Specific Target Job
Strategic, performance-focused, and results-oriented executive, offering
comprehensive experience in marketing, new product development,
advertising, and promotion. Skilled at managing multimillion-dollar
operations; administering sales pipeline, securing business, and overseeing
company marketing initiatives. Multifaceted executive with proven
capability to spearhead initiatives to achieve remarkable growth, higher
revenue, and expanded visibility and influence. Recognized for well-defined
problem-solving skills and outstanding analytical, presentation, technical,
management, and strategic thinking aptitudes.
areas of expertise
Sales Leader and Contributor Strategic Planning and Analysis
Business Development and Revenue Growth Rapid Conflict Resolution
Product Branding and Positioning
Organizational Leadership and Team
Building
professional experience
Vice President of Business Development, 2008 - 2011 & 2013 - Present
Edible Brands - Wallingford, CT
Executive Vice President, 2011-2013 Netsolace - Edible Brands
Technology Company - Wallingford, CT
< Keep the chief executive officer updated with the company policy,
direction, and growth.
< Supervise the expansive international growth by leading the
international development and relationships with clients and
management.
< Conceptualize and implement sales organization for Netsolace and Edible
Brands, while expertly overseeing the new business-to-business (B2B)
Marketing Team.
< Keenly ascertain and identify process improvements for franchisee
development in the United States and international markets; and new
opportunities, concepts, strategies for promotional programs,
advertising, and trade exhibits.
< Render first-rate customer service by instituting standards and tools
to enhance customer satisfaction for EAI system.
< Adeptly oversee software sales and development of Netsolace and Edible
Brands Technology Company through the following initiatives:
- Administration of lead sales efforts, resulting to the sale of
first two external clients management software
- Supervision of team for the acquisition of competing and
complimentary software company
- Exceeded top and bottom line growth targets
Career Highlights
Edible Brands
< Successfully attained goals for market share, revenue, and
profitability by delivering strategic insights, expertise, and
leadership to the specialty retailer.
< Exemplified expertise in developing a worth $2M sales pipeline;
contracting and opening 423 stores.
< Optimized efficiency and acquired incremental revenue by increasing
franchise income by 25%; multiplying profit by 29%; pioneering new
international markets; and designing resale program.
< Successfully managed the development and launch of a franchise
website that achieved a conversion rate improvement, from 1.6 to
3.2.
Netsolace
< Strategically led the growth of software sales through efficient
negotiation of agreements with business partners.
< Provided leadership to talent acquisition, which grew operation
from 12 employees to 45. Manage the hiring of CFO, Director of HR
and several other leadership positions.
< Maximized efficiency in leading the first external software sales
opportunity for Netsolace, and grew total revenue of hardware and
software sales by 220%.
< Successfully managed the development and launch of the rebranding,
web site design, development, and implementation.
Director of Business Development Client Management, 2011-2013
Rafanelli Events Management - Boston, MA
< Leveraged marketing capabilities in exceeding clients' expectations and
achieving growth targets through the development of new strategic sales
processes; defining and segmenting of markets; and collaboration with
cross-functional teams and vendors.
< Worked in partnership with internal and external teams in closing high-
profile and profitable transactions within corporate, not-profit, and
private settings.
< Exemplified technical aptitude in utilizing the social media to build
and increase brand awareness.
Career Highlights
< Made major contributions in improving new growth markets across New
York City and Washington, DC for a creative leader in event
marketing services.
< Positioned the company for growth as reflected in exceeding sales
results with 187% increase in 2011; 162% in 2012; and 150% in 2013.
< Developed electronic and print media which contributed to 65% close
rate improvements and $1M pipeline.
Vice President Business Development, Financial Services, 2002-2008 General
Electric (GE) Company- Danbury, CT
< Spearheaded growth within sales sector as a leading provider of tax-
exempt financing to manufacturers and vendors; as well as to federal,
state, and local governments.
< Performed market research and analysis and formulated innovative
programs which produced new business for financing technology offering.
< Handled multidisciplinary teams in optimizing investment returns (ROI);
gaining federal contracts; and improving performance, while also
promptly addressing issues and problems; as well as leading special
corporate initiatives.
Career Highlights
< Boosted efficiency of days sales outstanding (DSO) for Linens-N-
Things by introducing quality practices; developing curriculum; and
training unit staff in relationship selling.
< Drove performance improvements as reflected in the following
outstanding results companywide:
- Surpassing of General Motors sales plan by $90M in 2004
- Achievement of 2006 quota by 200%, encompassing a 200%
improvement over 2005
- Attainment of $55M of federal national sales in 2007
- Creation and implementation of a sales pipeline in excess of
$400M
< Successfully led the group to serve as the top 1 dealer leasing
partner accounted for rendering strategic services to approximately
110 vendors.
< Established and pioneered a cost-per-copy marketing program which
significantly generated sales increase by 12%.
< Received the top sales award in trade payable services; and the
President's Club Winner in 2005 for outstanding performance to
work.
earlier career
Sales and Marketing Manager, Business Services 1995-2002 Xerox Corporation
- Windsor, CT
EDUCATION
Master of Business Administration in Information Systems
Rensselaer Polytechnic Institute Lally School of Management and
Technology - Troy, NY
Bachelor of Business Administration in Marketing
Western Connecticut State University - Danbury, CT
Sig Sigma Greenbelt Certification
Professional Development
Product Management Government Sales Financial Products Merchandising
Distribution Electronic Records
Technical acumen
Microsoft Office Suite Customer Relationship Management (CRM) Tools