Business Professional

**** ** *** ** (H)954-***-****

Coral Springs, FL (Cell) 954-***-****

33071

Laura D. Oettel - Rodriguez, MBA

Business/Financial professional with proven abilities in managing million dollars budgets,

Profile

million dollars projects, team building, streamlining the business process, identifying value added

elements to a business process/sub-process (i.e., technology), reduce cycle time,

reduce/minimize operating costs, implement company policies standards, improve changes in

operation and systems that optimizes productivity and bottom line.

Current – Home Staging business – Entrepreneur. Showcase the homes for sale.

Skills

Offer home staging consultations; depersonalize each room, provide home repairs,

curb appeal, paint the house and for all the other home upgrades (i.e., kitchen, floors,

bathrooms, etc.) I negotiate with contractors and bid for better pricing, transforming

the interior and exterior of the home into an inviting attractive home. In addition, I

manage my own bookkeeping, developed a sale and marketing process with realtors

and the community, finally, coordinate and execute the flow of the project in time for

open house.

Three years’ experience as Supply chain planning analyst. Analyze weekly

demand forecast based on seasonal trends, promotions, sales forecast and demand

history; plan for safety stock (review / override safety stock calculation); work closely

with Asian supplier in planning lead-time and consolidation of shipments; calculate

capacity for new products, redirect shipments based on warehouse logistics, ensure

correct documentation on FOB shipments and member of the consumer board on

new products.

Three years’ experience as Financial analyst (Consolidate, report / perform

analysis: budget vs. forecast, forecast vs. actual, etc.) Ad-Hoc reporting for corporate

& VP of Finance

Twelve years with IBM: Five years in general accounting, Four years’ experience as

Business analyst for IBM’s distribution/traffic dept . Three years’ experience as

inventory planner for IBM: assisted the department heads with budget, product

forecast & monthly measurements, knowledge & experience in pipeline analysis,

prepare the annual plan for all products; participated in the market driven quality

programs, entered the National Malcolm Baldrige Award competition (setting the

world class standards for IBM’s distribution/traffic department ).

Ten years’ experience in General Accounting (prepare Journal Entries, post to

ledger, trial balance/ financial statements, month-end close, prepare & reconcile

monthly accruals, account reconciliation, collections on major accounts), A/R

Reserve Analysis and translation of Balance Sheet (Mexican pesos to US dollars),

fixed assets, Calculate customer rebates. Preparing taxes (1040- 1040A)

Fluent in English & Spanish, excellent interpersonal skills, team player, thrive on

challenges

Professional Jan 2010 – current Home Staging (work with realtors, investors,

Experience neighbors)

Home staging is the act of preparing a private residence for sale in the real estate

marketplace. The goal of staging is to make a home appealing to the highest number

of potential buyers, thereby selling a property more swiftly and for more money.

I hire contractors for major repairs (i.e., updating a bathroom or a kitchen: placing or fixing new

cabinets and placing new counter tops, fix walls, electrical work, etc.), negotiate each project on

fair market value upgrades, I also do some minor repairs in the home (restore walls, iron gates

and paint furniture, etc.) assist in de-cluttering rooms, remove personal accessories, paint, and

stage the space for a more contemporary look (i.e., place curtains, area rugs, furniture

placement, and work on curve appeal).

Jul 2006– April 2009 Applica Inc. Miramar, FL

SR Supply Chain Analyst

Responsible for collecting and analyzing data to aid in the development of the master production

schedules and purchasing from large Asian supplier. Determine stock supplies and

replenishment. Document capacity constraints, maintain key purchasing data, document

external shipping problems and evaluate the plant planning data (i.e., demand side) while

assisting and maintaining companywide shipment controls and inventory objectives. Provide

essential data management and analytical support to the North America Operations.

• Coordinate the production schedules and purchasing ship plans for off-site

manufacturing plants in Asia

• Communicate 2x weekly with Asian supplier on pending shipments and supply issues

(i.e., delays, quality issues, constraints affecting production), insufficient material in

China causing delays

• Interface with Sales Operations, sales team, AAL, Applica counterparts in China),

factory, engineers (i.e., S&OP & Working session meetings)

• Communicate critical issues effectively to manufacturing & Operations (i.e., delays due

to material shortages, capacity, tooling problems, etc.

• Manage supply product schedules with sales, suppliers and logistics teams

• Communicate requirements with manufacturing plants for prioritization execution and

changes

• Weekly meetings with Development to support new product launches, product

upgrades and communicate the availability

• Maintain planning system integrity: Update data fields in planning system (i.e., safety

stock, review capacity on new products, ensure that we turn off all fields on the

obsolete products)

• Fence lead-time, as to optimize validity and output

o Special projects: Excess & Obsolete reporting, safety stock, ramp up plan, 26

Week Demand Plan.

o Special projects: Integration of SALTON products with Applica Inc. products

1. Special projects: Assist in structuring supply chain for Applica Pet products to Europe

Jan 2004–Jan 2005 DHL Plantation, FL

Consultant, Marketing Integration Finance DHL

Project Management & coordination with Operations, Executives, and Directors to determine

integration forecast for all Marketing Integration, fixed assets and operating expenses (re-branding;

drop boxes, signage, uniforms, fleet, and packaging). Manage the expenses related to this $160M

dollar project (integration of DHL and Airborne).

Jan 2005 to Mar 2006 Vendor Costing (contractor) DHL Plantation, FL

Implemented a (manual) cost/revenue (billing) process for the DHL SPC logistic business

Identified the problem areas: Over billed by 3rd party on the cost side; Revenue leakage on the

revenue side

Collaborated and directed the team to audit the (over billed) 2004 & 2005 customer invoices and

orchestrated in the reconstruction of monthly billing system.

Audit resulted in recovering $400K in revenue

Developed a self-billing process that would consolidate the vendor invoices, omit the preparation

and submission of debit/credit memos, and ensure on time payment

Submitted monthly cost $s to billing, prepare cost accrual, review P&L financials at the end of

month

Trained and supervised (2) personnel

May 2002- Jun 2003 Citigroup (Citibank) Plantation, FL

Contract assignment

Flow chart the current accounting process (i.e. A/P, A/R, Billing, month-end close,

Annual Plan, etc.) for the Latin America Training Center

• Streamline the process: identify value-added and non-value added elements to each

process

• Improved month end close (close in 2 days vs. 4 days)

• Improved month end reporting (identify financial metrics)

• Improved reconciliation process

Assisted each month on the month end close, special projects, reconciliation of bank

statements, preparing accruals, reporting, billing

Dec 2000- Feb 2002 York International Medley, FL

Financial Planning Analyst (Latin America Division)

Prepare comparative analysis of financial statements and Monitor monthly (Financial) metrics

(revenue, STD GM, Warranty, SGA, GM%, EBIT, Inventory, DSO, Receivable, NCE, etc.)

Review/support Marketing/Sales staff & Latin America VP on financial results

Prepare ADHOC analysis for Corporate, VP of Finance, and VP of Marketing

Prepare Annual Plan: coordinate/consolidate the country’s input (financial statements), capital

expenditures (ROI), calculate & allocate expenses, reconcile last year’s dept. budget; prepare

product forecast, report country risks.

Consolidate Latin America’s 2002 annual plan and report 3 year strategic plan

Projects: DSO, SGA Analysis, product Price analysis, NCE (Net capital employee)

Nov 1997 – Dec 1999 Compaq & Digital Equip Corp Deerfield / Miami Lakes

Business Financial Analyst

Perform numerous financial tasks: forecast vs. actual reporting, pricing, margin analysis, capital

price protection, pricing and gross margin analysis in support of business partners

Prepare review unit forecasting with management (tool used to provide manufacturing with

accurate & reliable information with which to purchase required material for the Latin America

operations

Reported monthly backlog/load, demand plans (review with sales, product availability, historical

trends (analysis of industries), review ISO compliance

Accomplishments ($ Savings)

Spearheaded a task force to help clean up Compaq’s sales tag discrepancies ($1.0M)

Coordinated the activities to help clean up the backlog of price protection credits due to customers

in Latin America ($3.0M)

Participated in various team projects: cleanup of the balance sheet ($4.0M)

Spares Parts Depot ($1.0M); freight costs discrepancies ($1.0M); Duties on Finished Goods

($250K ); spare parts duties reduction ($50K)

Negotiated debt collections ($3.0M) of key customers in Latin America.

Prepare review and analyze the account receivables of major accounts. Summarize debt owed to

Compaq.

Negotiate on payment schedule and or payment terms with customers, which have agreed on

price protection credit terms with major Latin America distributors

develop rapport and trust with customers to pay their large debts to Compaq

Feb 1984– Jun 1997 ROLM Telecommunications /IBM California/Florida

Inventory Planner/Staff Accountant

Managed budgets in excess of $10 million

Reduced freight expenses by $1.8 million

Consolidated the operations of two docks with a savings of $300K per year

Reduced monthly inventory levels from $11M to $8M

Monitor the inventory levels (actual vs. forecast, actual vs. plan, etc.).

Presented levels of inventory to VP Manufacturing

Prepare the annual (inventory) plan for all ROLM Products

Attended / assisted in the monthly production meetings

Performed Ad hoc analysis

Knowledge of pipeline analysis, scheduling, deliveries, lead time, flexibility, ISO 9000

compliance

Knowledge of MRP (Materials Required Planning system) (push system), a detailed

production schedule for each part is used to push part to the next production stage

when scheduled

Special Project:

PART OF A TASK FORCE RESPONSIBLE FOR THE KANBAN IMPLEMENTATION: A

tool used to trigger the JIT (Just In Time) system. The process is to signal a cycle of

replenishment for production and materials.

RECYCLING OF SCRAP MATERIALS: Negotiated with the different High Schools and/or

Colleges to buy ROLM’s obsolete parts. Parts sold for 35 cents up to $40.00.

Computer skills Proficient in Microsoft Office 2007 (Word, Excel, PowerPoint, Outlook),

Lotus 123, Lotus WordPro, Freelance Graphics, WordPerfect,

Windows NT, OS/2 Warp, Access 97, IBM & Digital Corporate legacy Systems,

SAP, HYPERION (Pillar & Enterprise 5) (HYPERION Retrieve/Analysis for ADHOC

analysis), P2P (Oracle), FINCON,

SMART, PEOPLESOFT. Oracle

Oracle Supply/Demand system

2000 Nova Southeastern University FT Lauderdale, FL

Education

Master of International Business Administration

1997 University of Phoenix Santa Clara, CA

Bachelor of Science in Business Administration

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