Manager Marketing
Resume:
Dina M Paglia
**** **** ******, *** **, New York, NY 10021
***********@*****.***
Core Expertise & Competencies
Business Development
Account Management
Guest Experience
Social Media
Tourism and Hospitality Marketing
Professional Experience
Feb 2015 – present
City Running Tours, New York, NY - Running Guide
Lead personalized and group tours with runners from all over the world throughout New York City
New York Guest, LLC, New York, NY - Hotel Concierge Jan 2015 - present
Recommend and sell attractions, restaurants, amenities, transportation, and entertainment to leisure / business travelers
Develop relationships with variety of businesses in order to fulfill guests’ immediate and unique requests
Craft first impressions of New York City and communicate daily with clients, visitors and guests of the properties
Create and maintain activity statements, and financial reports
May 2012 – July 2014
Freedman International, New York, NY- Global Client Director
Led US office including client and partnership development, operations, forecasting, and P+L
Engaged with 200+ clients within American Airlines and IHG portfolio of brands, and various digital agencies to
ensure loyalty and retention and drive growth across the accounts globally
Partnered with corporate web marketing to educate hotel managers on international marketing strategies
Directed and mentored team members on account growth strategies, lead de velopment, and strategic client
management in US, UK, Singapore and China
Negotiated pricing, terms, conditions and structure for renewal of 2-year services contract with IHG
Oct 2010 – Apr 2012
Freedman International, New York, NY- Account Director (Intercontinental Hotels Group)
Recruited, trained and managed US based IHG client services team; consistently met all key performance indicators –
from $0 to $500K in 2010, exceeded revenue goals in 2011/2012 and grew business by 15%
Delivered global implementation services for hundred s of campaigns; responsibilities included creative adaptation,
transcreation and localization of integrated marketing campaigns across multiple units and regions
Liaised between IHG US/international offices to troublesho ot marketing, training and branding localization issues
Assisted in development and execution of IHG’s global communication and content strategy to increase engagement
with international guests and employees
Jun 2010 – Oct 2010
RR Donnelly and Sons Company, New York, NY - Contract Project Coordinator
Managed print production cycle: translation, layout, and pre-press QA of marquee clients while building and
maintaining relationships with contract translators/proofreaders globally
Researched and provided expertise on Mexico’ s packaging and labeling laws; advised clients on design elements
and packaging specifications to meet Mexican export regulations
Feb 2007 – May 2010
Acclaro, Irvington, NY - Client Development Manager
Closed localization deals with marquee clients: Coach, Diageo, Diane von Fu rstenberg; negotiated long-term contracts
Created and presented software/marketing localization best practices content; produced marketing collateral and
presentations adopted company -wide
Partnered with marketing team to develop targeted SEM campaigns; developed content for marketing campaigns
Dina M Paglia
1365 York Avenue, Apt 9L, New York, NY 10021
***********@*****.***
Jul 2005 – Mar 2006
Interviewing Service of America, New York, NY - Manager, Account Services
Sold and managed ISA's products and services, emphasizing multicultural capabilities, including Qualitative and
Quantitative Data Collection (Phone, IVR, Internet, Focus Groups), CATI p rogramming, and Data Processing
Developed new business relationships with clients through cold calling, networking and trade shows; Negotiated
client and vendor contracts and authored winning proposals and RFIs
Jan 1998 – Apr 2005
LanguageWorks, New York, NY
Vice President (previous roles included Client Development Manager, Project Manager)
Developed new business by providing strategic direction to sales and marketing staff, cultivating relationships with
industry clientele and acting as a consultant on all major accounts from proposal to project delivery stage for leading
translation company
Identified new business opportunities, new client relationships; supervised project staff; increased revenue by 15%
Formulated strategies for customer retention, sold $2.1m (30% revenue) in translation projects
Additional Professional Experience
Hunter College, New York, NY - Adjunct ESL Instructor
Japan Exchange and Teaching Programme:
Saga City Hall International Exchange Division, Japan - Coordinator, International Relations
Tosu City Hall Education Division, Tosu, Japan - Assistant Language Teacher
Volunteer Experience
June 2014 – present
Big Apple Greeter, New York, NY
Manage outreach on Instagram, Facebook (12,000+ people reached, 4,000+ likes) and Twitter (1,700+ followers)
designed to promote organization and recruit volunteers
Develop and conduct individualized outings of New York City for international visitors; Communicate closely in
Japanese and Spanish with guests to ensure that expectations are met while supporting the organization's overarching
goals of building bridges among people and cultures and promoting cross -cultural understanding
Devise and execute grassroots recruitment/outreach strategy in Bronx in partnership with The Bronx Tourism Council
Education
New York University, Graduate Certificate: Tourism Management (expected 2015)
Fordham University, MBA: Marketing (concentration in International Business)
Dickinson College, BA: East Asian Studies/ Spanish
Nanzan University, Nagoya, Japan, Sem ester abroad program
Additional Coursework:
Marketing the Hospitality Brand through New Media (eCornell mini course) 2013
Intercultural Communication Institute 2012
MarketingProfs University - Social Media Marketing Fast Track 2011
Awards: Tourism Cares Scholarship Winner (2013, 2014)
Memberships: NADAP Board Member (2010 – 2012), Japan Society Member (2013 – present)
Languages : Japanese, Spanish, Italian (basic)
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