Global Marketing Director
Resume:
Vito La Monica
Via ai Grotti * – CH 6900 Paradiso
Nationality: Italian
Swiss working permit: C
SUMMARY
A very passionate and highly curious MBA professional with 1 5 years experience in marketing and product
development. I have a successful track record in turnaround of either large, established, or startup b rands.
Flexible and able to adapt to different organizational and cultural models, I have worked in different
businesses, exploiting, in each of them, a different aspect of the brand management and product
development, winning a really complete and concrete experience at global level.
MAIN ACHIEVEMENTS
- Successful relaunch of the watch business in the Damiani portfolio, managing directly the whole project
focusing on strategy definition, supply chain, sales presentation, PR, trade marketing and product training.
- Definition and implementation of the upgrade product strategy that has successfully transformed the
Bvlgari male watches assortment, significantly increasing the turnover and improving the product image.
- Repositioning of Oro Saiwa biscuit line (the first Italian biscuit), a new concept and related marketing
plan. Prevented a brand to turn into a commodity and winning a +20% in six months.
- Launch of Ginsana Ton: proposal and development of a “local declination” of a global product. Managing
the all the marketing tools, legal issues and supply chain activities. + 10 % on the budget on the first year.
KEY COMPETENCES
- Customer understanding - New product development
- Strategy definition and implementation - Brand building and managing
- Sales presentations - Communication development
PROFESSIONAL EXPERIENCE
From Sept ‘14: Freelance Consultant: Independent professional helping companies to improve their
performance, developing new products and Business. Project followed:
- Businesses Development: creation of an international distributor network in the Eyewear market
- New Product Development: complete study for the launch of a new watch
From April ‘09 to Jan '13: Damiani (Damiani International SA) Manno, Switzerland
Global Marketing Director Watches: responsible for relaunch of the business,
- Responsible for: strategy definition and implementation, product development, procurement,
P&L management, sales presentation, field training, trade marketing and agencies management
- Management of the supply chain and global product allocation
- Product ambassador: direct relationship with top customer, press, internal customers
- Support to the local Marketing Departments
- Management of the Watch product team
From Nov ‘03 to March ’09: Bvlgari (Bvlgari Time SA) Neuchatel, Switzerland (Global luxury brand)
Global Marketing Senior Manager: responsible for “Classic” and “Complicated” watches and special
project (140 M€ turnover), (2006-2009)
- Project leader for the “complication strategy” of the Company, implementing the roadmap to built a
unique and relevant portfolio targeted to extra affluent customers, using it to leverage the brand image
in the “manufacturer area” through worldwide press and collectors to a wider target
- Product training: designing and giving courses for high end products
Global Marketing Manager: responsible for the “Classic” watches, (2003-2006)
- Team leader for the project “Carbongold”, a new product used as a powerful marketing tool to
increase the product awareness, generate positive “word of mouth” and feed customer database (with
prospect clients), while reaching relevant turnover (20 M€ turnover)
- Responsible for the restyling of “Bvlgari Bvlgari” winning a + 20 % of turnover in the first year and a
continuos growth over the following years.
- Definition and implementation of the product assortment and pricing policy
- Analysis of financial needs and budget management
From Dec 00 to Nov ‘03: Danone (Saiwa) – Genoa (Food Company)
Senior Brand Manager: with responsibility for the biscuit product line “Oro Saiwa” the first biscuit in
the Italian market with 100 M€ turnover. (2002-2003)
Brand Manager: with responsibility on the snack products of the “Oro” line (Oro Ciok, Oro
Due Più ed Oro Milky Ciok) 80 M€ Turnover. (2000-2002)
From 1997 to 2000: Boeheringer Ingelheim- Florence (Pharmaceutical)
Senior Product Manager: with responsibility on the “well-being” line “Pharmaton” (Ginsana, Ginkoba,
Gegorvit, Multi Up). (1999-2000)
Product Manager: responsibility on the brands Ginsana e Ginkoba. (1998-1999)
Junior Product Manager: brand Ginsana. (1997-1998)
EDUCATION
1996 – 1997 Master of Business Administration Stoà (Naples), Master certified by ASFOR.
1995 Degree in General Economics, at “Università degli Studi di Bari” thesis in marketing.
1994 ASDA Stores (Leeds, UK) Internship as Assistant Marketing Manager Meat and Poultry.
1992/1993 UFSIA (Antwerp, Belgium) Erasmus exchange student.
MISCELLANEOUS
Languages: Italian: Mother tongue, English: fluent, French: advanced.
Software: Microsoft Office, Oracle Database, AC Nielsen Workstation.
Hobbies: traveling, photography, reading, cinema, running, wine tasting
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