Product Management

Maria Khristina V. Mandocdoc

#*** ***** **. ******** *****, Muntinlupa City, Philippines,1770

+63-918-******* *********.*********@*****.***

Career Objective:To utilize my analytical skills and creativity in product and campaign management, marketing advertising and product development for value-added-services; to contribute and be an asset to the company.

More than 12 years of substantial experience in telecommunications, leading customer life-cycle projects for mobile and internet services. Conceptualize, orchestrate and implement campaigns that effectively strengthen and build brand images.

Expert in the technical, conceptual and content development of mobile and internet technologies.

Proven ability to drive marketing campaign with high response-rates and execute successful product launches.

Specialized skills in website content management via Microsoft Content-Management-System and mobile & internet analysis of ROI via CI SAS tool.

Knowledgeable in Mobile and Online Marketing, WebsiteDesign and Architecture.

Traditional (Tri-Media) & Non-Traditional (Out-Of-Home and Online) Advertising.

Skills

Marketing Customer Life Cycle Marketing Value-Added Services

Management Campaigns for Mobile and Mobile Platforms and Applications

Internet Products and Services Marketing Promos and Services for

Traditional (Tri-Media) & Non-Traditional Mobile (Out-Of-Home and Online) Advertising

Career History

FINANCIAL ANALYTICAL STOCK INVESTMENTS AND OTHER BUSINESS VENTURES,

8/2013 to present

• Financial Analytical Stock Investments under COL Financials and Philam Plans

• Freelance Photographer

• Cocina Bonita Pastries - Owner and Baker

SMART COMMUNICATIONS, INC. – Telecommunication Company

Smart Communications, Inc. (Smart) is the Philippines' leading wireless services provider. Smart is a wholly-owned subsidiary of the Philippines' leading telecommunications carrier, the Philippine Long Distance Telephone Company.

Business Analytics – Customer Life-cycle Management Department

Customer Life-Cycle Management Officer,7/2009 to 7/2013

Managing Data and Mobile campaigns via BTL channels(SMS, Web, Kiosk and IVRS)

Selected Accomplishments:

Developed and launched integrated, multi-channel tool for cross-selling mobile & internet products and services via SMS Broadcast, Interactive Voice Response System (IVRS), Kiosks,W@P and Websites.

Identified opportunities for growth in the business, collaborated with marketing and technical team, and created campaigns that made positive impacts in the revenue. (SMS, Voice and Data)

Spearheaded rationalization and execution of mainstream BTL campaigns through Campaign Management tool from planning, developing, testing and execution ofproduct/campaigns for process efficiency and ROI analysis.

Achieved 100% approval and executed idea-to-market campaigns and built new campaign capabilities.

Brand Equity Management – Traditional and Non-Traditional Advertising Marketing Advertising Officer / Web Content Editor&Graphic Artist,10/2006 to 7/2009

Developed marketing programs for traditional (Tri-Media channels) and non-traditional (Out-Of-Home and Online) advertisements for mobile and internet brands.Applied an integrated approach for internal and external clients, to produce set of programs to put up their respective brands/businesses.

Selected Accomplishments:

Created brand-website portals to transform previously archaic internet into a dynamic website improving communication flow and adding an effective marketing tool for online clients.

Generated increased in website visits by implementing website analytics and optimization that drives traffic to the website and enhanced the stickiness of company and brand/product website.

Expanded client base by more than 75% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.

Created manuals and guides for subscriber that enhanced the sales representatives understanding of complex product features and helped them sell more effectively.

New Technologies Department

Product Development Officer, 6/2003 to 9/2006

Managed mobile contents and partners to create various designs and programsfor mobile and internet technologies.

Selected Accomplishments:

Spearheaded various campaigns for 3G mobile contents, such as but are not limited to; personalized contents like mobile blog, handset themes, and downloadable mobile contents; and successfully launched the product.Designed, developed and launched corporate handset themes (music, wallpaper, screensaver, navigation icons & logos) and directly coordinated all the specifications needed to the phone manufacturers.

Assumed a lead role in team meetings with internal and external partners; music publishers, content and services providers, manufacturers. Lead in 3rd party negotiation, and helped close major partners/exclusive partners.

Mobile Content and Value Added Services (VAS) Department

Marketing/Administrative Assistant, 11/ 2000 to 6/2003

Orchestrate an online approval and payment process for internal and external clients to fast-track processing.Managed legal agreements with internal and external partners (music publishers, mobile content providers, mechanical license agreement)

Selected Accomplishments:

Performed and led product testing for mobile contents and services.

Technology Software: Adobe Photoshop, ImageReady, MS Project, MS Office (Word, Excel, PowerPoint, FrontPage, Visio), Customer Intelligence via SAS Application, Microsoft Content Management

Systems

Education

PAMANTASAN NG LUNGSOD NG MAYNILA (PLM) – Manila, Philippines

Bachelor of Science and Business Administration Major: Marketing, 4/1999

Masters in Business Administration 21 units, 4/2008

Training:

Developing the Leader Within You 4/2011 – Inspire Leader Consultancy

Introduction to SAS Business Intelligence Application for Reporting and Analysis, 4/2009

Introduction to SAS Customer Intelligence Studio, 9/2009

Affiliations / Interests

Sto. Nino de Paz (Greenbelt Chapel) Choir

Cornerstone Volunteer Teacher (Jose Rizal Elementary School)

Singing, Baking, Cooking, Teaching, Outdoor Adventure, Traveling, Community Service and Stock Market

Portfolio on Request Available for Relocation

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