Senior Copywriter
Resume:
JEFF
DOUBEK
www.doubekworldwide.com
**********@*****.***
“A
conscientious,
thoughtful,
and
thorough
business
partner.
His
output
is
excellent
and
carefully
tailored
to
meet
not
only
the
specifics
of
the
assignment
but
in
complete
consideration
of
the
audience
and
how
the
content
will
be
perceived
by
the
consumer.”
Scott
Atkinson,
Acquisition
Manager
at
ACCO
Brands
S
E
N
I
O
R
C
O
P
Y
W
R
I
T
E
R
Inspired
communicator
with
nearly
20
years
of
experience
shaping,
molding
and
launching
clients
as
product
advocates
for
significant
increases
in
engagement
and
profit.
Demonstrated
expertise
in
both
in-
house
marketing
and
freelance
writing.
Proven
track
record
quickly,
independently
and
comprehensively
grasping
new
technical
concepts
and
product
information
to
develop
accurate,
descriptive
text
across
all
promotional
pieces.
Technically
proficient
with
a
high
social
media
literacy.
Areas
of
Expertise:
• B2B
Direct
Marketing
• Editorial
Calendar
Development
• Content
Creation
Strategies
• PR
Campaign
Management
• Social
Media
Editing
(YouTube,
Twitter,
Facebook,
Blogging)
• Spec
Sheets/Sell
Sheets/Whitepapers
• Newsletter
Layout
and
Article
Writing
• Training
and
Tutorial
Programming
C
A
R
E
E
R
H
I
G
H
L
I
G
H
T
S
Created
an
engaging
online
presence
for
a
traditional
paper
products
company
through
blog
posts,
YouTube
videos,
•
whitepapers,
press
releases
and
thought
leadership
articles.
Wrote
and
edited
content
for
more
than
40
RFP
responses,
covering
a
wide-
range
of
technical
subjects
for
•
organizations
seeking
funding
from
government
and
private
sector
grants.
Raised
$40K-
$60K
charitable
funds
annually
using
direct
mail,
live
presentations
and
one-
on-
one
meetings.
•
Conceptualized
“Rock-
n-
Roll
Roadshow”
theme
for
multi-
city
sales
rep
training
event,
including
invitation,
signage
and
•
supporting
pieces.
Wrote
an
industry
standard
40-
page
training
manual
with
a
PowerPoint
training
presentation
for
a
fiber
optic
•
termination
process.
Honored
as
the
“Outstanding
Director
of
a
Season
Program”
by
US
Sailing
in
2004.
•
E
X
P
E
R
I
E
N
C
E
Copywriter
&
Brand
Spokesperson
2010–2014
Day-
Timer
/
ACCO
Brands,
Allentown,
PA
• Enhanced
an
international
brand
with
a
customer
engagement
strategy
deployed
through
social
media,
video,
direct
mail,
public
relations
and
other
communications
activities.
• Established
a
growing
blog
presence
in
the
industry
by
delivering
product
tips
and
insight.
• Wrote
and
distributed
press
releases
for
5
major
product
releases.
• Supported
a
100K
worldwide
subscription-
based
company’s
monthly
eTalk
through
email.
• Developed
marketing
plans
in
collaboration
with
product
manager
and
designers
that
generated
an
annual
social
media
calendar
for
all
website
and
social
media
activities.
• Scripted
and
voiced
multiple
videos
offering
technical
guidance
for
smartphone
app
installation
with
complimentary
YouTube
product
videos
and
tutorials.
• Established
and
grew
and
presences
three-
fold
by
routinely
refreshing
content
and
immediately
replying
to
customer
posts.
• Provided
compelling
product
description
copy
for
monthly
direct
catalogs.
• Created
online
knowledge
base
with
content
offering
product
knowledge
and
usability
tips
to
sales
rep
and
clients.
Résumé
of
Jeff
Doubek
Page
1
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2
Senior
Proposal
Campaign
Manager
2008–2014
Sales
Automation
Support,
Inc.,
Milwaukee,
WI
• Helped
businesses
and
individuals
realize
their
potential
and
strategically
fulfill
their
new
business
goals
through
one-
to-
one
consultations
and
brainstorming
sessions.
• Provided
highly
effective
and
successful
sales
proposals
for
would-
be
startups
seeking
funding
for
their
business
plans.
• Interviewed
subject
matter
experts
and
performed
in-
depth
research
to
ensure
messaging
met
requirements
of
clients’
specific
industries.
• Performed
inspiring
videoconference
sales
presentations
to
prospective
clients.
Executive
Director
1999–2007
Geneva
Lake
Sailing
School,
Fontana,
WI
• Rebuilt
a
non-
profit
organization
from
ground
up,
conceptualizing
and
implementing
an
identity
and
strategic
plan
that
generated
revenue
gains.
• Established
website
as
main
communications
hub
with
incoming
channels
from
e-
letters
and
ecommerce
initiatives
to
connect
a
transient
customer
base.
• Presented
financial
statements
and
status
reports
to
an
eight-
member
board
on
a
monthly
basis.
• Promoted
and
chaired
two
major
regional
youth
competition
events,
leveraging
local
and
regional
media
outlets
for
saturated
publicity.
• Managed
multiple
roles
simultaneously
that
included
heading
operations,
accounting,
sales,
marketing,
fundraising
and
human
resource
management.
Copywriter
1998–1999
ColorSpan
Corporation,
Eden
Prairie,
MN
• Emerged
as
team
leader
for
creative
concept
development
from
initiatives
that
reinforced
company
position
as
technology
leader
in
wide-
format
printing
through
vibrant
web
content,
brochures,
trade
magazine
ads,
sales
letters
and
tradeshow
signage.
• Developed
more
than
30
direct
pieces
and
sales
letters
aimed
at
businesses
seeking
better
technology.
• Took
the
initiative
to
meet
with
product
managers
and
designers
to
ensure
appropriate
messaging
for
new
product
updates
and
all
product
details.
• Launched
a
features
and
benefits
copy
for
three
new
product
releases
conceived
from
meetings
with
engineering
and
sales
departments.
Marketing
Specialist
1997–1998
Methode
Electronics,
Chicago,
IL
• Maintained
and
updated
product
information
for
a
national
sales
rep
network.
• Traveled
to
sales
rep
locations
and
trade
shows
offering
support
for
new
product
launches.
• Developed
and
performed
fiber
optic
termination
presentations
at
national
tradeshows.
• Created
copy
for
spec
sheets,
website
content,
direct
brochures
and
ad
copy.
• Established
a
communications
link
with
sales
rep
network
that
answered
all
questions
on
product
in
a
prompt
and
timely
manner.
E
D
U
C
A
T
I
O
N
Bachelor
of
Arts,
Journalism
1991
Colorado
State
University,
Fort
Collins,
CO
C
O
M
Mß
U
N
I
T
Y
L
E
A
D
E
R
S
H
I
P
National
Workshop
Speaker
US
Sailing
National
Sailing
Programs
Symposium
2001-
2007,
2015
Elected
School
Board
Member
Linn
JT6
Elementary
2006-
07
Regional
Vice
President
2006-
07
Midwest
Interscholastic
Sailing
Association
Résumé
of
Jeff
Doubek
Page
2
of
2
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