Jeffery Dawson
Summerville, SC *********@******.*** 843-***-**** www.linkedin.com/in/jefferymd
Top performing sales and operations professional, possessing an extensive background in
Business to Customer (B2C) and Business to Business (B2B) sales within diverse industries.
Proficient in driving strategic growth through implementing innovative sales initiatives and
marketing plans. Strong interpersonal skills, adept at delivering high impact sales presentations
utilizing consultative selling methodologies to overcome objections and negotiate profitable
agreements.
PROFESSIONAL EXPERIENCE
AAMCO Transmissions and Total Car Care, Horsham, PA 2014- Present
Regional Operations Manager
HIGHLIGHTED ACCOMPLISHMENTS
• Managed Operations and Brand for 51 locations within the Southeast
Region.
Highest Total Center Count in
• Performed Service Center Diagnostic Studies centered upon managing
the Company in 2014
sales mix, operations, facilities, people and P&L Management.
Ranked # 3 of 16 Regions in
Sales Volume in 2014 • Conducted training classes for Center Sales Managers to teach selling
skills, center operations management, shop and workflow management,
outside sales and marketing techniques and strategies that maximize the
profitability of each center.
• Reviewed and managed marketing initiatives such as local advertising,
SEO, SEM, and PPC internet advertising, as well as selection of annual
media and internet advertising programs and providers.
Affiliate Marketing, Summerville, SC 2009 – 2014
Internet Marketing Specialist
HIGHLIGHTED ACCOMPLISHMENTS
• Directed a successful SEO and link-building campaign to increase the
company’s credibility and drive website traffic.
Increased annual gross sales
• Targeted both online and offline customers by designing a multi-pronged
from $0 to $750k in 13 months
and comprehensive marketing strategy for prospecting new accounts.
Increased website traffic from 0 • Developed successful search engine marketing campaigns that utilized
to 2100 visits per day in 13 solid linking, technical and keyword research tactics.
months
• Composed, reviewed and edited SEO content such as press releases,
guest blog posts and informational articles of high content and quality.
• .Devised email strategies, including segmentation strategies, welcome
email auto responders and training drip campaigns.
AGR, Inc, Summerville, SC 2001-2008
President
HIGHLIGHTED ACCOMPLISHMENTS
• Developed strategies and operational planning activities, and implemented
Standard Operating Procedures through observations from conducting field
visits to customer locations regularly.
Grew from inception to 3rd
• Developed a comprehensive company training program, which included
largest in SC based on Sales
Volume consultative selling techniques, strong presentation skills, exceptional
closing skills and superior customer service strategies that were designed to
Pioneered Marketing train, educate and maintain a Best in Class sales and service organization.
techniques still in use today
Nationwide • Planned and directed quarterly performance management discussions with
team members, offering praise and recommendations for improvement,
focusing on a start, stop, continue methodology for positive impact.
• Identified prospective customers, utilizing business directories and following
up on leads from existing clients to grow personal book of business, and
build relationships with customers and members of the community to
establish long-term business growth.
Glass Depot / PPG Industries, Charleston, SC 1996-2001
Sales and Operations Manager
HIGHLIGHTED ACCOMPLISHMENTS
• Managed sales and operations execution for a field sales team consisting of
4 Area Managers and 12 Sales Associates. Evaluated dynamics of the team
Consistently achieved 125%+
and integrated market knowledge into comprehensive sales plans.
of sales budget
• Executed territory development strategies and managed relationships with
Led Nation in Profitability for 3
consecutive years 200+ key accounts; providing service support, while training and motivating
sales professionals towards the achievement of sales and net profit goals.
Youngest Multi-State Manager
in Company History in 2 years • Maintained a high level of competitor and product knowledge through
regular field visits. Explained the features and benefits of products and
services, and incorporated cross-sale strategies to influence consumer
purchase decisions.
• Held monthly sales meetings and quarterly sales trainings to ensure
consistent direction and focus of the sales team, and recognize the
strengths, weaknesses, opportunities and threats in our business.
EDUCATION
Stratford High School / Goose Creek, SC / 1986 / General Studies