthly development of promotional programs to make recommendations for optimizing
offers in order to develop strong marketing tactics to best drive traffic and sales.
• Participation in promotional program presentations and approval meetings with Merchants and Senior
Executives.
• Manage promotional offers and input all Merchandising data to capture all promotional changes into
Promotional Planning Tool and Checkerboard to ensure compliance for all promotional offers.
• Input & validate all offer details in “Hand off Grid” for flyer marketing hand off.
• Review of PDF flyer proofs by week to ensure flawless flyer execution.
• Report and analyze weekly flyer promotional sales performance by category and product against forecast and
historical view of risk.
Apr 2012 –Aug 2104
Marketing Coordinator
• Set of promotions through different applications.
• Reviewed Checkerboard and DemandTec to ensure compliance of all promotional offers.
• Communicated actively with Merchants, Analysts and Marketing teams to capture all promotional changes and
updates.
• Created weekly plan to sell and copy notes for sign production for POS.
• Tracked multiple workflow calendars.
• Participated in online product onboarding for Sears.ca.
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DIEGO VARELA DE CAMPO
618 28 William Carson Crescent Toronto, ON M2P2H1
**********@*****.***
• Made recommendations to improve work processes, workflow and business efficiencies.
ASIA GLOBAL RECRUITMENT Oct 2011 – Apr 2012
Toronto
Marketing Strategist (Part Time)
• Research and creation of presentations and reports for different industries and clients.
• Creation of social media marketing campaigns and web content editing.
ÜBERFLIP (Digital publishing solutions)
Toronto Sep 2010 – Oct 2011
E-Content Account Manager
• Developed and managed relationships with potential customers within different industries.
• Created and presented digital customized publication demos via web technologies.
• Searched and participated actively with leads through Web and Social Media.
STRANDS LABS (Business Solutions recommendation software for e commerce)
Madrid Feb 2009 – Feb 2010
Business Solutions Executive (Contract)
• Searched and analyzed potential leads in different sites and social networks.
• Sought out and qualified new business opportunities through different Web tools.
• Organized and maintained leads with Salesforce CRM.
GRUPO VASCONIA, S.A.B. (Manufacturer and distributor of kitchenware branded products)
Mexico City Apr 2007 – Sep 2008
Sales Executive
• Managed key accounts for departmental, wholesale and retail stores.
• Delivered and followed up client’s purchase orders.
• Selected, presented and negotiated products.
• Participated actively with the marketing team for collateral and marketing materials.
• Analyzed the market and sales for the development of specific needs for clients and business opportunities
with various databases and software (EDI, SAP, Retail link, Business Intelligence).
• Participated in events and trade shows.
PEARSON RESEARCH (Market Research Agency)Mar 2006 – Apr 2007
Mexico City
International Executive
• Participated as project leader for market research quantitative projects.
• Coordinated projects with suppliers and international customers.
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DIEGO VARELA DE CAMPO
618 28 William Carson Crescent Toronto, ON M2P2H1
**********@*****.***
• Created, translated, and revised questionnaires.
• Developed proposals and briefing, and participated in field supervision.
• Created reports for data analysis.
• Coordinated and supervised a market research project in Brazil.
EDUCATION:
Postgraduate degree
Master of International Business 2008 – 2009
EAE Business School, Madrid
Bachelor’s degree in Marketing 2000 – 2005
ITESM–CEM, Mexico City
ADDITIONAL EDUCATION:
• French Courses (Alliance Française, Toronto) 2010
• Middle School year, Oak Language Centre Dublin, Ireland 1993
ADDITIONAL EXPERIENCE:
Software Languages
• •
PC / Mac English: Fluent
• •
MS Office Spanish: Mother Tongue
• •
CRM French: Intermediate
• Business Intelligence
• Adobe Creative Suite
• Wordpress
• Google Analytics
• EDI
INTERESTS / ACTIVITIES:
• Social activities. CN Tower Climb, Sears Great Canadian Run.
• Sport activities. Soccer tournaments.
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