Sales Marketing

Location:

Centereach, NY

Posted:

May 08, 2015

Contact this candidate

Resume:

Bruce D. Ginsberg

** ********** ******

Scarsdale, N.Y. 10583

Mobile: 914-***-****

**************@*****.***

! Whom It May Concern,

! please find my resume, detailing years of outstanding performance in business development and

Attached

sales in the marketing services arena. I have relevant experience in both sales and marketing I’ve suc-

cessfully sold integrated marketing communications programs to very large companies, which have been

mostly focused on digital/interactive (with a strong focus in social/new media, online campaigns and

website design/development), but have also included PR, marketing & corporate communications, experi-

ential marketing, consumer promotions, events and sponsorships, multicultural, mobile, retail, branded

entertainment and in-store components.

! put, I am a rainmaker with recent and relevant experience selling website design and develop-

Simply

ment, digital marketing campaigns, PR, communications and engagement strategies to large consumer-

targeted and B2B brands and possess amazing relationships with brand marketers at the most senior

levels.

! my recent role as head of Business Development and Growth for a Global Omnicom PR and integrated

marketing communications agency I have created new opportunities leading to our being named AOR at

KFC and Glidden Paints/AKZO Nobel and to winning project work for Johnson & Johnson, Rodale, Bos-

ton Beer/Sam Adams and Coty. Additional opportunities exist at Coty, Campbells Soup Company, Pepsi-

co, Diageo and Remy.

! recent years I have initiated and closed millions of dollars in new business with such companies as

Pfizer, Fidelity Investments, GM, Johnson & Johnson, Sharp Electronics, Classic Media, Remy Cointreau

USA, Bacardi USA, Fuji Film, Ocean Spray, SAP, MasterCard, Barclay’s Capital, Masterfoods/Mars Inc,

Dell Computer, Bank of America and other major brands across a variety of business sectors.

!actually enjoy cold calling, getting through to key decision makers and making an overwhelmingly ef-

fective presentation and close, while building and managing long-lasting client relationships. I thrive on

doing the big deals and using my negotiating skills and network of contacts to get the job done.

! your company is seeking a professional rainmaker to take your business to the next level, I look for-

ward to speaking with you. Thanks for your time and attention.

Cordially,

Bruce Ginsberg

BRUCE D. GINSBERG

31 Greenacres Avenue, Scarsdale, NY 10583 • 914-***-**** • **************@*****.***

http://www.linkedin.com/in/bruceginsberg/

BUSINESS DEVELOPMENT & MARKETING EXECUTIVE

PROVEN SUCCESS IN DELIVERING PROFIT GAINS IN HIGHLY COMPETITIVE ENVIRONMENTS

Business Development – Sales Leadership – Marketing – Client Relations – Sales Training – Brand

Strategy

RAINMAKER: Outstanding ability to establish immediate rapport and build long-lasting

client Relationships.

Ø Opened doors and created millions of dollars in new client revenues for digital, promotional, PR

and integrated marketing agencies. Called a “meeting machine” by former CEO.

Ø Adept at creating win-win partnerships with Fortune 500 corporations, consumer-targeted

brands and agencies

Ø Set world records for sales performance and revenue growth in a multinational business event

organization

Ø Reorganized corporate alliance and sponsorship program for prestigious NYC performing arts or-

ganization, resulting in additional $2.2 million of revenue.

Ø Sold in millions of dollars in Brand Strategy, Product Launch, Digital Marketing campaigns, Social

Media Marketing programs, website design, video content creation and integrated marketing

programs to blue-chip brands

STRATEGIST: Agency and brand-side experience and understanding of how brands think;

Ability to understand client needs, both stated and unstated.

Ø Drove sales increase for global and boutique agencies; led new product development and best

practices initiative.

Ø Formulated pricing model that enabled rapid sales increase, supporting year-over-year company

growth.

Ø Created national marketing program for rollout of new products, consisting of print advertising,

point-of-purchase displays, trade show exhibits and promotional events.

Ø Excels at driving brand recognition and revenue growth through effective consumer programs.

LEADER: Fosters profitable business relationships and rallies the troops to achieve goals.

Ø Member of Senior Management Team at PR, Digital, Promotions and Experiential Agencies

Ø Ignited cooperative atmosphere among sales team, significantly improving performance.

Ø Led national team of 80+ sales associates to reach 100% of quota year over year.

Ø Built a national sales force from scratch. Successfully introduced new products into new market-

places through direct sales and the hiring, training and management of sales reps.

PROFESSIONAL EXPERIENCE

MCD

Senior Vice President, Growth & Innovation 2013-Current

Revamping growth and innovation strategy at 15 year old independent digital customer experience

agency. Clients range from J&J to Discover and Samsung.

Emanate Public Relations/Ketchum - Omnicom

Director (SVP), Growth Catalyst 2011-2013

Responsible for new client opportunity creation and acquisition for Omnicom global integrated marketing commu-

nications and public relations agency. $1.9mm in new revenue.New clients to date include Johnson & Johnson, con-

sumer and corporate AOR for KFC and Glidden Paints, Sam Adams, Rodale Press and more. Opportunities created

at Pepsico, Remy, Hertz, Staples, Foxwoods, Guess Inc, Coty, Chicos.

! !

ClickFire Media/Click3X, New York, NY

Senior Vice President –Business Development 2010 – 2011

Responsible for new business development for full-service digital marketing and interactive content cre-

ation agency. Built the direct-to-brand business. New clients include Little Tikes, Bratz, Panasonic, Lego,

Bombay Company, Sharper Image, Munchkin Inc, Seventh Generation and more.

R /R D, Wilton, CT

YAN ARTNERSHIP YAN I IRECT

Senior Vice President –Business Development 2008-2010

! Played pivotal role in building new business pipeline, including over $2mm in new revenue.

Represented promotional, shopper, digital/interactive(social media) & event marketing divisions

Opened up new client business with such companies as Philips Electronics, Bacardi, Heinz, Hertz,

Panasonic, Bayer, Abbott, Domino Foods & Kelloggs.

US /C A M, New York, NY

ONCEPTS O CTIVE ARKETING

Senior Vice President, Business Development, 2007-2008

! Led business development team in opening new client opportunities with brands including Sharp

Electronics, Pepsi and Wachovia, $2.1mm in new client revenue.

Put in place development plan to build multicultural, experiential/event, shopper marketing and digi-

tal divisions.

Business Development unit dissolved due to change in company’s marketing strategy in 2008

DVC /DVC W, New York, NY

XPERIENTIAL ORLDWIDE

! Freelance consultant responsible for opening doors and generating first meetings and new busi-

Vice President, Business Development, 2003-2006

ness with top-tier consumer brands.

Initiated over $5 million in new client revenue with American Express, Ocean Spray, SAP, Easy

Spirit/Nine West, Samsung, BMW of North America, Masterfoods/Mars Inc., Fuji Film, Pfizer, Bar-

clays Capital, Remy USA and other major companies.

EDUCATION

Rutgers University, New Brunswick NJ – Major: Psychology

INDUSTRY AFFILIATION AND CHARITY WORK

V :A RC, New York, NY

OLUNTEER MERICAN ED ROSS

! Co-Manager of Respite Center #2, providing logistical support, meals, supplies, procurement of

Manager of Respite Center at Ground Zero 2001-2002

supplies and overall administration of high-volume multiple resource center. at World Trade Center

site after 9/11. Awarded Certificate of Appreciation by National Red Cross.

Co-Chair - Experiential Marketing Center of Excellence for the PMA (Promotional Marketing Associa-

tion) 2008-2010

! In The Wall Gang Camp – Volunteer cabin counselor and fundraiser at Camp for children with

Hole

life-threatening diseases founded by Paul Newman (13 years and counting)

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