Sales Project

CARLY BENTLEY ** LANCASTER COURT

*************@*****.*** BORDENTOWN, NJ 08505 CELL: 609-***-****

DIGITAL MARKETING OPERATIONS EXECUTIVE

Innovative and data-driven Global Digital Marketing / Advertising Operations Executive with proven

skills in product positioning, product promotion, digital and offline project development, advertising, go-to

market strategy, marketing automation, marketing analytics, email marketing, and CRM. Strengths in

conceptualizing, formulating, developing, and implementing marketing, branding, and sales strategy to build

market presence and drive market penetration, including both traditional and digital marketing channels.

Highly motivated operations executive with 11 years of professional experience in Pharmaceutical . Key

contributor in building the global internal digital agency model at Bristol Myers Squibb to include full scale

agency service offerings and migration from print to digital capabilities to include the selection of technology

and platforms to support large enterprise initiatives. Strong management skills working in a complex,

changing, global matrix environment.

Agile Project Team Leader managing a team of 50+ people across all agency disciplines, with well-honed

staff recruitment, training, supervision and coaching skills along with proven project management

competencies. Driven, energetic and known as an excellent problem-solver and a professional with proven

ability to hit the ground running and take the initiative in a collaborative team environment. I have functioned

in the role of Project/Account Manager with strong focus on launch readiness/execution, relationship

building, financial impact and time management.

Technical skills: MS Office Suite, Visio, SharePoint, CSS, HTML, Adobe Creative Suites, Filemaker PRO,

GLOBE, Mercury, WordPress, Concur, Salesforce, Veeva, Exact Target, Advantage, SAP.

CORE COMPETENCIES

FDA Promotional Compliance Product Campaign Launches P&L / Budget Management Global Team / Project

Management Process Improvements Sales Force Optimization Change Management Business Development

Social Media / Mobile / Digital Marketing Web UI / UX / Analytics CRM Multi-Channel Marketing MLR

Review

CAREER OVERVIEW

Bristol-Myers Squibb Company, NJ 2004– Present

Associate Director, Marketing and Advertising Services, 2010-Present

Manager, Project Management, 2008-2010 Supervisor, Project Management, 2006-2008

Traffic Coordinator-Consultant, Aquent - 2004-2006

Provide key insightful strategic leadership to all operations aspects of Interactive Media Services within

Marketing Services, including global resource management / control of $10M budget for services, including

website development, intranet updates, digital ads, email marketing, motion graphics, and digital detailing.

Recruited and built a global digital team to support the ongoing needs of business partners around the world.

Collaborated and developed strategic framework with cross-functional teams to plan, deliver and execute

successful multi-channel digital and mobile marketing campaigns and measure ROI.

Promoted through series of increasingly responsible decision-making roles, based on exemplary performance.

Known as subject-matter expert on digital marketing campaign launch logistics, as demonstrated by

comprehensive detailed submission package to OPDP for advisory comments on launch promotional

materials

Proactively partnered with key stakeholders, including various cross-functional project teams, regarding

timely and accurate project deliverables on multichannel digital and mobile marketing campaigns. Overseeing

approximately 1400 projects yearly.

CARLY BENTLEY (EXPERIENCE CONTINUED)

Hand-picked by senior management to serve as Agile Project Team Leader, with accountability for leading,

managing, training, and coaching staff members.

Steering committee member selected to create and enforce standards and governance within the digital

landscape across all tactics, along with participation and SME in building the new worldwide commercial model.

Achieved record-breaking speed to market entry for digital collateral as part of Opdivo launch, complete with

Interactive Visual Aid capabilities delivered to the Sales Force ahead of schedule.

Instrumental in delivering significant cost savings for company by contributing to expedited go-to-market

strategy of Exploria to Veeva digital detailing conversion for worldwide counterparts. (Europe & Japan)

Closely collaborated with marketing teams, agency partners, and third party vendors, on management /

coordination of complete digital marketing campaign project lifecycles, including requirement gathering,

conceptualization, planning, development, and implementation.

US AIR FORCE, McGuire AFB, NJ-Retired

108th Civil Engineering Unit –Air National Guard, McGuire AFB, NJ 1996 – 2010

105th Supply Unit- USAF, McGuire AFB, NJ 1992 – 1996

Procurement Specialist / Civil Engineering

Charged with accountability for providing all commodities and services on time, negotiating contracts with third

party vendors, managing budgets and scheduling for incoming work orders, and ensuring timely processing of all

emergency requisitions. Coordinated work order instructions and schedules and issued purchase orders.

Deployed to multiple locations worldwide, helping to maintain the security of our nation during

critical times and with a devotion to duty and a spirit of sacrifice in keeping with proud traditions of military

service.

Assisted civil engineers on several key government projects involving roadway designs and

improvements, solutions easing traffic congestion and replacement of deteriorating bridges, in addition to

erecting bare base facilities around the world to increase the efficiency of operation, safety, durability, morale

and health standards for deployed personnel.

In charge of directly monitoring $7M in expenditures for projects, including plumbing, electrical, entomology,

heating / air conditioning, and heavy equipment operations.

Achieved cost savings by successfully negotiating material costs with suppliers.

Handled cost-of-materials estimations, report and document tracking, project documentation, on-site

project visits, invoice/agreement verification and building permit applications.

Gained experience in blueprint reading, as well as preparation of maps and plans.

Served as Team Leader within 108 th Civil Engineering Unit, with responsibilities of supervising and

mentoring staff members and ensuring high standards and integrity within all unit operations.

Military Career History & Training: Noncommissioned Offer Academy, Basic Training Lackland Air Force

Base, Severed in Desert Storm/ Shield, Operation Enduring Freedom, Operation Iraqi Freedom, Operation

Southern Watch, Humanitarian Mission to Croatia, 9/11, Hurricane Katrina- Received numerous awards,

certificates, and medals for my service in the USAF.

consultative sales, hunter, business development, lead generation, cold calling, outside sales, sales representative, salesperson,

salesman, saleswoman, top performer, President’s Club, hunter, small, medium sized businesses, Saas, software sales,

comprehensive insurance, human resource services, professional jobs, business management, Denver, South East Denver,

online marketing, advertising, media space

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