Director Art

Mark Kelly Creative Director

****.******@***.*** 347-***-****

www.markkellyadguy.com

BACKGROUND:

Mark has built his career working on some of the largest, toughest, test-

oriented clients there are: Pfizer, J&J, Kraft & P&G. He has traveled the

world producing campaigns from South Africa to Thailand to Budapest and

beyond. Mark's work has received critical acclaim in ADWEEK & AD AGE most

recently for the Jenny Craig/Kirstie Alley campaign and Purell "Can't Touch

This" campaign, which went global with executions for the Japanese market.

While Mark has garnered his share of awards over the past 20 years, he is

most proud of the EFFIE's he has earned for advertising effectiveness.

EXPERIENCE:

FREELANCE CREATIVE DIRECTOR - 2012-PRESENT

Worked at Ogilvy, Havas Adrenaline, Havas Tonic & CDM.

EURO LIFE RSCG/STRATEGY FARM - FREELANCE 2011-2012.

Clients: JOHNS HOPKINS HOSPITAL, GUM DENTAL FLOSS, CIMZIA

CREATIVE DIRECTOR, JWT, NY 2003-2011

Clients/BRANDS: JENNY CRAIG (Helped win business, "Have you called Jenny

yet?" campaign success helped pre-Chapter 11 clients sell business to

NESTL for huge profit), J&J / CENTRUM, CALTRATE, PFIZER / PURELL, BAND-AID

BRAND, BENADRYL, SUDAFED, KRAFT FOODS / RITZ .

Helped launch "THE REALITY SHOP", an in-house conflict agency. Designed

agency logo and all branding materials. Hired & managed multiple, cross-

disciplinary creative teams/presentations for all clients. Helped win new

business and secure more business from existing clients. Managed heavy

workflow. Created integrated ad campaigns across multiple consumer touch-

points.

ASSOCIATE CREATIVE DIRECTOR, BATES USA 1997-2003

Clients: WENDY'S, ALLIED DOMEQ / SAUZA (Helped win business), T. ROWE PRICE

INVESTMENTS, THE WHITNEY (Helped win business). Managed multiple creative

teams. Helped raise agency creative profile with highly acclaimed new biz

wins.

SENIOR ART DIRECTOR, DMB&B 1996-1997

Clients: P&G/CREST, CLEARASIL, NORELCO.

ART DIRECTOR / WRITER, OGILVY & MATHER 1990-1995AMERICAN EXPRESS, JAGUAR,

SEAGRAMS, OWENS CORNING, RYDER TRUCK RENTAL.

ART DIRECTOR / LORD, EINSTEIN, O'NEILL & PARTNERS 1989-90 - SAAB. CNBC

EDUCATION:SCHOOL OF VISUAL ARTS, New York, B.F.A. 1989

SKILLS:Big Ideas, 360 Thinking, Branding, Building Client Relationships,

team-building, Good Presentation Skills, Adobe Software; In-Design,

Illustrator, Flash & Dreamweaver.

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