Fernando Pisano

** ******* *****, ******, ******* L4N 0T8 705-***-****

Strategic and performance-focused pioneering executive with 23+ years of innovative, energetic &

creative leadership in Canada, USA, Asia and the Middle East

Motivational leader known for clearly defining mission and goals, aligning people and resources, and

consistently delivering results that exceed expectations

2011 – Present

Consulting & Business Development work in Medical Marijuana & ED Pharmaceuticals

• Working with Cure & CMS (California), Medirettes (PA), Paso NY (trading on NYSE), Healthbuds

& S.I. Farmacy LLC. Group USA (Illinois) & MariMed (MA) & (Rhode Island)

• Assisting S.I. Farmacy Group in Canada on location & CPG product development

• Assisting and Consulting S.I. Farmacy Group with a State & National OTF ODS deal with CMS

• Assisting CMS in locating new International License partners for their Patent Pending OTF ODS

and other Medical Marijuana CPG License products

• Currently researching and working to develop Innovative new CPG products for the Medical

Marijuana Industry in Canada & USA in CBD forms

• Consulting work with Medirettes in Sildenafil & Tadalafil CPG products for International Sales

• ED Development Hongyee Pharma (China/Macau), Blue Ocean (HK), SYL (Korea), Solis (Chile)

• BDC Consultant on contract

2010-2013 (March)

CEO / Simcoe Asia Group Inc.

• Responsible for growth from inception

• CPG products, Energy shots & strips, Supplement beverages, Wines, Cigars

• Secured rights for Canada & Asia for CPG including Tobacco & Spirits products PT Cigars

• Worked with Health Canada & FDA Canada for Regulatory approvals, SFDA China / Macau

• Developed the marketing and Brand awareness for Canada

• Developed an internet based business with licensees

• Secured business with Loblaw IDA, Hasty Market, On The Run, Foodland, Sobeys and more

• Introduced PT Cigars to Korea and Macau

• Introduced a new Canadian Ice Wine to HK and China Distributor for a new Canadian Winery

2000-2009

CEO / China Automotive Corporation & China Textile Corporation

• Responsible for all aspects of the day to day business, financial, budgeting, lending etc

• Grew Sales from Zero to $70m in 5 years

• Grew from Zero to 1300 employees in less than 5 years

• Grew from Zero manufacturing space to over 1 million sf in 7 years in China

• Worked closely with local Chinese officials to secure incentive business benefits

• Managed operations of 1 million square feet of manufacturing in Asia & International Distribution

• Experienced with SAP, ISO & TS Quality systems and the JIT operational culture

• Developed many Textile and Auto parts packaging concepts for B2C and B2B

• Developed new products like reusable shopping bags for grocery / retailers in North America

• Developed many CPG products for sale in USA and Canada

• Customers included: GM Ford Chrysler Fiat BMW Mercedes Toyota Honda Wal-Mart Target

2004-2009 (Intermittent)

Consulting / Speaking assignments

• Assisted various Canadian Prime Ministers and Trade Ministers on trade in China, includes David

Bostwick, Paul Martin, Jean Chretien, Stockwell Day, Stephen Harper

• Member of CCBC CANCHAM AMCHAM

• Worked with Consulate offices in China, HK, & Macau, consulting / round table political speaking

• Participated in trade missions

• Official main sponsor for the President of China, Hu Jintao, first ever visit to Canada

1994-1999

VP Sales / Operations for Kazareen (owned by Bin Laden & the Sawafs from Egypt)

• Reported to the Board of Directors not the CEO under special considerations

• Oversee operations in Egypt, Saudi Arabia, Turkey, Canada, USA

• Restructured unprofitable operations in all countries of all companies

• Turned company losses of $5m into profits of $25m plus over 5 years

• Responsible for Sales growth of over $50m in 5 years

• Introduced top Brands Nike, Adidas, Tommy, Boss, Gucci, CK, Lacoste

• Introduced top USA and Canadian retailers, Eaton’s Sears, Bay, Costco, Cotton Ginny, Harry

Rosen,, Forzani’s, Sam’s Club, Federated, Macy’s Mikasa, Baccarat, Home Depot, Lowes, Wal-

Mart, JCP, Target, Mervyn’s, Foot Locker, Nevada Bob’s, American Eagle, Gap

• Developed new CPG products for B2C & B2B with high profit margins

1991-1994

VP Sales & Operations / Chalk-line Ltd. Licensed products

.

• Worked with NBA, NHL, NFL, CFL, MLB, NCAA, Disney & Manufacturers

• Hired and managed sales & marketing personal

• Worked direct with large retailers and licenses in SMU’s

• Canadian Sports Properties direct contact / Blue Jays/ Maple Leafs / Canadiens / Flames, etc

• Managed the outsourcing of production both Domestic and Offshore

• Developed new products for retail working with Major Accounts

• Increased revenues and profits in hard goods and doubled profits in soft goods

• Introduced Cross Licenses to retail Disney / NCAA

1990-1991

National Accounts Manager / RMP Athletic Ltd.

.

• Managed major accounts sales and development

• Increased Sales over 65% in one year and quickly promoted to VP of a new division

• Worked with designers to develop new retail concepts

• Worked with creative to develop new and exciting packaging concepts for retail

• Worked with management on decision making of National Accounts and Company growth

!983-!990

• Owned & Operated 4th largest Cleaning & Restoration Business in Ontario

• President of IEA International Estimators Academy (Training School for Adjustors)

Education

• NCSU Executive Degree in Textile Engineering

• Emery Collegiate High School Honors Graduate

• Valedictorian

• Athlete of the Year

• Head of the Business Club & Athletic Council

Accomplishments

• Coached the Gold Medal Team for Squash at the Winter Games

• Coached World Masters Champion Becky Rogers

• Coached Top Canadian & Provincial players

• Masters Champion in Squash in 3 different age categories

• Head of the High Performance Committee for training Squash Athletes in Ontario for 2 years

• Developed the first in court lined training squash court

2000 - 2001

Engineered & developed a new fabric in China

• From a Teddy Bear, engineered a new fabric called Angel Fleece

• Changed the world fabric profile for bath robes and loungewear

• The New fabric led to a deal worth $20m with Wal-Mart USA

• Developed unique packaging for retail for Wal-Mart / Sam’s clubs for Robes for this order

1994 - 2004

Combo Sport Charity Games in Barrie

• Founder & Event Organizer

• 10 years Volunteered Charity Work with Children’s Wish Foundation

• Responsible for Fundraising and Sponsorships, Marketing and Advertising

• Built a spirited team of Volunteers to assist in operational duties every year

• Work with local municipal agencies for permits

• Was the creative behind the Events & Entertainment

• Secured Canada’s first and only live Comedy Beach show which featured Russel Peters

• Set the road map for the Event to profit for CWF for 10 years

• Raised over $500K in 10 years, the last year donation was $100K.

• Continued involvement with CWF until 2006 speaking and accepting large corporations cheques

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