Sales Manager

Jessica Dunn

***** ****** ** ? Charlotte NC ***** ? Contact Number: 215-***-****

**********@*****.***

Professional Experience:

Bank of America, Charlotte, NC

Senior Vice President, Sr. Business and Intelligence Manger

Oct2012 - Present

Senior manager responsible for developing and supporting an

analytical/business intelligence platform across the bank.

Recognized for implementing cutting edge technology while

also strategically and cost effectively meeting the demands

for analytic capability across all LOB's.

Key Accomplishments:

. Managed upgrade of SASPlex from AIX to Linux,

implementing largest Linux SAS Grid in financial

industry at 240 nodes while reducing TCOA, (total

cost of ownership), cost by 3MM annually.

. Migrated 3000 users/36 lines of business from AIX to

Linux servers, as well as converting 1.8 petabytes

of SAN storage to NAS storage and upgrading SAS

version 9.2 to 9.3. Currently running 9.4.

. Implemented thin provisioning, allowing the

reallocation of existing storage and optimizing usage

from 30% to 80% across the platform.

. Consolidated 5 duplicate SAS platforms to COE shared

enterprise instance resulting in 4.5MM annualized

savings.

. Lead a 24x7 global team of 20 including associates,

BACI and TCMS, to ensure best in class support and

user experience.

. Implemented best in class training to allow users to

leverage the power of grid computing, optimizing code

and resulting in an average 60% performance increase

across the jobs run on the platform.

. Manage technology budget for both base and capital

expenses for the SAS Grid and Salford Systems.

. SME driving strategy and direction thru the COE for

analytics across the enterprise.

Bank of America, Charlotte, NC

Senior Vice President, Consumer Product Strategic Manager

Mar 2009 - Oct 2012

Lead contributor on a team responsible for US Consumer Card

Marketing Performance Management, Planning, Forecasting &

Analytics. Our team worked closely with marketing

channels, products, customer segments, finance, and

credit/risk to generate profitable growth from new and

existing customer marketing strategies. This process also

managed marketing investment decisions that were made using

a return on investment methodology and specific behavior

and risk concentration targets designed to diversify

risk/reward tradeoffs.

Key Accomplishments:

. Led a project team to develop a new forecasting

platform from Excel based to SAS EBI. The new

platform has improved efficiency, accuracy, and

transparency.

. Led a project team responsible for creating a stable

SAS EBI platform for Consumer Credit Card analytics.

This included designing and implementing an

infrastructure design solution, working with SAS to

create custom courses for education, and designing an

infrastructure/model of skilled resources to support

the platform. (Patent pending)

. Liaison between SAS and Consumer Card to support

Value Matrix project in regards to BI servers,

software funding, architectural design, installation,

and consulting.

. Trained over 50 associates on the SAS EBI platform.

. Modeled/Developed the segmentation used for marketing

and investment decisions with SAS Enterprise Miner.

. Built POC with SAS Forecast Server Studio.

Vice President, Optimization - Market Information Consultation

Nov 2007 - Mar 2009

Led an in depth analysis for opportunities within the BAC

customer base to identify additional sales opportunities as

well as optimizing existing sales opportunities across

channels.

Key Accomplishments:

. Developed two models that identified accounts most

likely to respond and activate to core offers within

a three month performance window for both new and

existing customers

. Created strategies and targeted offers for multi-card

customers while also improving activation rate.

Vice President, Card Services Reporting and Analytics

Nov 2005 - Nov 2007

Lead Data Miner on a reporting team responsible for all

adhoc and production reports in US Consumer Card Division.

Key Accomplishments:

. Worked with Banking Center Sales executive to build

daily interactive web reports with SAS ODS. This

replaced their Excel method of communicating with the

Banking Center Managers and is still used today.

. Specialized in creating SAS code to combine

application and performance data post MBNA merger.

Assistant Vice President, Quantitative Testing and Modeling

Oct 2004 - Nov 2005

Responsible for building US Consumer Credit Card retention

models and testing strategies. Successful in creating

statistical models that added flexibility and improved

performance.

Key Accomplishments:

. Replaced an outsourced model with a value based

approach that predicts future profitability at

account level that is offer dependent with SAS

Enterprise Miner.

. Incremental Net Revenue for the New Model over

outsourced model was $1.95 per account over 5 months.

This translated to $4.44million a year.

Assistant Vice President, Quantitative Analyst

Aug 2003 - Oct 2004

Responsible for analytics around all marketing initiatives

for Bank of America banking centers and call centers

Key Accomplishments:

. Created and implemented a targeted model for outbound

call center associates which resulted in a 20% lift

in sales. (SAS Enterprise Miner)

Wachovia, Charlotte, NC

Statistician

Sep 2002 - Aug 2003

Created various marketing models for Wachovia Credit Card

Customers.

Key Accomplishments:

. Increased the number of marketing initiatives per

month by 15%.

AAA Mid-Atlantic Insurance Group, Philadelphia, PA

Pricing Actuary Jun

1999 - Sep 2002

Responsible for reviewing rating plans for personal lines

and opine on the adequacy of such plans. Develop pricing

models based on the frequency and severity of the different

profiles for each state.

Key Accomplishments:

. Developed the first statistical pricing model for AAA

Mid-Atlantic Insurance Group with SAS Enterprise

Miner. Worked with IT to implement a complete end-to-

end process.

. Created and automated sales reports with SAS ODS

code.

Professional Skills

SAS, SAS EBI Suite- Management Console, Enterprise Guide, Information

Map Studio, OLAP Cube Studio, Web Reports, Dashboards, Portal,

SAS Enterprise Miner, SPSS, Minitab, Microsoft Office, Six

Sigma Green Belt Certified

Education

East Stroudsburg University, Bachelor of Science in Mathematics with

Minor in Actuarial Science

Temple University, Masters of Science in Applied Statistics

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