RESUME
Evans SILIEN
*******@*****.***
Evans SILIEN
***** ** *** **, ********** Florida – 786-***-****- *******@*****.***
SALES & Marketing EXECUTIVE
**-**** ****** ******* *ales operations for turnaround and high-growth organizations. Extensive
expertise in client needs analysis. Repeated success guiding sizeable, cross-functional teams in the
design, re-design, and launch of leading-edge technology, social-media solutions driving record-
setting sales. Graphics Designer, with 10 years of experience in marketing campaign, social media
and branding and 5 years as business consultant. Professional, an able to forge solid relationships
with strategic partners and build consensus across multiple organizational levels. Fluent in English
and French. Master Business Administration. Proficient in Word, Excel, PowerPoint Access.
Core competencies include:
Business Development & Expansion Building Alliances & Partnerships
Market Planning & Positioning Sales Team Building & Leadership
Multi-channel Product Distribution Key Account Relationship Management
Key Skills .-
Adobe Photoshop Adobe Illustrator Microsoft Publisher Adobe
Proficient, Proficient, (Proficient),
InDesign (Proficient), Corel Draw Proficient, Microsoft Word Proficient
PROFESSIONAL EXPERIENCE
Selected accomplishments:
TAX TIME GROUP 2013 -2015
www.taxtimegroup.com
Fort Lauderdale –Port St Lucie Branch – Sales and Marketing Director
Oversaw all business development activities related to creating demand, expanding franchise
presences in south Florida and managing dealer networks; worked closely with partners in the
development of sales strategies and selective distribution channel;
Trained and mentored two of the top performing managers.
Leads regularly scheduled sales meetings
Recruit, Interview and identify top sales talent for outside sales and sales
management positions nationwide
Provide support to marketing team
Manage growth, maintenance, development and profitability of branch.
Prepare Business plan and budget for branch and responsible for leading staff to reach
the financial objectives set.
Supervise for the development and motivation of staff.
Supervise for guiding the targeting, business development process ensuring the
appropriate business mix to reach business goals.
ELLECRAM PRODUCTION, 2013-2014 (Contractor)
Perfume and Cosmetics
www.fragrancebymarcelle.com
Created marketing campaign team to achieve revenue targets through the development of dealer
through the company Matrix. Concepts: Brochures, websites, multimedia, and social media
support.
In-house materials, brochures, presentations, trade magazine ads, trade show graphics,
point-of-purchase, logos, etc.
Conceptualize, design and build production files for a wide variety of materials including:
packaging,
Maintain knowledge of marketing trends, developments, and best practices
Develop International Market Expansion Strategy
Develop social network strategy: Search engine marketing, advertising, public relations.
Social Media, segmentation strategy, and evaluation
Manage the creation of all marketing collateral and sales support tools
In-house materials, brochures, presentations, trade magazine ads, trade show graphics,
point-of-purchase, logos, etc.
Market segmentation, targeting, and positioning for each product line
Create and implement sales plans that drive measurable sales.
Review monthly reports and sales forecasts to analyze current/potential market and sales
trends, coordinate activities to increase revenue and market share and monitor
performance to ensure actual sales meet or exceed established revenue plan.
MACY’S INC
Department Specialist (Men Shoes)/ West Field Broward, Florida 2010 – 2013
Conduct sales forecasts on a weekly in order to follow and meet goal objective
Support growth, maintenance, development and profitability of the department
Trains and motivates sales associated to meet sales goals
Support of sales opportunities, proposals and performance objectives.
Recruit, coaches Sales Managers with closing the sale techniques and develops marketing
plans to increase sales
Increases sales to meet or exceed sales goals and revenue targets
Leads regularly scheduled sales meetings
Creating team drill to response to fast pace customer interactions
Steps into sales manager role when needed during managerial transitions
Interview and identify top sales talent for outside sales and sales management positions
nationwide
Build strong personal relationships with vendors.
BRANCH MANAGER
CARIBBEAN – 2008 – 2010 ESC DESIGN, HAITI, Port-au-Prince
Build from scratch a sales structure (management, retail associates, and cu stomer service team).
Achieved and surpassed the first year goal (USD5.500.000,00). Provide support to marketing team.
Manage outside sales team. Created school support program, to build customer relationship.
Trained and manage outgoing call sales teams. Manage training for new employees. Enforced
company policy and internal control. Created a quality control team.
Selected accomplishments:
Presented, negotiated, and won Bid Specifications for the “computer for all campaign
with City Bank.
Established a new branch that increased annual revenues.
Trained and mentored two of the top performing managers.
Market segmentation, targeting, and positioning for each product line
Data Analyst, Survey, and market canvassing
Social Media, segmentation strategy, and evaluation
Develop awareness and reputation company and the brand in the local community
Work closely with key business leaders, officials and representatives of local community
groups within the city to ensure constant high-profile exposure for the new technology.
Work with advertising agencies, consulting firms and vendors to maximize advertising
investments and ensure ads represent brand identity.
DIRECTOR Sales and marketing
PIXEL Inc, USA, Haiti, Canada 2002 - 2008
Oversaw all business development activities related to creating demand, expanding distribution
channels, and managing dealer networks; worked closely with partners in the development of sales
strategies and selective distribution channel; and led new product launches for companies. Also
manage the artwork and design department
Conceptualize, design and build production files for a wide variety of materials including:
packaging,
In-house materials, brochures, presentations, trade magazine ads, trade show graphics,
point-of-purchase, logos, etc.
Support Art Director in the development and growth of the brand, and make sure all
packaging
International Market Expansion Strategy (USA, CANADA)
Drive the development and implementation
Proofread all comps, printer's proofs, and printed samples before release to the printer.
Communicate with suppliers, vendors, and Business Managers regarding artwork.
Integrate new ideas for packaging, printing, displays, signage, print media, and updated
equipment.
Worked with Pixel as coordinator be the Haitian government, negotiating with Citi group
to implement IT project aiming to create and High Tech class room for 800 schools.
With the US Department of justice USA to create and install a software manage inmates
and collect data for the penitentiary population in Haiti.
Selected accomplishments:
Created a wholesale distribution channel.
Liaised with wholesale distributors to identify reseller opportunities,.
Grew division's annual sales revenues.
.
Quixtar.com, (Network marketing)
USA, Haiti, Canada 2000-2004
Recruting members
Set up appointment
Create and present marketing plan
Achievement 250 members with a 350.000.00/ monthly gross sales
Organizing seminar and team meeting. Promotional activities
EDUCATION & CREDENTIALS
Master in Business Administration, Major: Marketing –
University Quisqueya, Port-au-Prince Haiti
Languages
English, French, Haitian Creole
Professional Development Coursework, "Multi-Platform Networking", "Professional Selling Skills & Coaching", "Professional Interviewing
Skills & Personality Profiling
Real Estate Licensed
Evans SILIEN