Manager Marketing

FELICIA C. BAILOTE

Fort Wayne, IN ***** 508-***-**** *******.*******@*****.***

EDUCATION

Johnson & Wales, Providence, RI June 2008

Bachelors of Marketing Communications/Minor in Sociology

LANGUAGES

Fluent in Portuguese, proficient in Spanish and French.

EXPERIENCE

Matilda Jane Clothing Fort Wayne, IN August 2013 – March 2015

Account Executive

• Managing internal and external projects as well as seasonal marketing schedules.

• Coordinating daily projects and meeting deadlines across all departments company wide.

• Maintaining client and vendor relationships.

• Developing creative briefs, communicating and assigning marketing requests to creative team.

• Planning, overseeing and assisting in photo shoots for seasonal launch of merchandise.

• Coordinator and manager of PR initiatives.

• Involved in philanthropic marketing initiatives with Habitat for Humanity, Warm & Cozy, Boys & Girls Club of

Fort Wayne and The Mighty Acorn Foundation.

Staples Corporation Framingham, MA

Account Executive March 2013 – August 2013

• Partnering with Agency to build relationships with marketing partners to develop insightful creative strategies.

• Managing day-to-day tasks, creating emails and overseeing long-term projects to fulfill Marketing requests.

• Understanding and communicating informational needs of the creative teams and partners in the Agency,

Marketing, Merchandising and Retail.

• Strategizing and supporting marketing partner's to assess ideas objectively and provide a well articulated

perspective on the creative.

• Presenting strategy's in Creative Reviews to evaluate creative assets based on the client's request.

• Encouraging teamwork and respectfully managing all members of the creative team throughout projects.

Program Manager, .com Technology Marketing August 2012 –

March 2013

• Executed and managed online and retail launch for Windows 8, Microsoft Surface and Apple merchandise.

• Planned and managed execution of key product marketing/merchandising initiatives, cross channel promotional

campaigns and weekly events.

• Established strong relationships with vendors, assisting in the management and execution of co-op campaigns.

• Assisted manager in the development, implementation and management of a technology content strategy.

• Partnered with merchandising teams to manage calendar of weekly technology events.

• Developed creative briefs and managed weekly projects through the Agency.

Waters Corporation Milford, MA May 2011 – July 2012

Business Systems Analyst

• Participated in testing and analyzing CRM 7 software.

• Created all campaigns on a worldwide level (tradeshows, seminars and web campaigns).

• Worked closely with in-house Marketing department as well as global headquarters to ensure consistency and

uniformity in marketing campaigns.

• Collaborated with sales representatives and entered leads for designated campaigns.

• Utilized CRM and SAP for campaign creation, data entry, created and updated contacts etc.

TJX Companies Framingham, MA June 2008 – May 2009

Allocation Analyst

• Analyzed sales trends, anticipated consumer buying patterns and fashion trends.

• Evaluated in-store and competitors’ merchandise, developed distribution strategies for hundreds of stores

nationwide-communicating ideas with corporate and management team.

• Acted as a liaison between distribution centers and Buyers.

• Identified, maximized and communicated business opportunities.

References available upon request.

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