Sales Customer Service

TARON J. MORTON, MHA, BA

**** *.*. **** ****** ( Coconut Creek, Florida 33073 ( 561-***-**** (

***********@*****.***

PROFILE

Highly capable, results driven sales, marketing and management

professional with a fourteen year track record of performance.

Experience in leading start-ups and turn around efforts designed to

maximize business opportunities and ensure growth. I have demonstrated

the ability to deliver results within budget and market driven time

lines. I am and effective team player with excellent interpersonal

communication skills and the ability to develop and maintain

relationships with all levels of business professionals. Possess a proven

track record for maximizing internal resources through training and team

building initiatives, and external opportunities through consultative

sales and customer service.

KEY STRENGTHS

> Strategic Sales & Business Planning

> Territory Expansion & Maintenance

> Sales Team Building & Management

> New Product Introduction

> Key Account Relationship Management

EXPERIENCE

YP Holdings July 2013 - Present

Media Sales Representative

> Media advisor to 150 businesses in the South Florida market

with a total annual billing of $1.1million

> Customized proposals for my clients that would optimize their

exposure across Google, Yahoo, Bing, YP.com, Mobile

advertising, Print media, Direct Mail, and variety of

presents advertising options to provide quality leads to

clients

> Maintained a year over year net revenue of 105% through

increasing sales to current clients as well as selling to new

customers

> Currently ranked in the top 15% for sales revenue in the

South East Region of the company and currently ranked 3rd in

the office of 25 media consultants

Sunrise Senior Living -

Stratford Court Independent Living, Stratford Court Assisted Living,

Brighton Gardens Assisted Living & Memory Care, Boca Raton, FL March

2011 - July 2013

Director of Sales

> Conducted small, customized presentations to potential residents

and or their families. Introducing and explaining our premier

Independent Living, Assisted Living, Memory Care, and Skilled

Nursing/ Rehab facilities and customizing a solution to meet their

needs.

> Responsible for generating new leads and move-ins from targeted

referral sources, facilitating the move in process and achieving

occupancy goals.

> Increased resident occupancy 11% year over year and achieved a

total property occupancy of 96% which has been the highest for this

property in 9 years.

> Through external business development I have developed

relationships with key referral sources increasing qualified

referral volume resulting in 15+ tours a week

> Through working with the Executive Director and other departments

in the community, I have been able to fine tune our sales process

and present the community as the premier senior living community

for service, appearance to create a WOW factor for when prospective

residents and families tour our property.

South Florida Process Serving, Coconut Creek, FL March

2009 - March 2011

President/Founder

> Developed business relationships with local attorneys, private

investigators and other process serving companies nationwide.

> Developed a network of couriers and process servers throughout

South Florida in order to provide fast, reliable, and accurate

service of legal documents

Florida Open Imaging, Boynton Beach, FL February 2008 - February

2009

Marketing Director

* Create and implement an aggressive marketing plan for a new imaging

center in a highly competitive market.

* Maintained accounts through developing strong relationships,

addressing concerns, and developing creative resolutions.

* Grew imaging volume to over 50 cases per day, averaging $30,000 in

revenue per day, in the first six months and achieved budget

targets in four out of five modalities.

Preferred Imaging, Dallas, TX February 2007 - January 2008

Director of Marketing

* Recruited to manage a team of seven marketing representatives that

achieved the company goal of growing business volume to over 5,000

scans per month.

* Developed marketing plans for 3 brand new imaging centers as well

as 5 existing centers.

* Strengthened sales force through the establishment of team goals

and incentive programs that set higher expectations and instilled

individual and team member accountability.

> Implemented a contact management program company wide designed to

increase the efficiency and productivity of the marketing

department, ACT! 8.0.

> Developed profitable relationships with large local and regional

healthcare organizations.

University MRI & Diagnostic Imaging Centers, Palm Beach County

August 2003 - February 2007

PET/CT & Nuclear Medicine Marketing Specialist

* Recruited to launch a multi-modality imaging center including

PET/CT technology in a new market as well as increased market share

in current markets.

* Provided leadership for the Marketing team focused on developing

strategic alliances with physician groups, local hospitals, and

cancer centers.

* Organized several physician oriented educational symposiums with

nationally recognized speakers.

* Launched an educational campaign primarily targeted at Oncologist,

Pulmonologist, and Primary Care Physicians

EDUCATION

Assisted Living Facilities CORE Training Program

Department of Elder Affairs December 2012

Master of Health Administration

Florida Atlantic University, Boca Raton, FL May 2006

Bachelor of Arts in Organizational Communications

University of Central Florida, Orlando, FL December 1999

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