Project Manager Sales
Resume:
Robert Bousaleh
Weymouth, MA 02190
**********@*******.***
SUMMARY
Business focused leader with 19 years of career advancement in the retail,
marketing and information technology industry. Extensive experience leading
and executing strategic vision on marketing technologies, designing
strategic road maps and implementing large scale products within complex,
fast paced organizations.
Founded a Geo-targeting mobile platform delivering real-time personalized
communication, patent pending.
JOB EXPERIENCE
Symphony EYC, Braintree, MA 2013 - Present
Vice President of Planning and Digital Strategy
2013-Present
- Collaborate with senior executives to align on strategy and go to
market approach.
- Set strategic vision to create a $20 million per year of incremental
sales in digital products.
- Structure the organization landscape to support, develop or procure
new digital products to generate revenue, drive innovations and meet
the specific needs of our clients and customers.
- Assemble teams to increase innovations, agile development and improve
efficiencies in operations and support.
- Design the optimal consumer experience and create differentiated
capabilities to produce unique products and compelling value
proposition for client and consumers.
- Champion strategic partnerships to increase speed to market. Define
clear IPs and value proposition.
- Work with top international retails like REWE, Ahold, Monoprix, Rite
Aid and more to set and guide their CRM and Omni channel strategy and
value proposition to consumers.
OfferBeam, Corp Hingham, MA 2011 - 2014
Founder and CEO of OfferBeam
2001-2014
- Founded and developed one of the first Geo specific targeting loyalty
platform.
- Raised capital, designed product and launched into market in 12
months.
- Created a supporting organization, to sell, market, and distribute
product across the Boston area.
- Positions the company against Val-pack and other local paper coupon
providers.
- Brought on over 300 retail businesses across the country with average
redemption rate of 10%.
- Redefined company strategy for business solutions and restructured
brand, people and processes.
- Launched with retailers such as Rite Aid, Cox, Caesar Palace, Boston
Market, Red Sox and Dunkin.
- Successfully sold the organization and transitioned the business and
the team.
Ahold USA (Parent Company of Stop & Shop and Giant) Quincy, MA 1997-2013
Director of Business Integration, Marketing
2010-2013
- Oversaw the implementation of technology to ensure alignment with
strategic plans, innovative roadmaps and organization's vision
creating a competitive edge for Marketing, Advertising, Consumer
Affairs and Business Intelligence.
- Championed strategic programs and solutions globally and continentally
to increase sales by 1-2% driving $250 to $500 million in incremental
sales annually. Responsible for a $30 - $50 million budget annually.
- Guide, influence and provide strategic direction to the Executive
Board in support of 1, 3 and 5 year roadmap to support organizational
goals and commitments
- Designed a global loyalty strategic ecosystem to create Best in Class
customer experience.
- Lead large programs to support global loyalty efforts including:
Customer Master, Campaign & Targeting, retail digital innovation and
Real-Time location aware loyalty systems.
- Establish collaborative vendor relations to validate vision, guide
strategy, vet capabilities, identify risk and drive speedy and agile
implementations.
Business Systems Manager
2008-2010
- Directed the innovations of Intelligent Targeted Engine that delivers
personalized offers delivering savings of $2.7 million with
incremental sales of $10 million.
- Directed, coordinated and implemented business solutions for
Marketing, Advertising, New Ventures, Corporate Brands, Business
Insights, Mobile Apps and Web Technology.
- Hired, developed and led a multi-disciplinary team of 25 members
delivering multi-million dollar solutions producing hundreds of
millions of dollars in benefits including innovative web mobile apps
designed to enable meaningful 1 to 1 communications, enhancing the
customer experience.
- Developed and supported numerous highly visible and technically
challenging projects in a rapid and evolving environment (i.e. 70+
applications throughout 850 retail stores).
- Presented strategic and innovative solutions to senior management to
drive customer loyalty and store sales while reducing organizational
overhead.
Senior Project Manager / Development Manager
2005-2007
- Directed a team of project managers and analysts to lead the next
generation projects to reposition the company's marketing strategies
netting an estimated profit of over $100 million.
- Implemented data mining solutions to enhance business intelligence
within the organization.
- Architected and led major concurrent projects with business sponsors,
vendors and offshore development groups.
- Proposed and recommended strategic options to executives to deliver
business portfolio solutions.
- Delivered projects using System Development Life Cycle and industry
standard project framework to meet Sarbanes-Oxley compliance.
Project Manager (Next Generation Applications)
2003 - 2005
- Directed a multi-disciplinary team of 30 members delivering technology
solutions exceeding tens of millions of dollars in benefits.
- Designed architecture to combine multiple data warehouses to reduce
costs and streamline the application support delivering an annual
saving of $500 thousand.
- Integrated a Card Loyalty system to enhance marketing strategies and
increase competitive edge.
Project Manager (Human Resources)
2003 - 2003
- Led business process to migrate and integrate the organizational
departments between Stop & Shop and Giant Landover supermarket
companies, resulted in a $15 million cost saving.
- Managed the development and deployment of confidential Human Resource
application.
Project Manager (Sourcing Solutions - Financials)
2000 - 2003
- Evaluated and analyzed Sourcing and E-procurement packages with a cost
reduction of $250 million over a two-year period.
- Directed the design and deployment of multiple sourcing applications.
Project Manager (Marketing & Merchandising)
1997 - 2000
- Managed the implementation and development for Stop and Shop inventory
and billing application.
- Supervised installation of new advertising applications, vendor
upgrades and software maintenance for all Marketing applications.
EDUCATION
- Master of Science in Leadership and Project Management, Northeastern
University, 2008
- BSBA in Management Information System, Northeastern University Cum
Laude, 2005
ACCOMPLISHMENTS
- Founder and board member of OfferBeam, Corp. Location specific mobile
offer app providing relevant and timely offers and messages to
customers.
- Patent pending for delivery of relevant consumer content based on
customer journey patterns.
- Invented an Intelligent Targeting Engine that generates relevant and
personalized offers across all media channels delivering 10% to 12%
redemption rate across Ahold USA retailers.
- Nielsen Advisory Board member, providing strategic direction and
industry expertise.
- Active advisor for Omnilync, AisleFire and PreApps.
- Steering Committee member of the Venture Mentoring Network for
Northeastern University.
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