Marketing Customer Service

JEFFREY S. OWNBY

Cell: 708-***-****

*@*****.***

CAREER SUMMARY

Integrated marketing professional with experience in

traditional and online advertising channels. Demonstrated

leadership and team member abilities across roles in

management, ecommerce, digital marketing strategy, search

engine optimization (SEO) and marketing (SEM), social media,

affiliate marketing, user experience, and finance for diverse

group of companies. Effective internet entrepreneur with

domestic and international experience. Strong negotiating and

competitive marketing capabilities in cross-cultural business

settings with ability to manage a process in large, growth

stage, and start-up environments.

EMPLOYMENT SUMMARY

BF Labs, Inc. Overland Park, KS

2011-present

Bitcoin Mining Hardware Manufacturer

Founder / VP Marketing and Ecommerce

Crafted and drove marketing department of fast-paced, start-up

tech (Bitcoin) company. Managed and collaborated with

executive and international professional staff. Created

strategic direction of company, built business and marketing

plans, and drove all tactical efforts. Managed teams and

directed delivery of all ecommerce projects. Created and led

all PR activities including interviews with national news

outlets.

Drove $33 million in sales in a period of meteoric growth.

Steered company through controversy in a very difficult and

misunderstood industry.

Delivered on expedited development cycles in new, fast-paced

hardware market.

Recruited CEO candidate and other key management personnel.

Led data migration and evolution of out-of-the-box Magento

ecommerce product into a fully customized system.

Developed integrated marketing plan, including search, email,

collateral, video, social media and display.

Negotiated and closed major industry website acquisitions.

Produced first ever live online bitcoin game show -

http://www.imdb.com/name/nm6518039/

Wrote scripts, produced and directed popular bitcoin animation

web videos totaling over 8 million views:

http://youtu.be/Um63OQz3bjo

http://youtu.be/Gc2en3nHxA4

http://youtu.be/GmOzih6I1zs

Crowdsourced translation of videos into 25 languages.

Secured and maintained top 5 search rankings for most bitcoin

related search terms.

Directed the design and development of company's trade show

booths and collateral.

Managed relationship with outside PR and marketing firms and

wrote press releases.

FORCESTREAM, INC. Chicago, IL

2009-2011

Online Strategy Consulting and Search Engine Marketing Company

Founder / Consultant

Consult with clients on variety of Internet strategy tactics,

including marketing for social networks, blogs, video and SEO.

Secured thousands of rankings and hundreds of first page

organic Search Engine results in very competitive industries.

Built strategy, led creative direction and executed marketing

programs that resulted in improved ROI across various channels.

Advised and provided custom solutions and software for

affiliate marketing programs, increasing website traffic by

over 50%.

Formulated strategy, project managed and led full

development of Ymicro.org - the YMCA's microfinance project

allowing individuals to donate toward loans to entrepreneurs

in developing countries.

DEALIX CORPORATION Redwood City, CA

2008-2009

Automotive Lead Generation Company

Online Marketing Director

Directed team of SEM managers and provided SEO expertise to

lead generation company navigating through a tumultuous and

uncertain time in the auto industry. Was responsible for online

lead generation marketing strategy and profit and loss of 2

business lines. Successfully guided team through 2 major

business strategy shifts within 6 months, requiring immediate

and accurate decision making with limited data .

Secured #1 rankings of main search terms and raised rankings

on supporting and tail keywords during complete redesign and

re-launch of UsedCars.com.

Launched blog and implemented social media and back-link

program increasing online social presence and raising inbound

links by 300%

Successfully maintained lead volumes and margins during

dynamic shifts in the way we bought and sold leads.

Directed team of 3 SEM and marketing managers and was

responsible for hiring and training new team members.

ACQUITY GROUP Chicago, IL

2008-2008

Technology Consulting Firm

Digital Marketing Strategy Consultant

Helped craft new digital marketing practice within traditional

technology consulting firm. Provided digital marketing and

channel deployment strategy to Fortune 500 clients. Developer

and owner of the firms Search Marketing solutions and other

digital marketing strategies and tactics. Wrote strategy

documents and presentations, developed and presented new

business pitches, and mentored team members. Completed User

Experience training in July, 2008

Served as thought leader and client contact, developed Natural

Search strategy, third-party vendor selection, and ROI

analysis for Eastern Mountain Sports.

Completed User Experience training and built user testing

scripts for new design of GFS.com (Gordon Food Service).

Created strategy documents, custom competitive analysis',

workflow budgets and estimates and business development pitch

decks for new digital marketing practice.

Managed and mentored staff and conducted research for new

business, created presentations resulting in new business

wins.

LIQUID DESIGN AND MARKETING San Jose, Costa Rica

2003-2006

Online Casino and Poker Company

Director of Marketing

Joined struggling company and drove it to profitability within

3 months. Developed business strategy for online casino and

poker properties and drove all processes. Crafted detailed,

cutting edge marketing plans. Guided company through the

launch of 3 professionally branded casino and poker websites.

Built and managed all departments, including recruitment of

key talent . Negotiated and successfully brokered sale of

company in 2006.

Created and drove customer acquisition strategies through

unique marketing techniques including direct mail, print and

email campaigns, increasing new member revenues by 35%.

Designed CRM models, including loyalty, VIP and comp programs,

increasing customer retention revenue by 80%.

Directed total SEM program. Secured top ten organic search

results for main industry terms and managed complex PPC

campaigns.

Recruited and managed key personnel, including operations

management, marketing professionals, affiliate managers, web

and print designers, and programmers,

Built casino and poker affiliate websites, and drove affiliate

marketing strategy including recruitment of key industry

partners.

Wrote, produced and directed poker commercial advertisement

that ran on TV and online channels -

https://vimeo.com/21132157

Researched, analyzed and monitored market trends and

competitive environment, allowing for targeted marketing

efforts and increased customer acquisition and retention

rates.

ANGELCITI ENTERTAINMENT, INC/NASA SPORTS San Jose, Costa

Rica 2002-2003

Online Casino and Sports Book Companies

Director of Marketing

Created and grew marketing department of start-up online

casino company and offshore sports book. Managed executive

and international professional staff. Crafted strategic

direction of 2 companies, built marketing plans, and drove

all tactical efforts. Managed teams and directed delivery of

complex web projects. Developed and implemented proprietary

marketing tools and solutions. Negotiated and secured

contracts with outside TV, Radio and online media vendors.

Developed marketing departments and strategic plans for 2

multi-million dollar offshore companies, increasing revenues

by 75%.

Managed team consisting of affiliate and operation managers,

marketing managers, web developers, programmers, graphic

designers and support staff.

Guided the company through an unprecedented high rate of

growth during the critical start-up phase.

Built casino into widely recognized brand in short period of

time with limited investment.

Created and drove customer acquisition and retention

strategies, increasing revenue by 65%.

Designed loyalty programs, increasing member retention

revenue by 80%.

FOOTE, CONE, AND BELDING (FCB) Chicago, IL

2000-2001

Largest Advertising Group Worldwide

Senior Digital Strategist

Developed, implemented and managed interactive marketing

solutions for large clients. Formulated strategy of all

interactive projects; brainstormed new concepts and executed

creative initiatives as a leader of strategic team.

Developed agency's email marketing program, and was it's sole

manager Provided expert consultation on search engine

optimization. Managed all interactive research teams and

directed web data analysis including customized log file

reports. Provided intelligence and measured the success of

promotions and general marketing efforts.

Archer Daniels Midland(ADM)

Developed the up-front strategic direction of the new web

site, creating surveys, managed target market research and

infrastructure audits; resulting internal/market intelligence

and analysis provided overall approach in the development of

the new web brand identity.

Proposed, presented and implemented new HTML based email

marketing program, which captured the new brand identity and

improved repeat visitation and corporate ADM investor

confidence.

Created new page listings in top ten search engines which

effectively moved poor press coverage listings from search

results and replaced with positive, more company friendly

results.

Gatorade

Crafted new approach for Gatorade.com that converted old company-

centric web site into athlete resource site, increasing brand

perception and user experience value. Led team to conception and

delivery of Deep Body Tour and Fluid Loss Calculator, which

generated target market traffic and industry regard.

Kraft Foods

Created breakthrough foundational web identity for recently

acquired Boca Foods. Captured more diverse target market and

product offering, successfully complimenting the offline

branding campaign .

Negotiated and developed relationship with major content

providers to create "healthy living" email newsletter, which

complimented product identity and affirmed visitor loyalty to

brand.

Quaker Chewy

Managed competitive and target market research and web data

analysis. Prepared and presented customized reports, which

provided client with deep, immediate understanding of the

tangible return of their web efforts, allowing for competitive

mid-course corrections, turning passive web efforts into

active campaigns, and formulated basis for future strategies.

Optimized website and generated number one search results on

ten major search engines, increasing search engine traffic by

25%, providing more targeted traffic to the site.

MOSCOW INTERNET GROUP, LLC. Chicago, IL and Moscow, Russia

1998-2000

Internet Services Company

Founder / Manager

Created and grew web properties into major presences. Pitched

investors, structured and negotiated corporate financing.

Managed executive and professional staff in US and Russia.

Led strategic direction, built project plans, designed web

sites, managed teams and delivered simultaneous projects.

Developed and implement custom marketing solutions for variety

of casinos, sports books and other clients. Mastered

techniques in search engine optimization, strategic

partnerships, affiliate programs, and unique web traffic

management tactics.

Generated number one positions for heavily searched niche

keyword phrases on top ten search engines, increasing targeted

traffic to the sites minimally by 30%.

Developed and fostered relationships with key website

partners. Implemented complex exit strategy plans, including

affiliate programs and strategic partnerships which increased

links and return traffic referrals from partner sites, raising

targeted traffic and increased customer bases by 20%.

Managed all aspects of community development, customer service

and customer retention, assuring an average customer return

rate of 83% over life of projects. Created, implemented and

analyzed surveys increasing membership loyalty and value.

Sourced and secured high bandwidth wireless Internet

connections, and incorporated high technology streaming media

systems, including creation of multi-user interfaces.

Researched and secured merchant accounts. Integrated and

managed CGI-based customer billing and databases, and shopping

cart systems.

SUNSET GROUP, INC. Elmhurst, IL and Moscow, Russia

1996-1997

International General Contractor

Business Development and Marketing Manager

Generated and participated in the development of marketing and

new business plans, which led to successful construction and

supply contract negotiations totaling over $380 million, and

project funding commitment by Export-Import Bank of the United

States.

SMART GROUP USA, INC. Elmhurst, IL and Moscow, Russia

1995-2000

Exclusive Russian distributor of Insinkerator food waste

disposers

President / Founder

Built company, introduced an unknown product in a difficult

market. Created business and marketing plan, and grew the

company into a significant organization. Traveled frequently

to Moscow and Russia, trained Russian executives, sales staff

and distributors, and with limited marketing funds, developed

unique point of sales strategies. Conceptualized and

implemented the change from traditional marketing and supply

chain techniques to an Internet based system.

Developed the exposure in over 125 stores in Moscow and 31

cities in Russia, and grew it into the second largest European

distributor of Insinkerator products.

Implemented distribution tactics and competitive pricing which

forced out three other major competitors, securing exclusivity

in Moscow and most of Russia.

Negotiated and secured contracts to supply and install

products into new construction in Moscow, increasing sales by

60%.

Conceived and built direct mail campaign targeting prospective

and existing customers, which increased sales by 30%,

increased home installation business by 75%, and generated

customer and retail store loyalty.

Developed in-store demonstration program which dramatically

increased brand awareness of Insinkerator products and

developed long lasting strategic partnerships with

distributors and retail outlets.

EDUCATION

Elmhurst College Elmhurst, IL

May 1993

BA

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