James Carey

** ***** ****** ****, #*

Cranford, NJ 07016

908-***-****

Email: acpqrl@r.postjobfree.com

Portfolio: www.behance.net/jamescareya478

Summary

Accomplished Art Director with proven leadership abilities and expertise in identity and brand

development. Collaborates with leading creative and marketing teams developing traditional

and digital platforms for iconic professional sports properties, prestigious retailers,

entertainment companies, financial Institutions and start-ups ventures.

Professional Experience

Creative Director Orchestrated comprehensive MSI re-branding effort. Established and directed 3 person internal

MSI, Merchant Services Inc. creative department. Generated print, digital, direct mail, social media and email advertising.

Enhanced brand recognition which ultimately contributed to company growth of 10% per year.

New Providence, NJ

2009-2014

Identified and implemented brand and advertising strategies.

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Collaborated with senior management, marketing and sales teams to insure brand alignment.

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• Supervised and mentored in-house designers, interactive developers and production teams.

• Delegated and supervised projects to outside vendors and independent contractors.

• Created and maintained style guides and company standards.

Art Director/ Execution of multi million dollar global advertising campaigns utilizing cross platform

Design Consultant brand development. Created bi-monthly in-store lingerie and beauty launches, marketing

Limited Brands and PR materials. Elevated brand awareness which contributed to the increase of sales for

Victoria's Secret / Aura Science Victoria's Secret and Aura Science beauty products.

New York, NY

2002-2009 Developed POS signage and graphical vehicles for over 1,000 Victoria’s Secret stores

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worldwide. Executed printed materials, direct mail, packaging, invitations, press kits,

and the Aura Science website.

• Collaborated with VP of design, creative directors, art directors, designers, marketing,

public relations, print production and copy teams to establish objectives and strategies.

• Coordinated and supervised photo shoots, press checks and photo retouching.

• Collaborated in the creation of Aura Science brand, a specialty retail beauty company

partnered by Limited Brands and Shiseido.

Art Director/ Creates full range of branding and promotional strategies for high-profile sports and retail

Design Consultant brands. Partnered with senior management to establish guidelines and criteria.

Carey Design

Cranford, NJ Designed packaging for iHip brand by Zeikos.

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2001-Present Developed landing pages, evites and web graphics for Catch NYC.

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• Created new primary mark logo for Texas Rangers Major League Baseball team.

Developed in-depth presentations consisting of research and development, primary mark

design solutions and newly proposed uniform studies.

• Designed series of hang tags and packaging for Walt Disney Company’s Retro Brand.

• Developed alternate third uniform for Atlanta Thrashers National League Hockey team

including new Uniform Logo and 5 year anniversary logo.

• Redesigned United States Tennis Association’s corporate Identity.

• Designed All Star Logo for Major Indoor Soccer League.

• Built start up company Photographs and Memories. Created brand identity, website,

email blasts, banners and related marketing materials.

Senior Designer Integral team player within the advertising and design department. Worked on redesign of

National Football League 4 NFL and 2 NFL Europe team identities including development of brand trademarks and

uniform designs which ignited sales of licensed product. Nationally recognized by

New York, NY

CNN/Sports Illustrated for creation of “the best new uniform of the season” referring to the

1997 -2001

St. Louis Rams on-field uniform created along with team identity and current logo system.

Awarded task of creating one of the most prominent and recognizable brands three

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times for Super Bowls XXXIII, XXXIV, XXXVI along with two Pro Bowl logo designs and

the present logo system used for the NFL Playoffs.

• Developed nationally recognized logo designs, team and corporate identities, collateral

materials, packaging, and environmental designs for NFL national campaigns and

NFL Experience.

• Collaborated with creative and design director, copy, marketing and consumer products

to establish communication criteria and recommend creative solutions mindful of time

lines and budgets.

• Supervised projects with in-house design and production teams.

• Coordinated involvement among internal/external clients, illustrators and outside vendors.

Creative Director/Founder Founder and Creative Director of leading textile design firm catering to over 190

Carey Design manufacturers. Created and managed 17 person design team and 3 person sales force.

Generated 1.5 million in annual revenue becoming one of the top producing and

New York, NY

recognized firms in NYC.

1991 - 1997

Skills

Macintosh and Windows Platforms

Expert knowledge of Adobe Illustrator, InDesign, Photoshop, and Quark XPress.

Working knowledge of After Affects, Dream Weaver, HTML and Flash

Education

Art Institute of Pittsburgh Associate Degree in Specialized Technology, Visual Communications

Pittsburgh, PA

Professional Affiliations

American Institute of Graphic Arts

Professional Recognition

The Senator John Heinz Selected as 1 of 100 from a network of 50,000 alumni to represent the

Pittsburgh Regional Art Institute of Pittsburgh in an exhibition showcasing its influence and

History Center/ significant creative impact on American culture.

Smithsonian Institution

2005

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