Sales Management
Resume:
STEVEN E. FACETTI, EXECUTIVE PROFILE
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STEVEN E. FACETTI
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**** **** ***** **., ******, GA 305*****-***-****
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EXECUTIVE PROFILE
Global Business Development ● Product Management ● Domestic and International Sales ● Product
Development Leadership ●Strategic Planning ● Product Launch and Life Cycle Management ● Sales,
Cost and Expense Budgeting ● Forecasting ● Business Plan Development
Successful sales, marketing, product management and business development executive whose career
includes working for two international industrial product manufacturers. Senior-level experience in
business expansion processes to support revenue growth and market share penetration.
Created strategic business plans and led cost management programs to support Global business expansion
at the OEM and Distributor sectors serving industry segments that include: Material Handling,
Automotive, Packaging, Paper, Glass and Automation.
HABASIT AMERICA, ATLANTA GA 2005 – 2015
A worldwide manufacturer of timing and conveyor belts
Head of Specialty Belts and Components- America August 2014 to present
Manufacturer of extruded and fabricated TPU timing belts and engineered rubber-textile reinforced flat
belts and fabrics.
• Appointed to this position by the President of Habasit America. The primary objective was
to increase revenue to $29 million by the year 2020 while increasing financial returns for the
America’s selling unit and P&L responsibility.
• Implemented a new team approach consisting of Customer Care, Product Specialist, Application
Engineers, Fabrication Development and Sales Engineers, to create and develop customized solutions
to meet the needs of our target markets.
• Redefined our sales strategy towards technical solution selling to focus OEM customers in the target
industry segments of material handling, paper, packaging, automated systems, glass and aluminum in
order to increase sales margins.
• Re-designed sales team coverage to a regional program in order to reduce costs, increase available
time to meet customers, and offer technical support to Habasit America’s Key Account Managers.
• Re-branded the America’s Specialty belt message through the use of social media and new printed
communication tools.
• Represented the America’s region as a member of the R&D teams TTM (take to market) program.
STEVEN E. FACETTI, EXECUTIVE PROFILE
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HABASIT AG, REINACH SWITZERLAND 2010 – 2014
Head of Global Business Development- HabaSYNC®
Manufacturer of extruded TPU timing belts and Advanced fabricated products
• Responsible for total Global portfolio management; including P&L from our producing unit to our
selling unit and the selling unit to the end user.
• Developed and implemented the Advanced Fabrication Center (AFC) solution concept in Asia
(Japan), America’s (the USA), and EMEA (Germany); designed to provide fast response to customer
needs while increasing sales margins.
• A leading member of the Timing Belt Core Project Team which assessed opportunities for expansion
against profit objectives, while assuring strategically alignment against our 2020 business plan.
• Developed the global marketing strategy and measuring system which aligned products and
fabrication capabilities with key Industry segments by using product prioritization, stage gate
methods and new product road- mapping.
• Conducted market analysis of customer needs and competitive positioning using tools and measures
to develop the Competitive Value Mapping, Product Gap Analysis, determination of Key Success
Factors, Competitor Market Share Analysis, Porters 5 forces and SWOT.
• Traveled globally to introduce this program and trained regional timing belt product specialists and
business development personnel. Also interfaced with key multi-national corporations working to
align our global network and product offering into their business operations.
• Initiatives led to an expansion of our base product portfolio from 17 products at program start to over
180 products meeting customer needs in material handling, food, paper, packaging, automotive.
• 2006-2014 CAGR 29.04%.
HABASIT AG, REINACH SWITZERLAND 2005 – 2010
Head of Timing Belt Product Management
Manufacturer of extruded TPU Timing Belts
• Hired to lead Habasit into the synchronous belt market.
• Reported to the Head of Habasit’s Fabric business located in Reinach Switzerland.
• From a green-field start-up I was responsible for the global implementation, Creation of our value
proposition, branding and life cycle management of the timing belt product portfolio called
“HabaSYNC.”
• Revised and implemented the Global marketing and product plan, developed the communications
program, established the global price plan and created e-Learning modules for affiliate company
product training and created the product launch package.
• Worked closely with Regional Heads of Business in America, Asia and Europe to incorporate the
infrastructure necessary to incorporate timing belts, using STEEP analysis and TOPI charts to define
each regions competitive position and value proposition strategy.
• Traveled throughout Asia, America, and Europe promoting the new program to Affiliate Companies
and to build a global product specialist teams to identify new business opportunities.
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STEVEN E. FACETTI, EXECUTIVE PROFILE
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• Implemented a Product Development Initiative Team, created to begin the process of portfolio
expansion within our industry segment focus areas of material handling, food, paper, packaging,
automotive.
• Interfaced with R&D, Finance, Manufacturing, Sales Management, Suppliers, Customers and IT.
• Developed a 10 year business plan which defined desired sales revenue, market share positioning,
program expansion and profit margin targets.
• Participated in cost reduction initiatives related to process, materials, and waste reduction.
FENNER DRIVES, MANHEIM, PENNSYLVANIA 1990 – 2005
A worldwide manufacturer of precision and industrial products
FENNER DRIVES, PRECISION PRODUCTS DIVISION 1998 – 2005
Vice President, Sales and Marketing
Manufacturer of PU precision timing belts and seamless belts
• Managed $20M in worldwide sales and marketing activity.
• Spearheaded a global expanding sales program, hiring new sales personnel, implemented new sales
strategies and implementing a vertical marketing program designed to land business with the market
leaders within the industries that we served.
• $6.1M was achieved through a new venture called RRP-Rapid Response Products. A domestic USA
program designed to deliver smaller quantity demands of more complex designed products.
• Developed and managed sales engineering offices in the USA, Singapore, Taiwan and China.
• Consistently delivered double digit sales growth during this period yielding high operating margin
results.
• Expanded sales presence in the APAC region, increasing Far East Revenues to $10M from 1998 to
2005.
• Established a joint venture for the sales and marketing of Fenner precision timing belts into the
Japanese computer peripheral market.
FENNER DRIVES, PRECISION PRODUCTS DIVISION 1996 – 1998
Vice President and General Manager
Manufacturer of PU precision timing belts
• Accountable for the performance of a 100 person, $16M, multi-process manufacturing division.
• Responsible for leading business expansion in order to meet customer projected demand 5 x current
capacity for computer peripheral timing belts.
• Identified target cost reductions and created measurable plans for achievement as business growth
expanded in the highly competitive computer peripheral supply chain. Success in achieving cost
reduction targets in materials and labor resulting in a 9 point increase in operating profit.
• Implemented single station manufacturing concept designed to increase throughput and give total line
responsibility, including quality documentation to machine operators. Implemented efficiency
enhancements increased manufacturing yields from 75% to 90%.
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STEVEN E. FACETTI, EXECUTIVE PROFILE
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• Responsible for operating (P&L) results and capital expenditure actions.
FENNER DRIVES, PRECISION PRODUCTS DIVISION 1991 – 1996
Manufacturer of PU timing belts and seamless
Product Manager
• Responsible for overseeing expansion of PU molded timing and seamless belts.
• Developed marketing plan to focus on high volume OEM targets designing mini-pitch timing belts
for use in motion control and conveying applications.
• Coined the tag line, “partner in design” slogan used to create partnerships with OEM engineers
desiring design assistance for creating custom molded timing belts.
• Interfaced with R&D, production teams, design engineers to design unique belts seeking customer
tooling investment which helped secure long term business.
• Opened our first APAC office in Singapore, designed to service the business needs of Singapore,
Malaysia, Hong Kong, China, Taiwan, and Thailand.
• Led a cross-market trading program with our sister company, James Dawson of Lincolnshire,
England, a manufacturer of specialty belts and tires.
Earlier career at Fenner Drives: Product Specialist; District Sales Manager-Industrial Products Division
EDUCATION AND TRAINING
Pennsylvania State University Product Management Program
Bachelor of Business Administration Management Centre Europe
University of Pennsylvania Establishing International Joint Ventures
Wharton School of Finance and Strategic Alliances
Finance for Non-Financial Executive
World Class Manufacturing Global Studies
Hosca Management Consultants Ltd (UK)
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