Sales Marketing
Resume:
PHILLIP D. MROZINSKI
AA, BA, CCFC, CEAP, CSA, CSCA,
LUTC, MAPD, MBA, RTRP, Ph.D. (abd)
**** ** **** ******, ***. 2507
Boca Raton, FL 33428
******@*****.***
My career as a Sales and General Management Executive has provided me with
an extensive operational background. I am now interested in utilizing my
experience in a new and challenging situation . . . one where my sales
leadership and strong management skills can be passed on to others.
Career Summary
Since 2003 my current employment is serving as Executive Director of
Strategic Business Institute a 501c3 nonprofit Business College located in
Boca Raton, FL. I am responsible for all daily administrative and
financial functions for the college. During this period we have been
serving business professionals, senior citizens, children, the poor and
veterans with free education and various free products and services which
are donated to our organization. Our business plan guides us through
approximately three hundred (300) free classes/seminars per year in a broad
variety of subject areas. Additionally, we have helped our community by
finding indigent recipients for donated items like: electric hospital
beds, electric wheelchairs, medical supplies, school supplies, food,
clothing, computers, automobile tires, software and many health and beauty
aids. We have built a local newspaper, local streaming TV station, a
Military Talk radio station broadcasting to the U.S. Navy Sixth Fleet, a
Jewish Art Gallery, a Home Healthcare Nurse Registry and assisted a church
obtain a Pack and Ship store to generate revenue for their church.
I have served as a Financial Planner with Mrozinski Financial Inc (10
years) and assist individuals and businesses with all types of insurance,
investments and financial and estate planning. I work with Presidents,
Vice Presidents, General Managers and business owners to improve the
quality of their business Insurance, Investments, Employee Benefits and
Estate Planning.
I previously served with MetLife (10 years) as a Financial Planner,
Registered Representative and a Registered Investment Advisor assisting
individuals and businesses meet their financial goals.
I have served as adjunct faculty at: Nova Southeastern University (8
years), Milwaukee Area Technical College, (3 years) Manatee Community
College, (9 years) The International Academy of Merchandise and Design, (2
years) Palm Beach Community College, (2 year) Embry Riddle University (2
years), and Orange Coast Community College (1 year). In these positions I
have taught classes in: Advertising, Economics, Financial Planning,
Insurance, Marketing, Management, Public Relations, and Real Estate.
I served as an Institutional Investment Officer for Financial Corporation
of America, (a listed New York Stock Exchange Company) (2 years) where I
was responsible for raising money to fund corporate projects. During my 2
years I raised over $228 million and also assisted with Municipal
Government investments and attended the National Association of State
Treasurers meetings. I also entered bids for the Florida State Pension
Fund as well as most of the other governmental agencies in the state.
I also served as Vice President of Marketing, for AmeriFirst Federal
Savings and Loan (4 years) and was responsible for site selection, opening
17 branch locations, marketing, public relations, advertising, sales
promotion, traffic building and new account generation. Deposits and new
accounts grew by 320%.
Previously I served as a Director for National Liberty Marketing, Inc. (an
Art Linkletter Co.) (2 years) a $200 million direct marketing insurance
business. In this management position I was also totally responsible for
the growth and development of the National Small Business Association,
located in Washington, D.C. We quadrupled their membership from 8,000 to
32,000 members and increased our profitability by over 300%. First we
built the membership then we solicited the members for insurance products.
Through our direct mail solicitations we developed a significant marketing
breakthrough in the industry.
I also served as Vice President and Assistant to the President of Walt
Peabody Advertising Service,
Inc . . . a $10 million business. (4 years) In this general management
assignment, I was responsible for all its operations. To meet our
objectives, I had completely reorganized the company. My numerous
operational improvements enabled us to expand our sales vigorously, and our
profits at an even faster rate.
Sales jumped from $5,000,000 to $ 10,000,000 in two years
Profits soared from $150,000 to $750,000
Our field sales force increased by 40%
In earlier associations, I sold both tangible and intangible products.
Throughout my career I have held leadership positions in civic and
professional associations at local, state and national levels. These
involved me in marketing and sales, television, charitable organizations,
government and environmental protection.
Metropolitan Life Insurance Company
Financial Planner
In this position, (10 years) I am responsible for generating new business
through sales, consulting, seminars and financial planning. The process
consists of using direct mail marketing, telemarketing, seminar selling,
relationship building and customer service. I was responsible for all
financial planning activities in our thirty person office. I also served
as a Registered Representative and Registered Financial Advisor.
University and Community Colleges
Teaching
As an adjunct faculty member at Nova Southeastern University (8 years) I
taught undergraduate and graduate level classes in the business department.
Classes included, Administration Theory and Practices, Business Policy,
Entrepreneurship, Introduction to Business, Marketing, Marketing
Management, Marketing Research, New Product Development, Operations
Management, Organizational Behavior and Development, Public Relations. At
Manatee Community College (9 years) I taught: Advertising, Business Law,
Dynamics of Salesmanship, Economics, Introduction to Business, Management
Theory, Marketing Research, Multi-Level Marketing, Principles of Marketing,
Principles of Salesmanship, Real Estate License preparation, Sales
Promotion and Public Relations. At the International Academy of
Merchandise and Design (2 years) I taught: Advertising, International
Business and Marketing, Introduction to Business, Marketing Research,
Management Theory, Organizational Behavior, Principles of Marketing and
Public Relations. At Orange Coast Community College I taught, Principles
of Marketing. At Palm Beach Community College (2 year) I taught:
Principles of Life Insurance, Financial Planning and Long Term Care. At
Embry Riddle University (2 years) I taught: Principles of Marketing,
Introduction to Business and Organizational Behavior. At Florida Atlantic
University, (Small Business Development Center) (1 Semester) I taught:
Direct Mail Marketing. Current assignment includes adjunct faculty with
the International College of the Cayman Islands (with US accreditation)
where I teach undergraduate and graduate classes in a one week compressed
format in Miami, FL. Classes include Business and Society, Human Resource
Management, Strategic Management, Technology and Society and Urban Society.
Substitute teaching or guest lecturer at: Barry University, Costa Mesa
Community College, Embry Riddle University, Florida Atlantic University,
Florida International University, International Academy of Merchandise and
Design, International College of the Cayman Islands, Lynn University,
Manatee Community College, Milwaukee Area Technical College, Milwaukee Area
Vocational School, Milwaukee Institute of Technology, Orange Coast
Community College, Palm Beach Community College, University of Wisconsin
(Milwaukee).
AmeriFirst Federal Savings and Loan
Vice President of Marketing
I was responsible for site selection for the establishing of new branch
locations. I would generate the initial market research, find the
appropriate site and turn over the project to the Legal, Real Estate and
Property Management departments to complete the acquisition, purchase and
build out. During the acquisition and construction phases I would develop
a marketing, sales promotion and traffic building plan for the grand
opening and future operation of the branch. I consistently raised over $1
million in a three to five day grand openings.
National Liberty Marketing, Inc.
Director
National Liberty Marketing, Inc. was a division of National Liberty
Insurance Company, a $200 million business which had over $2 billion of
insurance in force. Using various methods of the direct response industry,
I was responsible for the growth and development of the National Small
Business Association for which we achieved:
A 300% growth in association membership
Recognition from the United States Congress
Major Breakthrough in Direct Mail Marketing Techniques
A 300% increase in profits
I also developed a complete marketing plan and strategy to build a national
sales force to procure memberships and insurance. This dynamic growth was
augmented through our working with such notables as Art Linkletter, Roy
Rogers, Dale Evans, Stan Musial, Tip O'neal and others who endorsed our
products.
Walt Peabody Advertising Service, Inc.
Assistant to the President/CEO
As Assistant to the President I was responsible for all company operations.
(Finance, Marketing, Management, Research and Development and Production)
In addition, I served as Chief Operations Officer of the three company
subsidiaries, and managed $6,000,000 of rental property and real estate.
On moving from sales to general management, I found that the home office
organization was dangerously ineffective. Controls were loose. Company
objectives undefined, recruiting techniques were weak, training was almost
non-existent and individuals' duties were unclear.
I took immediate action to clarify our company goals and to establish a
clear business plan and organizational structure for achieving them. As
the reorganization proceeded, order replaced confusion and our managers now
had specific duties, responsibilities . . . and performance objectives.
Our business soon reflected those improvements. For example, during my
three years,
1. A new corporate image and advertising program had been launched.
2. Sales increased at an average of 28% a year.
3. Profits quintupled, from $150,000 to $750,000.
4. The sales force increased from 176 to 300.
5. Two major products were introduced, which increased sales 40%.
6. We dramatically raised our cash flow by over 30%.
My previous 10 years were spent in the insurance industry with Wisconsin
National Life Insurance Company as an Account Representative. I learned
the basics of the insurance industry and built my knowledge through the
National Association of Life Underwriters. I completed the Life
Underwriters Training Council Degree in 1967 and earned the designation
LUTC. I also spent 2 years with Time Insurance Company as a supervisor of
policyholder services where I managed a 20-person office providing customer
service.
Educational . . . Personal-Other
Currently enrolled in Doctoral Program at Nova University
M.B.A. degree, Nova University, 1983
Education B.A. degree, University of Wisconsin, 1973
A.A. degree, Milwaukee Area Technical College, 1971
Outside Activities Have served as Founder, President, Director and
Chairman of a wide variety of
Organizations, (Local, Regional and National). Among
them:
Business Network International, Rotary, Chamber of
Commerce, Classic Networking Association, Delray
Networking Association, Milwaukee Jaycees, Sales and
Marketing Executives, Insurance Economics Society,
International Association of Financial Planners, National
Association of Life Underwriters, Professional Resource
Network, Strategic Business Alliance, Women in Health
Care.
Coordinator, Educational TV programs, "The Advocates",
Auctioneer Channel
10 auctions, Member Milwaukee County Board of Supervisors
Study Task Force on cable TV, Association of Retarded
Children, Mental Health Association, President, University
of Wisconsin Professional Journalism Society.
Boards City of Boca Raton, FL Downtown Advisory Board, WXEL (PBS-TV)
Community Advisory Board, United Foundation for Children's
Leukemia, Broward Meals on Wheels, Women in Healthcare,
Professional Resource Network, Alzheimer's Association,
Boca Respite Volunteers, Strategic Business Institute,
Coleman Consulting.
Member Board of Directors, National Bowling Council,
Milwaukee Jaycees,
Wisconsin Jaycees Chairmanships: Governmental
Affairs, Environmental
Improvement, Cystic Fibrosis, Environmental Improvement to
name a few.
Member, numerous environmental groups, and charitable
drives, Distributive
Education Clubs of America, American Marketing
Association, American
Management Association, Life Underwriters Association,
Toastmasters
International, Lions, Advertising Federation of America,
Direct Marketing
Association.
Political Candidate Wisconsin State Assembly 1968, Candidate for U.S.
Congressman in
1970 and 1972.
Awards Nominated one of the 5 outstanding young men of Wisconsin
Selected as one of the 10 outstanding young men of America
Listed in Who's Who in Finance and Industry
Nominated for Who's Who in Education
Nominated for Who's Who in International Business
Professional Chairman, Annual Sales Clinic, Milwaukee Sales and
Marketing Executives,
Milwaukee Chamber of Commerce, Milwaukee Jaycees. Lions, Kiwanis,
Rotary,
Professional Resource Network, Alzheimer' Association,
Business Network International, Alumni Association Nova
Southeastern University, Women In Health Care, Ft.
Lauderdale Advertising Federation, National Bowling
Council, Strategic Business Alliance, Delray Networking
Association, Classic Networking Association, Toastmasters
International, Life Underwriters Training Council,
Certified Senior Advisor.
Licenses, Insurance, Registered Investment Advisor, Certified Senior
Advisor, Securities Series 6,7,65
Commissions, Notary, Registered Tax Return Preparer
Credentials Teaching Credentials for State of California
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