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DAVID L CARPENTER
***** ********* **** **. *********, FL, 33579
phone: 813-***-****
Email: **************@*****.***
Professional Summary
Versatile, results oriented SalesTraining Manager with 15 +years'
experience in Brand Growth, Personnel Training, Territory Management
and Process Improvement. Adept at building relationships and
identifying client's needs to achieve desired results in a competitive
environment - Impact - $3 million dollars in increased revenue and
cost savings
Key Skills/Education
OE Wholesale and Retail Sales
Sale's Training and Program Development
Indirect Sales and Marketing Client Centric
Campaigns/Brand Growth
BBA Finance 3.18 GPA - Texas State University Excel, Word,
PowerPoint, Salesforce CRM
Professional Experience
Autopart International - Tampa, FL- (Auto Parts Sales and Training)
Field Sales Manager - 2013
Managed Three Warehouse Distribution locations servicing 948 auto
repair dealers
Major Account focus with Firestone, Tires Plus, Tire's Choice, Tire
Kingdom and Midas
Core line sales in Chassis, Brakes, AC, Electrical, Shocks, Exhaust
and Engine Management
Developed marketing programs and implemented special promotions for
each core line
Segmented customer base by Growth, Retention, New and Major account
customers
Scheduled training and tracked customer contact and results with CSI
system
Genuine Parts Company - Tampa, FL - (Auto Parts Sales and Training)
District Sales Manager - 2011 - 2013
Managed Inventory, Retail Sales, Labor Claims and Store Personnel
Training for 86 Napa locations
Scheduled outside sales calls and in store training with 58 sales
people and 278 counter personnel
Introduced and tracked marketing programs for 6 manufacturer's for
impact and gross profit percentage
Increased sales by 8.7% YTD through product knowledge training and
territory specific marketing programs
Responsible for Major Account training for Midas, Tire's Choice, McGee
and Tire's Plus
Organized Clinics and Sales Training for groups of 15 to 50 attendee's
American Suzuki Motor Corp. - Tampa, FL - (Marine Engine Sales and
Marketing)
Regional Sales Manager - 2008 - 2011
Developed sales training programs for 108 Outboard Engine dealers in
six state region
Increased Parts and Accessory sales by 407% and increased dealer
participation level from 31% to 96%
Analyzed sales trends and inventory needs to enhance brand awareness
and increase market share
New Dealer prospecting, set up, financial analysis, floor plan
financing, open parts account maintenance
Coordinated Boat Shows, POP material and seasonal promotions for
Dealer and Boat Builder participants
Pg. 2
Nature Coast Motorsports - Crystal River, FL - (Powersports Products -
Arctic Cat, Suzuki, Yamaha, Polaris)
Business Manager - 2007 - 2008
Managed inventory, product display, special promotions, co-op
advertising and OEM sales promotions
Developed customer log, follow up, and ad tracking system to maximize
sales and buying trends
Determined forecast for product orders and delivery schedules as well
as utilization of factory finance programs
Increased warranty penetration and add on products by 23% by
instituting menu based sales process
Managed retail sales team and support staff of 12 including
scheduling and monthly reviews and payroll
Yamaha Motor Company - Tampa, FL (Watercraft and Jet Boat Division)
District Sales Manager - 2003 - 2007
Achieved a 64% market share and increased unit sales by 86% over four
years versus industry growth of only 14% in the number one
market for watercraft
Coordinated special promotions, demo events, co-op advertising, Y.E.S.
extended service contracts, retail finance offers and dealer marketing
for seven of the top 35 trade areas in the US market
Upgraded the existing dealer network through trade area analysis,
dealer prospecting, dealer counseling and sales training for both
product and accessory sales
GreenTree/Conseco Finance - Tempe, AZ (Indirect Finance for
Motorsports, Marine, RV, Lawn and Garden)
District Sales Manager/Area Manager - 1995 - 2003
Prospected and signed 104 new dealerships for new indirect consumer
lending program
Analyzed competitor's programs and adjusted product focus based on
market segmentation
Increased loan volume by 396% in less than two years and promoted to
Area Manager
Instituted time and territory management program for 16 District
Managers
Developed new dealer prospect program that ranked number one in dealer
activation
Instituted new dealer training and watch list program that resulted in
a 36% increase in loan volume
Certified Six Sigma Black Belt projects in loan approval process,
repossession sales process and "Funancing" revolving loan programs
which resulted in over $3 million dollars in increased revenue and
cost savings