Director of Marketing Hi-Tech
Resume:
Adam K. Soskin
* ******** *******, **** **********, New York 11050
**********@*****.***
Vice President of Marketing
Qualifications Profile
Results-oriented, highly motivated, and dynamic business marketing executive with proven track record of success in developing and
implementing innovative strategies to drive growth, generate revenues, and increase bottom-line of the company
Strategic and respected leader; capable of directing and motivating cross-functional teams to obtain organizational goals and
objectives. Successful in achieving various multimillion-dollar revenue growth utilizing outstanding work ethic. Expert at utilizing
strong business and advertisement abilities to achieve positive and high-quality results. Expert in commercial awareness, customer
service, decision-making, and productivity improvement. Skilled at leveraging first-rate management skills and in-depth expertise in
handling and overseeing marketing functions, profitability, and market penetration.
Areas of Expertise
Brand Management and Market Analysis
Brand Imaging and Positioning
Strategic and Market Planning
Product Management
New Product Launching
Business Development
Marketing Campaign and Advertisement
Product Launch and Development
Professional Experience
Broadview Networks, New York, NY
Managing Director of Marketing - 2014–Present
Expertly leverage industry knowledge in positioning the company as the leading choice of VolP Cloud solutions along with increasing
the revenue by establishing partnerships through compelling marketing initiatives
Show expertise in mentoring and overseeing a top-performing 15-member Marketing Team while overseeing the performance of all public
relations and marketing
Career Accomplishment:
Conducted presentation of campaigns to C-level executives and industry-wide groups which brought major increase to brand awareness,
including profitably through social media and video networking, generating interest and leads with a 45% close rate
Comodo, Jersey City, NJ
Director of Enterprise and Channel Marketing Director of Partner Development - 2008–2014
Successfully increased revenue by $2M within the span of three months by proficiently designing and establishing targeted enterprise
and channel programs to place the company as the #2 global leader in digital certificate market
Directed the enforcement of customer advisory board to gain input on all products in achieving optimal satisfaction rates
Career Accomplishments:
Led the expansion of reseller base by 75% and the distributor base by 85%; along with the addition of $15M revenue through the
establishment of new business within the existing channels; as well as the production of 65% response rate and 45% lead-to-conversion
rates by developing new and innovative attention-grabbing email campaigns
Achieved 40% improvement on brand equity and customers by using top social networking and video marketing along with generating
effective marketing plans through brought major increase in market share and revenue
SAP, New York, NY
Marketing Consultant - 2006–2008
Led efforts in developing reseller and distributor channels by 35%, while leading the company in obtaining high ratings in VAR
Business Magazine while motivating and overseeing compelling marketing initiatives to accomplish a competitive edge
Career Accomplishments:
Played an integral role in maximizing bottom-line performance by closing more than $25M in new business, along with yielding revenue
by more than 40% by conducting various efforts, including:
Development a profit-focused go-to market plans
Implementation of search engine optimization (SEO) strategies
Closure of Fortune 500 accounts
Conceptualization and management of a top new channel partner program from the ground-up
Accomplished significant reduction in client budges by 30% while ensuring effective improvement of the impact and efficiency of all
marketing campaigns
Minimized regional and global marketing plans through the presentation of several techniques and best practices based on competitive
research and positioning of the company; spearheaded the execution of integrated campaigns and marketing programs in collaboration
with the internal stakeholders
FatWire Software, Mineola, NY
Director of Global Marketing - 2005–2006
Directed the establishment of custom web implementation projects for BoA, BASF, and Mitsubishi clients
Extensively utilized Salesforce.com and Radian6 in creating analytics to measure marketing activities
Designed and created a campaign-based approach with the Sales Team, responsible for leading the internal stakeholder sales enablement
governance
Career Accomplishments:
Exemplified proficiency in securing 100 new partnerships within the span of 12 months by dealing with the company's profitable
alliances with high-profile BM, Microsoft, and Sun Microsystems
Substantially yielded profits from $100M to $150M by branding the FatWire Flagship Content Server and positioning it as the finest
and most sought out content management tool in the industry
Symbol Technologies, Holtsville, NY
Director of Global Marketing - 2004–2005
Career Accomplishments:
Spearheaded the efforts of developing business by achieving several goals including the following:
Surpassing of revenue targets by 20%
Improvement in channel sales by 22% and profits by 75% through the establishment of strategic integrated programs
Increasing of skyrocketing profits from $25M to $75M in four months
Development of market share by 40% through customer loyalty efforts
Significantly decreased marketing budget by 30% without sacrificing outcomes
Leveraged exceptional analytical skills in securing 80% of the company’s total indirect marketing revenue through enforcement of go-
to market plans
Computer Associates, Islandia, NY
Director of Global Marketing - 2000–2004
Career Accomplishments:
Expertly identified unexploited revenue streams for the expansion of key indirect channel partnerships from 100 to 500
Improved user loyalty and obtained new customers by rebranding customers; generating substantive market share; and achieving $50M in
profits by launching Security Site product in retail market
Expertly capitalized on global direct and indirect channels to market storage and security products which successfully exceeded the
annual revenue objectives by 150% and secured $125M in additional sales
Displayed expertise in generating 30% revenue growth and expanding market share through revitalization of core brand.
Directed efforts in acquiring emerging Asian markets through a mutually beneficial government partnering program that brought major
increase in brand equity by 40% along with the achievement of more than $17M sales in Japan
Successfully generated $32M annual revenue by closing large original equipment manufacturer (OEM) deals with Sony, Fujitsu, and
Hitachi
Earlier Career
MicroAge, New York, NY
Senior Manager of Marketing
Universal Music Group, New York, NY
Manager of Marketing
Education
Bachelor of Science in Communications - 1993
Queens College, Flushing, NY
Professional Affiliations
United Nations Business Development Council
Association of National Advertisers
Society of Competitive Intelligence
Public Relations Society of America
American Management Association
Technical Acumen
Microsoft Office Salesforce.com Marketo Visio Microsoft Project Radian 6
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