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Rhona J. Schiffres

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Kingston, NY 12401

845-***-****

acpmi3@r.postjobfree.com

Dynamic,energetic and ambitious business professional looking to use marketing and

sales skills to help brand and grow a product portfolio.

Experience:

Shawangunk Journal, Ellenville, NY 2014

Marketing and Sales Specialist

Grew newspaper size by selling print advertisings, to a 3000 circulation weekly paper

Cold called area business’s within the Shawangunk Mountain area

Grew paper by 4 pages within the first month

Able to win back former customers

Sole sales specialist

Member of Ulster County Chamber of Commerce

WGNY, New Windsor,NY

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Account Manager 2012 2014

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Grew radio market share in a newly established territory, bringing a new demographic

and format of radio for business’s in Ulster County.

Cold called area business’s for advertising revenue

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Grew market share double of local competition

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Won sales award for most sales sponsorships.

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Worked with Ulster County Tourism to be their sole radio advertiser. Member of

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K.U.B.A and Ulster Chamber of Commerce.

Took lead on organizing Chamber Mixer for 350+

Challah on the Hudson, Kingston, NY

Marketing/Sales Manager and Baker Established 2011

Created a new business opportunity utilizing prior sales and marketing skills. Developed and

researched cooking skills bringing to the Ulster County area a home made challah and bread

goods with all natural ingredients, no preservatives.

Marketed to local business, through word of mouth and cold calling.

Recent catering order for 100th birthday bash.

Sole challah provider for Congregation Ahavath Israel, Kingston, for all meals.

9

Kellogg Inc., Battle Creek, MI

Territory Manager 2009 2011

Increased sales for chain account stores in snack products to raise gross margin on advertised

items.

Consistently held the top 5% of district sales monthly.

Promoted and merchandised additional floor displays to increase sales.

Actively led the region by being in the top 10% every month and quarter.

AstraZeneca Pharmaceuticals, Wilmington, DE

Cardiovascular Sales Specialist 2003 2008

Increased market share of cardiovascular, proton pump inhibitors asthma and allergy medicine.

Educated specialists, internists, family practitioners and pediatricians and their office staffs on products

and patient education.

Ranked top 15% for Nexium market share growth

Circle of Excellence Award

Key member in adding Crestor and Nexium to MVP formulary in local hospitals

Maintained territory responsibilities while working as Field Sales Trainer, training new sales

specialists and specialists who needed extra sales training in selling field

Received travel award, ranked top 5% for Crestor growth in Business Center

Won Acceleration Across the Nation contest for Crestor growth

Achieved first place Amazing Regional Race Contest for Crestor growth

Awarded Regional Car Upgrade Award for ranking in the top 10% for all products

Received Reach for the Gold Contest, Crestor

Forest Laboratories, St. Louis, MO:

Professional Sales Representative, District Trainer 1998 2003

Increased sales promoting CNS and cardiovascular medicine. Consulted with cardiologists,

psychiatrists, neurologists, pulmonologists and primary care physicians.

Developed relationships with key opinion leaders within territory to utilize their knowledge

at educational programs.

Key leader in adding Lexapro to local hospital formulary.

Awarded Divisional Sales Representative of the Quarter, Q4/2000 Q2/2001

Ranked 8th in company for Aerobid sales,

Finalist for Northeast Rookie of the Year 1999

Assisted manager in the role of Field Trainer while continuing to cover territory

responsibilities. Provided ongoing training and assistance to new hires and struggling

representatives at the request of management.

Launched Celexa, Lexapro and Benicar in an action packed competitive mode, directly

selling against competition.

SKILLS:

Proficient in Microsoft Word, Power Point and Excel, Public speaking

10 EDUCATION:

BS, Business and Distributive Education, State University of New York College at Buffalo

COMMUNITY SERVICE:

Team captain, Relay for Life cancer fundraiser

Organizer of volunteer efforts at local soup kitchen

Organizer for Chamber Mixer

VP of Synagogue

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