Sales Manager

Caryl Fenton-McDonald

Dynamic,capable and dependable manager.My background allows me to be diverse

with strong capabilities in Marketing,Management and Administration.

Calgary, AB

*****@****.*** - 1-587-***-****

I am seeking a challenging and strategic position within a dynamic organization that will utilize my

abilities developed through my education and experiences while allowing for personal growth based upon

performance .

WORK EXPERIENCE

Brand Manager

Restaurant Associates Limited - Kingston, ON - January 2013 to April 2015

Responsibilities

• Coordinate all brand activities within my portfolio (Burger King Kids, Popeyes,Dessert Bar & Reggae

Chicken ) to achieve companie’s objectives

• Monitor and track sales and project profitability of my outlets

• Forecast and manage budgetary requirements for all marketing activities

• Coordinate activities between, suppliers and internal stakeholders

Accomplishments

Increased sales at Popeyes to 135 % YOY

Increase sales at Dessert Bar by $350,000 per month

Product and Purchasing Manager

Intcomex Jamaica - July 2008 to March 2012

Senior Management:

Where my role allowed me to:

• Coordinate all product activities from purchasing, to stock management, to pricing, to promotions and to

actual sales

• Forecast and manage budgetary requirements of all product categories and marketing activities

• Develop and Implement Ad Campaigns for ALL brands within our portfolio

• Manage a team of 10 persons

Achievements:-

• To increase ecommerce sales by 250%, in 1.5 years.

• To increase HP sales by 175% in 2009

• To effectively manage all budget expenditure within + or - 10%

• Annual Growth of Intcomex private labels,30-50% YOY

Consultant

CARAIFA - February 2008 to May 2008

Where my role allowed me to:

• Audit all clients accounts and drive collectables•

• Create a procedure manual to guide day to day operations•

• Streamline all operations to maximize efficiencies and transparency •

Achievements:-

• Implemented the Secretarial procedure manual, which restricted the administrative system, resulting in

increased efficiency and effectiveness

• Identified outstanding payables and recouped over 15k usd and was

rewarded with a 10% BONUS

Director

Edge Marketing Solutions - October 2006 to September 2007

Senior Management: Where my role allowed me to:

• Establish company policies which allowed for effectiveness and efficiency

• Manage the company's cash flow position

• Increased the company's client base by major clients, such as ; Wray and Nephew, CWJ

• Develop and manage the execution of product launches as well as consumer and trade

promotions for clients, e.g.

Client Promotion /Brand Budget (Ja)

Carreras Pall Mall Launch 3M

Carreras Sponsorship 1.5M

Diageo Johny Walker and Bailey 0.5M

Cable & Wireless Island wide Street teams 0.3M

Wray and Nephew / Carreras Sales/Merchandising 0.1M per mth

Carreras Duty-Free Promotion 0.1M

Marketing and Communications Manager

Cable & Wireless Jamaica - March 2006 to July 2006

Senior

Management .Where I:

• B-Mobile 2006 World Cup Campaign ((Billboards, TV, Print, Transportation Vehicles, SMS and Flash

Animation advertising)

• The launch of Prepaid Roaming (TV, Print, OOH, SMS)

• The brand positioning of B-Mobile to the 16 - 25 early adopters consumer segment via

(brand endorsement campaigns with popular artiste and sporting personalities along with the use of billboards,

TV, Print, Transportation Vehicles, SMS and Flash Animation advertising)

• Launch of pre-paid roaming: - B-Mobile

• The continuation of the Pressa Campaign for the C2DE consumer demography. (Billboards,

TV, Print, Transportation Vehicle)

• B-Mobile Millionaire promotion (TV, Radio, SMS & Print)

• Signature events to target Cosmocrats and ABC Consumers (Caribbean Fashion Week)

• B-Mobile closed user group mobile plan (Friends & Family talk for free plan).

• Created flash animations for small mobile services e.g. Text Talk

Achievements:-

• Expanded Marketing channels, e.g. mobile LED boards, Carib cinema

• Successfully managed a budget of $400M Jmd, keeping all activities within 10% variance

• Increased Supplier pool to provide variety and meet all activity deadlines

• Introduced new marketing elements to Bmobile promotions to increase stimulation and effectiveness, e.g.

POP material or consumer engagement elements

• Successfully launched ALL promotions mentioned above

Brand Executive

Carreras Group Limited - December 2003 to March 2006

Where I:

• Developed, managed and implemented tactical brand and trade promotions with different

consumer touch points ranging from instant win promotions to raffles to mystery shopper

programs to sponsorship of large events.

• Evaluate and constantly report on previous cycle activities and present activity

recommendations for upcoming cycles to the Cycle Planning Committee.

• Managed all marketing activities within the brand guidelines

• Managed the Brand Board, from procurement to sale to consumer contact

• Managed all Branded signage ; From small print to Billboards, Tri-media Boards, Bus Stop,

Branded vehicles and lit or unlit Signs

Achievements:-

• To receive the highest performance level at Carreras -"Lister"

• Successfully managed a budget of US $1.8 M, operating within a 7 % variance

• Implemented memorable events that received media coverage: radio, press and website,

which were the Cool Anniversary party, Quad 2004, Benson & Hedges Party, Carlos

Café,2005

• Effectively trained and managed ALL brand ambassadors in house to ensure consistent and maximum brand

knowledge was available at all consumer contact points

• Created and managed the consumer database

• Negotiated with suppliers and other stakeholders to maximize the resources of the company,

e.g. The development of preferred suppliers for printing, sign maintenance and to provide

ambassadors

Representative

Where I - February 2000 to December 2003

Established close working relationships within the trade, in order to gain high levels of trade

support and loyalty, while enhancing and understanding the trade environment.

• Installed or replaced branded material, while training and assisting specific customers on the proper

merchandising and handling of the product while maintaining clear communication of brand imagery to

consumers.

• Hired and managed contract workers, re: the installation of trade furniture. Supported by effective logistics

to achieve desired branding within each outlet

• Created and executed customized Benson & Hedges branding for strategic outlets, such as outdoor awning

at Indies Sports bar and Grill, bar counter at Foxy's International

• Assisted in the development and implementation of the regional trade marketing plan in concurrence with

the brand strategy and needs of the trade.

Achievements:-

• Secured opportunities for increased sales and wider distribution of new and existing brands, while ensuring

the effectiveness and success of trade promotions.

• Created and Implemented Marketing innovations - Craven A wall signs and Craven price

signs

SPECIALIZED TRAINING

• October 2009, Advanced Excel Training including the use of pivot tables, Intcomex Jamaica

• January 2006, "Skills for success series", Time Management, Carreras Group Limited

• November 2005, "Skills for success series", Personal Development, Carreras Group Limited

• September 2005, "Records Management", Carreras Group Limited

• April-July 2004: MXS, "Marketing Excellence Series", Carreras Group Limited

• February-May, 2004, "Communication Power", Witco, Trinidad

• February 2004: "Marketing Spend Effectiveness", Witco, Trinidad

• October 2003: "Horeca Training", Witco, Trinidad

• October 2002: Creativity workshop, "Thinking outside the box", Witco, Trinidad

• Quarter 2, 2002: CES, "Cutting Edge Series" Cigarette Company of Jamaica

• Quarter 1, 2002: CES Introduction, "Cutting Edge Series" Cigarette Company of Jamaica

• January 2002: Certified Business Coach, Cigarette Company of Jamaica

• January 2001: Defensive Driving Certification, Cigarette Company of Jamaica

EDUCATION

Masters in Business Administration

Nova Southeastern University

January 2001 to August 2002

Certificate in Advanced

Institute of Computer Technology

August 2000 to December 2000

BSc in Honour Roll

University of the West Indies Mona Campus

August 1996 to May 2000

ADDITIONAL INFORMATION

• Masters in Business Administration (MBA) (Hons)

• Bachelor of Science in Accounts and Management (Hons.)

• Thirteen (13) years as a successful marketing professional across various industries

• Certificate Distinction in Advanced Windows Application: Microsoft: PowerPoint, Word,

Access, Publisher, Money, Excel & Internet

• Training exposure to cadre of marketing and distribution skill programmes (In-Store

Marketing & Communication Power).

FUNCTIONAL STRENGTHS

• Good interpersonal skills

• Well developed written and oral communication skills

• Equally at ease with individual and team assignments

• Creative, dynamic and intrinsically motivated marketing professional

• Critical Thinking resulting in creative problem solving

• Excellent merchandiser

• Able to implement and support company's strategic plans and objectives.

• Able to motivate groups and individuals to achieve organizational goals and objectives

• Continually takes initiative

• Cultivates productive relationship with key decision makers and manage projects to achieve

corporate goals.

• Effective logistics management to guarantee timely execution of projects

• Strong below the line marketing and negotiations skills

• Effectively communicate the brand world of respective products

• Efficient & Effective execution and management of event promotions

Contact this candidate