Marketing Manager
Resume:
Anthony J. Horn
Los Angeles, CA
********@**.*** Marketing & Development Professional
** ***** ** ********** ************** for planning, development and
/in/anthonyhorn
implementation of marketing strategies, marketing communications,
@jestero1n
and public relations activities, both external and internal. I have
overseen development and implementation of support materials and
services for all areas of marketing, communications and public
relations.
Personal Profile Senior Marketing Executive with a passion for delivering compelling
marketing initiatives that drive revenue, brand loyalty and best
practices. I have a passion for marketing that drive me to push the
conventional marketing boundaries. I believe that marketing is more
than a lead generation function; marketing is the heartbeat of any
successful business.
Capabilities Clear and Concise Communicator Energetic and innovative
Professional and Diplomatic Detail and Project Focused Brand
Builder Strategic Planner Market Research Budget Management
Event Marketing Team Leadership Social Media Marketing
Affiliate Marketing I Digital Marketing I Mobile Marketing Leadership
Project Manager Public Relations I Divergent Marketing Strategies
Traditional Marketing Social Media Marketing
Digital Marketing Event/Tradeshow Marketing
Brand Building Public Relations
Affiliate Marketing SEO/SEM Marketing
CRM Project Management
Video/Print Production Divergent Marketing
A n t h o n y
J .
H o r n
P a g e
2
Work Experience Insight Editions
Marketing Manager (Contractor) 2014 - 2015
Planned Marketing and Branding Objectives for company - Prepared
Marketing Strategies - Oversaw creation and delivery of press releases,
advertisements, and other marketing materials - Grew relationships
with all media to ensure the most effective messaging and positioning
of the organization - Lead all areas of content generation and
production across all media platforms
Dot429
Marketing Manager (Contractor) 2014 - 2015
Planned Marketing and Branding Objectives - Prepare Marketing
Strategies
Analyzed market trends and recommend changes to marketing and
business development strategies - Oversaw creation and delivery of
press releases, advertisements, and other marketing materials -
Ensured brand messages are consistent
Nurtured and enriched all external perceptions of the company and
growth of market share - Grew relationships with all media to ensure
the most effective messaging and positioning of the organization -
Lead all areas of content generation and production across all media
platforms - Drive overall CRM and direct marketing
Coordinated and attended author events and trade shows
Visual Effects Society
Director Marketing and Development 2011 - 2013
Led 3500+ member Visual Effects Society’s Marketing and Business
Development department, duties and responsibilities included:
Creation and implementation of annual Marketing and Development
plan. I developed and implemented the society’s comprehensive
marketing and public relations strategy. I established and cultivated
the Society’s Social media footprint. Managed the society’s event
driven development programs.
Impact Broadcasting Network
Director Sales & Marketing 2010 - 2011
Led development and implementation of the Impact Broadcasting
Networks sales and marketing efforts. Duties and responsibilities
included: Planned, prepared and implemented of all marketing
strategies and provided feedback on performance of program to
President of the network. I was responsible for generation of the
networks initial sales contacts, both local and national. I Planned,
created and managed social networking strategies for the network.
600
South
Spring
Street
Los
Angeles,
California
90014
(323)
552-
3752
********@**.***
A n t h o n y
J .
H o r n
P a g e
3
Island/Def Jam Records
Director of Marketing 2007 - 2010
Played an integral role in the creation, development, and execution
of marketing strategies for IDJ artists. Establish artist individual brand
through targeted marketing tactics, including radio and television
appearances, social network presence and guerilla marketing
techniques. Developed artist tour schedules and promotional
appearances. Identified target markets and marketing opportunities
for the labels products and services. Identified international markets for
the labels music product.
WBLS – FM New York
Marketing Manager 2004 - 2007
Responsible for all promotions and marketing efforts for WBLS New York
radio group as well as for the nationally syndicated Steve Harvey
Morning Show and Wendy Williams Experience radio show(s).
Education Stillman College
Bachelors Degree Marketing 1994
United States Air Force
Intelligence Operations Specialist 1988 - 1992
Technical Proficiencies
Apple OS Microsoft Office Suite Adobe Creative Suites HTML Salesforce I Facebook Twitter
LinkedIn Instagram Vine I MeerKat HootSuite I Marketo
600
South
Spring
Street
Los
Angeles,
California
90014
(323)
552-
3752
********@**.***
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