Project Manager Marketing

Danielle M. Plachy

** **** ****, *********, **, 06029 860-***-**** ******.********@*****.***

www.linkedin.com/in/danielleplachy

Experience

Consumer Research Analyst Hartford, CT

Lincoln Financial January 2015 – April 2015

• Project lead for all consumer insight initiatives for annuities and long term care

• Responsible for analyzing a broader spectrum of consumer data through secondary research to provide a

quantitative understand of affluent and mass affluent consumers

• Lead in qualitative research for product development and targeting consumers’ needs for various long term

care solutions

• Created communication plan for distribution of presentations, white papers, and consumer insights to

distribution, underwriting, sales, and other corporate functions within the corporation

• Responsible for managing employee panel and distributing internal surveys for overall satisfaction and

improvement opportunities

Market Research Analyst Bloomfield, CT

Cigna March 2014 – January 2015

• Assisted with sample pull, survey development, banner specifications, and final reporting for the key

strategic global initiative, Net Promoter Score (NPS)

• Was responsible for the management and report presentation of all corporate accreditation efforts; working in

conjunction with quality management service advisory board to create work plans to improve scores

• Project lead for thought leadership initiatives specifically for women’s and dental health

• Conducted exploratory research and collaborate with matrix partners for key insights to be utilized in press

releases, videos, and other news articles

• Was responsible for the maintenance and management of 50 active licenses using the Vovici survey tool,

which consisted of upgrading to the new interface, troubleshooting errors with survey deployment, and

renewing proper documentation to maintain licensure

• Programmed, tested, deploy, and reported quantitative online research via the Vovici tool for internal use via

matrix partners i.e., employee engagement surveys

• Was responsible for distributing information and setting up WebEx demonstrations from Insurance

Intelligence Center, Market Research database specific to the insurance industry, and Corporate Executive

Board, Market Research tool to strength skillset, to the team

• Documented process of completing a quantitative project via process map from RFP and execution of correct

legal documentation to invoicing after completion of project for internal audit purposes

• Supported the creation of an internal onboarding site consisting of standardize scales, PowerPoint templates,

and industry specific information

• Coordinated with internal audit to provide recommendations to improve internal sample processes

Account Coordinator Bloomfield, CT

Cigna May 2013 – March 2014

• Coordinated with internal clients, segment partners, and legal partners to develop and prepare an

informational flyer to be distributed across various mediums

• Collaborated with internal stakeholders to create collateral that was cohesive to the business strategy

• Managed and implemented quality control process for filing marketing materials through state regulators

• Supported the effort in reconstructing the Individual segment internal collateral page for both sales managers

and brokers in preparation of PPACA

• Researched Medicare specific information to create online tool kit for utilization of brokers prior to open

enrollment

• Helped with onboarding of new account coordinators to the team by conducting one-on-one meetings for

fielding questions and giving advice regarding processes and procedures for filing collateral material

Market Research Project Manager Farmington, CT

The Pert Group October 2012 - May 2013

• Responsible for the execution of quantitative and qualitative projects in conjunction with a third party vendor

for the financial services, technology, and transportation division

• Identified and resolved issues related to production, data collection, incidence, quotas, or length of interview

while maintaining a continuous level of communications with all stakeholders

• Managed quantitative and qualitative projects, i.e. online discussion boards and focus groups, from

recruitment to fielding

Marketing Intern/Marketing Coordinator Manchester, CT

American Business Telephone & Technologies, LLC January 2011 - October 2012

• Developed marketing and business objectives, target audiences, goals and measures in the form of a

marketing plan

• Generated and executed marketing strategy which introduced a new product and increased client retention

• Managed online marketing campaigns by creating and publishing e-newsletters and case studies to be

distributed to potential clients

• Represented the company in corporate events, chamber of commerce events, and tradeshows

Education

Central Connecticut State University, New Britain, CT Graduated: May 2012

Bachelor of Science: Marketing

Graduated Magna Cum Laude with an overall GPA of 3.76

Dean’s List: Fall 2008, Spring 2009, Fall 2009, Spring 2010, Fall 2010, Fall 2011, Spring 2012

Coursework

Advertising and Promotions, Market Research, Consumer Behavior, Services Marketing,

Special Events Marketing, Managing Information Systems, Strategic Marketing

Skills

Microsoft Word, Excel, PowerPoint, Publisher, Outlook, Vovici Survey Tool, Adobe Professional Suite, and

Windows Operating Systems

Membership

Member of American Marketing Association

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