Gerald P. “Jerry” Willnecker
Hudson, OH 44236
Phone: 330-***-****
Email: ***********@**********.***
PROFESSIONAL SALES & TEAMWORK DRIVERS:
Well known for professionalism and drive to provide long-term client satisfaction. Consistently practices
relationship building through applying needs analysis, identifying key issues and negotiating to
implement rapid value-based solutions. Use advanced listening skills to cue buying signs; recap and
close at every transition of a conversation. Firmly believe that there are no intermissions in sales. A
missed commitment to a client is fertile ground for competition"
Specialties: Agile, expert at viewing technical/business issues from a macro perspective, parsing the
selective issues into easy internal/external client-assimilated elements, achieving thought-alignment; then
allowing customer ownership as "their" solution.
INSTRUMENT & TECHNICAL SALES CAREER HIGHLIGHTS
1. Zinkan Enterprises Inc.: Twinsburg OH - Market Segment Mgr – New Markets in Natural
Resources, Oil & Gas- Aggregates and Power Generating Industries January 2014 – May 2015
Responsible for investigating chemical products, water and waste treatment systems and allied solutions
for the Oil & Gas industry that reduce customer risk. Provided added value by lowering costs via
intelligent use of environmentally safe chemistry. Was the primary customer /market interface doing all
startup qualification and selling of first-family of product offering as well as qualifying training required
for release to the field sales force. Researched and wrote all training manuals, materials and product
literature/collaterals. Responsible for performing Intellectual Property research and writing patent
submittals to protect application-transferable legacy technologies, as well as new developments or
tangential applications. In addition to researching/developing products for new markets, I expanded our
reach into legacy markets. A major function of my marketing at Zinkan was developing product sourcing
via negotiating vendor relationships, logistics facilities, distribution partnerships and multiple go-to-
market resources.
Contribution Snapshot:
-Nationwide strategic planning, guidance and first product sales to new market (Oil & Gas)
-Researched Trademarks and developed the product family name WellREADY for a complete line of Oil
and Gas industry chemical systems.
- P&L across the WellREADY, Heavy Brine and PipelineREADY product lines as apply to the Oil & Gas
exploration, Upstream, Midstream and Downstream markets
- Product and marketing research expertise
- Product development portfolio management including all documentation (MSDS, Data Sheets, EPA
Labeling, Sales Training manuals etc.)
- Lifecycle management
- Business unit team training
- Product training tools, manual writing, sales tools, presentation development and field delivery
- Voice of the Customer and Business Case analysis for R&D efforts
- New product development analysis and strategic positioning for
- National / Regional pricing and marketing strategies
2. Powdermet, Inc. Euclid, OH - New Business Development /Marketing Analyst
Jan 2012 – Nov 2013
Contribution Snapshot:
Powdermet Inc. operated as a foundation (incubator) business, to develop technologies that could be
commercialized via spinning-out new business entities attractive to investors. I pursued worldwide new
business development and applications for Powdermet nano-particle-metal-matrix composite materials
systems, abrasives, diamond powders and coatings as well as materials sciences engineering services.
Responsible for direct to OEM and other commercial sales. Included building relationships, promoting
the commercialization-marketing of Powdermet Inc deliverables through direct and cooperative
partnerships. Acted as the primary customer-facing marketing person. Develop all field action plans,
non-disclosures, teaming agreements, visits, quotes and customer closing opportunities, trade shows, and
symposiums. Establish followings at all command, agency, prime and subcontract levels to win preferred
spec design-ins and research dollars for Powdermet R&D services. Steer applications to current materials-
development portfolio insertions into programs (ONRL, AFRL, NAVSEA, NASA, MDA, NAVAIR etc).
Wrote numerous “Summary Business Plan” for spin-out business entities and presentations for investor
groups. Responsible for researching/writing commercialization plans for Phase I, II and beyond (phase
III) SBIR/STTR proposals where long-term materials development is possible within the foundation
business model. Also, wrote patent embodiments, rebutting codicil challenges, patent searches,
SBIR/STTR commercialization and marketing plans. The “Energy Field” became the hot activity w/
super-caps, Li-Ion /Li-Fe-Ion/LiSiC-Ion batteries and oil/gas well-stimulation materials research.
3. Tomtec Inc. Apr 2009 -Jan 2012 - Field Sales Engineer (wet lab equipment sales)
Tomtec a privately-held, fully integrated, standard-custom robotic X,Y,Z Axis moving-table medical
liquid handling systems. Tomtec company is a pioneer in robotic laboratory liquid sample handling via
FDA 21 CFR Part 11 compliance and regulatory agency controlled initiatives.
Contributions Snapshot:
Transitioned startup territory to direct primary sales/technical profit contributor Territory has grown to
states of AL, OH, W.PA, IN, MI, KY, TN, W.VA and Ontario, Quebec in Canada
First of six major projects all GLP/GMP regulated environments, $$ from $ 0 to $ 1.3mm in less than
two years
4. Stroud Engineering Service, Inc. Controls Engineering Services Sales Oct 2007 – Apr 2009
Contribution Snapshot:
Increased business by > 100% in less than eight (8) months selling automation engineering & PLC
programming /install services to Fortune 100 through 500 discrete & process manufacturing entities. In
first month rebuilt and refined complete project proposal system including developing engineering proofs
and regulatory responses
5. IQS, Inc. Software Sales Engineer to Pharmaceutical Markets Mar 2006 – Oct 2007
Contribution Snapshot:
Software for ERP business market space dedicated to ISO and compliance issues. Booked forty
percent (40%) increase in quality management software license sales by validating a new markets in
manufacturing and healthcare financial markets. First new market sales were foreign-based automotive
plants and FDA regulated pharmaceutical industries for validated software with specifics in FDA 21 CFR
Part 11, Part 83, ISO 13485, ISO17025
Minimum license sale $ 260k $ 500k, Two years above-quota selling and implementing SOA versions
of ERP, BPM and QA management systems
6. Target Systems Inc. 1999 – 2006
Contribution Snapshot:
Seven-plus years 55% above-quota developing business and manufacturing management software and
computing/networking hardware sales w/complete proposal /pricing responsibility for Made2Manage,
Microsoft Dynamics-NAV (ERP), SAP hub-n-spoke, process control/recipe management, NFP
management systems, MS-CRM Enterprise Resource Management, Document Management, Business
Process Management (BPM, SOX), and Advanced Manufacturing Planning Systems ($ 2.6 mm to $ 6
mm residual licensing)
Developed / presented presentations/seminars for BI, SOX, hardware networked systems, Enterprise
Resource Planning, Logistics, Email/Financial Reporting SOX compliance modules and APS Methods.
Investigated, sourced, composed and published articles on change management, enterprise systems
implementation guides and other topics.
7. Aeroflex Lintek Inc. Independent Contractor
Contribution Snapshot:
Contracted to develop precision RF measurement client base, rep sales force, all equipment and
software proposals, contracts, patents applications and MIL-1000 documentation for custom highly
engineered RADAR precision measurement systems targeted government aviation market (F-22, F-117,
B-2, F-35, C-5, etc) also, NAVSHIPS, all terrain vehicles and black-ops programs. Trained to thoroughly
understand precision RADAR imaging /measurement design theory and rationalize/customize each
system proposal. Develop detailed resource plans necessary to accomplish required goals.
Booked sales to cover 100% development and manufacturing capacity backlog of over 18 months (10
systems) each priced from $600k to $3.2mm. Systems were all stand alone, unique installed product with
a long-lead sales cycle
TRAINING:
• Past Secret Level Clearance (DOD 1997-98 can be re-established)
• EUNI USF - Marketing grad
• Certificated – Project Management – Kent State Univ
• Certified - IQS Consultant
• Certified - MS/MBS Dynamics NAV (Navision)
• Certified - Microsoft CRM
• Certified - Citrix Software
• Certified - NFP Serenic/VPP
• Certified - MS Partner/SBS
• Certified - Matthew Bender/Lexis-Nexis (1.5 years selling/use experience)
Additional Training:
Professional Selling Skills Certified, Dale Carnegie public speaking series, Solutions Selling sales
training grad and Software Sales Rep boot camp training series, also Sandler Sales Marketing Institute
Certified,
Marketing and Product Management Cradle to Grave – Univ of San Francisco
Studied accounting / business at John Hopkins University, Baltimore MD campus 2 years, Switched from
the accounting degree program, to electronics engineering degree program at CREI.
AMP Inc, AMP Institute - Mechanical Engineering, two year formal professional machine design
program for electro-mechanical device production, electric utility large MCM wire size overhead devices
also included design injection plastic molds, rotational and blow molds and progressive metal stamping
die sets, hydraulic systems, controls and automatic machine controls
Capitol Engineering Institute (CREI) BS EE Technology (5yrs)
Computer Skills: MS Windows 2003 through version /8.13, MS Office versions 97 through 2013,
Photoshop, Adobe Acrobat 11.6, DBMS, Excel 2013, MS-CRM, Goldmine, Maximizer and ACT sales
force automation / /CRM/contact mangers. Completed various courses for expert systems, knowledge
engineering software development systems and database marketing, project management, Ethernet
network management
Writing patent embodiments, rebutting codicil challenges, patent searches, SBIR/STTR
commercialization and marketing plans