Sales Marketing
Resume:
LINDA A. JOHNSON
Knoxville, TN
**********@*****.***
SUMMARY
My goal as a Trainer, Instructor and Consultant is to present software as easy-to-use tools for
each user while utilizing my background in marketing, relationship building and process
improvement.
SKILLS
Database Administration Technical Writing Microsoft CRM & TFS
Presentation Process Improvement Reporting Services
Goal Oriented Detailed Oriented Camtasia
Self-Starter Resourceful Visual Studio
Customer Development Microsoft Office Suite CRM
PROFESSIONAL EXPERIENCE
Arena Staff Trainer 11/07-Present
SHELBY SYSTEMS Memphis, TN
Work remotely from Knoxville, TN, to provide on -site and off-site technical training to Church
Administrators and End Users that use Shelby Systems proprietary ChMS software.
Assist client with data evaluation from current platform and provided recommendations
for platform transition
Through the SCRUM system, worked with the Product Development team to crea te and
manage product offline and online documentation
Lead annual conference sessions for prospective and existing clients
Produced training videos for product website and imbedded browser help files
Achievements:
Implemented a WTA (Welcome to Arena) prog ram designed to prepare new clients for the
transition to Arena
Created and implemented a follow -up survey for new clients to assess overall experience
Developed a training checklist that supports a consist client experience
Business Administrator and Trainer 8/04-11/07
GAP SOLUTIONS Tennessee
As a startup company, I was responsible for obtaining all proper licensing, record keeping,
and leading soft skills and software training.
Managed all legal and tax aspects
Facilitated soft skills training for clients such as FedEx and Yale Commercial Lock
Facilitated technical training for clients such a New Horizons Computer Learning Center
Co-facilitated experiential training through Gap Solutions experiential learning courses
Account Supervisor/Director of Operations 11/01-10/02
CONVERSANT RELATIONSHIP MARKETING, A DIVISION OF THOMPSON AND COMPANY Memphis, TN
Joined this company as an Account Supervisor and within three months added Director of
Operations responsibilities.
Managed relationship, campaigns and accoun t team for the agency’s second largest client
Evaluated and managed current and potential vendor relationships
Selected, trained and developed Operations personnel
Optimized operational solutions for successful program development and tactical
execution
Supervised Operation and Account Service personnel
Achievements:
Created Conversant Relationship Marketing (CRM) Procedure Manual
Assembled CRM Preferred Partner Network
Member of the division CRM leadership team
Served as agency volunteer for The Chamber o f Commerce 2003 Resource Campaign
Created and administrated agency wide Outlook training
Marketing Manager 4/98-8/01
AMERICAN HOME SHIELD, A SERVICEMASTER COMPANY Memphis, TN
Managed all aspects of Direct-to-Consumer marketing initiatives for twenty partn ers that
included a multi -staff team, marketing budget and sales objectives.
Served as both the account and marketing contact for all domestic programs
Recruited, trained and managed Renewal and Consumer Sales marketing team
Managed over 35 direct response marketing campaigns
Established and maintained client and vendor relationships
Forecasted and managed department’s $11+ million marketing, sales and personnel
budgets
Collaborated with internal departments including company Call/Service Center,
Accounting, and Information Technology departments in building necessary infrastructure
for growing Consumer business
Participated in product development in order to meet Consumer growth opportunities
Achievements:
Achieved the first successful third -party marketing programs
Consumer Sales growth levels of 18%+ for three consecutive years
Renewal growth levels of 4-5% for two consecutive years
Member of AHS Advisory and Leadership teams
National Marketing Coordinator 6/93-4/98
J-LINE PUMP COMPANY Memphis, TN
Executed and monitored regional and national Sales/Marketing policies and program
Maintained and distributed regional and national pricing guidelines
Created, distributed and maintained the company’s 132 -page product catalog, literature
and advertisements
Coordinated/attended conventions, expositions, seminars and sales meetings
Supervised clerical/office staff as needed
Achievements:
Developed the company’s first "working" Marketing/Advertising Budget thus reducing
spending by 48.6% while sales increased 18.6% during the first year
Developed and conducted computer training program for sales staff
EDUCATION
Bachelors of Business Administration, University of Memphis
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