Administrative Assistant Sales

Julie Stratton A story teller and brander with a cause and a

purpose.

**** ****** *****, **

Washington, DC 20016

Tel. & Fax: 202-***-****

EMPLOYMENT HISTORY:

The Lukens Company, Senior Creative / Copywriter: (2007-2014): Helped

develop creative strategy and wrote multi-

channel direct response packages for political committees and candidates

and nonprofit clients, such as the Museum of Modern Art, Seattle Art

Museum, Fine Arts Museums of San Francisco,

Central Park Conservancy, Monterey Bay Aquarium, Natural History Museum of

Los Angeles the Martin Luther King, Jr.

National Memorial, the National September 11 Memorial & Museum, the Boston

Symphony, Boston Pops, and Tanglewood, Aquarium of the Pacific, the New

York Science Center, and Perot Museum.

Julie Stratton / Principal (2007): Helped develop branding and creative

strategy as well as wrote

direct mail packages, catalog copy, and other collaterals for nonprofit and

for-profit companies, such as The

Teaching Company, The Heritage Foundation, Project HOPE, Heifer

International, the

Smithsonian Institution's National Portrait Gallery, and the Can

Manufactures Institute.

BMD, Associate Creative Director & Senior Copywriter (2004-2007): Helped

develop creative strategy, wrote copy, and provided art and production

direction for fundraising packages for political, advocacy, environmental,

health and human services nonprofit organizations and commercial clients.

Also performed branding/positioning analysis of nonprofit environmental

organizations, assisted Sales Associate in new business development, and co-

developed branding strategies for the agency's B2B collateral.

Bull's Eye Direct, Principal (2002-2004): Developed concept and wrote

direct marketing

packages, reports, and newsletters for nonprofit social service and issues

advocacy organizations,

associations, and corporate clients in the Washington, D.C. metropolitan

region.

Adams Hussey & Associates, Senior Writer (1997-2002): Wrote several

hundreds of direct response

fundraising packages for nonprofit, association, political, and advocacy

clients. Developed

training materials and trained new personnel in copywriting principles and

techniques.

The Communications Company, Principal (1990-1998): Provided promotion,

public relations, reports, direct marketing products, branding and

advertising for a major cable broadcasting network, marketing and public

relations agencies, trade and professional associations, the federal

government, and nonprofit organizations.

Travel Assistance International, Assistant Manager, New Product Development

& Research (1986-90): Created insurance sales videotapes and promotion

materials to brand TAI with consumers and automobile companies. Performed

competitive market analysis and reorganized customer database and filing

system.

Burson-Marsteller, Administrative Assistant, Washington, D.C. (1983-84):

Reporting to the Sr. Vice President, Media Relations, I helped coordinate

logistics and media planning for press briefings and conferences. Also

provided administrative assistance during what is considered the textbook

case in crisis management - the

Tylenol case.

Stratton / Page 2

Varian/Extrion, Coordinator, Technical Training & Education, Gloucester, MA

(1977-82):

Developed creative and wrote audio-visual training programs and collateral

for semiconductor

manufacturing engineers from companies, such as Sony, Sanyo, Toshiba, IBM,

and Motorola.

Emerson College, Associate Director, Public Relations, Boston, MA (1973-

77): Developed

concept, supervised design, and wrote catalogs, flyers, posters, press

kits, speeches for the

president, and alumni newsletters. Photographed college events, co-managed

media relations,

and promoted and planned alumni fundraising events on campus and other

venues in Boston.

EDUCATION:

George Washington University, Washington, D.C.: M.B.A., Marketing, 1987

Briarcliff College, Briarcliff Manor, NY: B.A., Communications/Liberal

Arts, 1972

Continuing Education Courses: News, Feature, and Promotion Writing;

Statistics;

Video Production; Publication Design; Association Membership Marketing;

Direct Mail

DIRECT MAIL AWARDS:

National Awards

2011 DMAW MAXI Silver Award, The Barnes Foundation Member

Invite

2011 DMAW MAXI Silver Award, Seattle Art Museum Picasso

Prospect

2011 DMAW MAXI Silver Award, Martin Luther King, Jr. National

Memorial

Foundation

NCR Appeal

2010 DMAW MAXI Silver Award, Central Park Conservancy

2002 DMAW MAXI Gold Award, Defenders of Wildlife Annual

Wolf Fund Appeal

2001 DMAW MAXI Bronze Award, Coalition for the Homeless,

High Dollar Basic Needs Appeal

2000 DMAW MAXI Silver Award, WNET Year-End Wallet Card Appeal

Bronze Award, Defenders of Wildlife Card High

Dollar Appeal

2000 U.S. National Judges Choice Selection, Mailing

Excellence Award,

Postal Forum Awards World Jewish Congress Russia Appeal

Stratton / Page 3

International Awards

2000 DMAW Echo Leader Award, 5th place, World Jewish

Congress Russia Appeal

PRO BONO WORK

? The American Red Cross, Arlington, Virginia Chapter

75th Diamond Jubilee Anniversary Event Planning, Public Relations,

and Fundraising

? The Pennsylvania State University

"Nature-Based Tourism Policy Issues," Center for Rural Pennsylvania

Grant

Wrote the survey letter for this study, which examined the

economic benefits

and values of wildlife watching in Pennsylvania.

? The U.S. Forest Service Grant, "Decision Designs for Enhancing

Sustainable

Wildlife Environments. " Wrote the survey letter for this study,

which

designed a methodology for ranking a wide range of ecotourism and

wildlife

watching activities throughout the world.

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