KAPRI JACKSON
Atlanta, GA / M: 919-***-**** / *****.*******@*****.***
LinkedIn: www.linkedin.com/in/mswallst
MARKETING PROFESSIONAL
National Power 30 under 30 Award-winning marketing professional with over seven years of experience in
b randing, marketing, business administration, corporate marketing and internal communications for a
d iverse variety of organizations and client groups. As a valued leader of creative teams, I have gained
expertise in data analytics, content creation, product launches, event activations, social media
engagements and branding. Innovative, f lexible, creative and ambitious have been used to describe my
business acumen. Proven abilities in wri ting, creative concepts, presentations with attention to detail
have been the core of my work.
AREAS OF EXPERTISE
o Project Management o Social Media Marketing o Content Creation &
I ntegration
o Report Preparation o Account Management o Analytics & Matrix
o Speech & Writ ten o Pitching Measurements
o
o Relationship Management Activations & Event
Correspondence
o Campaign/Brand Management P lanning
T E C H N I C A L S U M M A RY
Proficient with PC, Mac and M icrosoft Office Suite (Word, Excel, Outlook, PowerPoint, Access.
Publisher)
Experienced in Adobe Creative Suite (Photoshop, I l lustrator, AfterEffects) and Final Cut Pro
Deep knowledge of social media includes; Facebook, Twit ter, LinkedIn, Pinterest, Tumblr, HubSpot,
I nstagram, and Google+.
Social Media Management Dashboards – Hubspot, Hootsuite, Tweetdeck, CoTweet, Buffer, Google
A nalytics
Basic knowledge of HTM L and CSS.
WordPress, Blogger, Google Docs, Facebook Adversting, Marketo, SAP, Salesforce: ExactTarget,
Pardot, Constant Contact, Yardi
P R O F E S S I O N A L E X P E R I E N C E
Braden Fellman Group, LTD
November 2014 to May 2015
Leasing Consultant
A tlanta, GA
Handle phone calls, emails and walk-in tours. Prepare, t rack and produce t raffic, marketing and
advertising logs
Update, organize and maintain all resident and maintenance files
Send out e-blasts, newsletters, conduct outreach, convey surveys
Performs marketing and leasing functions to maintain budgeted or greater occupancy for the
p roperty
KAPRI JACKSON, PAGE 2
Atlanta, GA/ M: 919-***-**** / *****.*******@*****.***
Implements effective resident retention programs, such as move-in and service follow up
Collect rents and make daily deposits and reconciliations monthly & enforce rent collection policy
Responsible for processing invoices
Conduct initial interview, screening of prospect and prepare paperwork for move-ins in a timely
manner and in accordance with the properties housing regulations and Policies
Foster and ensure quality based and professional service to residents and clients alike
Answer phones, handle visitors and resident t raffic in a professional manner and in accordance to
a ll Fair Housing Laws
Egami Consulting Group
January 2009 to Current
Contract Consultant
A tlanta, GA
Consulted on brand development, marketing and activations including project and event
management.
Developed brand strategy, strategic counseling, business implementation, sales strategy and
development, social media and public relations plans for clients such as Rosa Regale, Dream Project
Conference and Proctor & Gamble My Black Is Beautiful.
Developed digital content for clients including integrated social media and email campaigns.
Author professional correspondence to customers and vendors including press releases, decks and
p roposals. Communicate strategies and concepts to key stakeholders, investors, senior level
executives and external cliental.
Negotiated, managed, and oversaw external vendors and freelancers for clients such as Heineken,
Rosa Regale, and P&G.
Ar row Records
M arch 2013 to August 2014
M arketing Manager
A tlanta, GA
Developed and executed strategic marketing initiatives and publicity for domestic and international
releases
Project Manager for multiple releases: setting up photo shoots, packaging design, creation of
Facebook advertising, resulting in increased lead generation and customer data retention
Managed and collaborated with service providers (PR, Record Distributors, Retailers, Freelancers,
Design Fi rms) for final approvals, updates, and to ensure campaign deadlines are met
- Facili tate weekly/monthly progress and performance meetings to discuss objectives, goals, and
sales
Track and analyze campaigns. Research and cultivate cross-promotional opportunities. Write
creative briefs and copy for all consumer advertising including print, radio, internet and TV, new
release sales/solicitation sheets.
Successful branding of artist and product line increased pre-sales units by 50%, subscribers and
i mpressions by 7,000+ and online YouTube hits by 13,000
KAPRI JACKSON, PAGE 3
Atlanta, GA/ M: 919-***-**** / *****.*******@*****.***
Spearheaded a pre-release campaign, resulted in 1800+ new email subscribers, $10K+ in pre-order
sales in 5 count ries
Assisted in a company milestone achievement of sales and rankings for an artist: Peaking at #16 on
B illboard’s Gospel Album Charts for 8 consecutive weeks
Delta Airlines I nc.
February 2009 to August 2011
International Sales
A tlanta, GA
Member of Delta’s Skymiles and International Skyteam Alliance Sales Team. Responsible for
servicing inbound sales calls globally for Delta Airlines, Air France, K L M, Ali talia and Northwest
A irlines.
Met and exceed required sales statistics while providing outstanding customer service while
u pholding FAA & DOT rules and regulations.
Top 10% of sales team consisting 600+ members. 90% Service and Accuracy 9 months in a row with
an average call handling time of 4.36 mins. 20% over sales goal for 11 months in a row. 17 honors
f rom customers in regards to customer service.
M ichael Granger, DDS.
A pril 2008 to January 2010
O ffice Coordinator
A tlanta, GA
Scheduled and confi rmed routine appointments. Handled patient reception desk, check in and check
out. Managed patient records. Managed business records & patient payments.
Followed accounting/bookkeeping procedures. Processed patient insurance, insurance payments
claims and appeals.
Prepared wr it ten business communications. Handled marketing for the dental office and special
p romotions.
Children’s Healthcare of Atlanta A pril 2005
to April 2008
Sr. Access Specialist
A tlanta, GA
Serving Emergency Department, Sub Specialty Clinics, Rehab, Craniofacial and Insurance
verification units.
Interview and register patients by obtaining precise and accurate demographic and financial data to
complete the scheduling and/ or registration processes in a t imely and efficient manner.
Coordinate and perform processes required to verify and gain authorizations for services. Charge
entry of various therapeutic services on daily basis, also handling appeals, claims and denials.
Performed multi-tasked administrative duties including pos, daily medical record maintenance,
creating patients charts, filing encounters specific paperwork in corresponding medical records
medical records daily in an emergency setting.
E D U C AT I O N
KAPRI JACKSON, PAGE 4
Atlanta, GA/ M: 919-***-**** / *****.*******@*****.***
Georgia Medical I nstitute M arietta,
GA
Medical Billing and Coding / Certificate of Completion 2004
GPA: 4.0/4.0
Clar k Atlanta University
A tlanta, GA
Mass Media Arts & Communication/ 2002 – 2007 GPA:
3.0/3.2
A S S O C I AT I O N S
National Sales Network January
2011 to January 2013
Co-Chair, Finance Committee
A tlanta, GA
SheEO P rofessional Women’s Alliance, I NC. January 2010
to March 2013
Co-Chair A tlanta,
GA
A WA R D S
Power 30 under 30 Award
M arch 2011
Category of Business
A tlanta, GA
REFERENCES
Available upon request